Development of Deconstructive Upcycling Fashion Design Using the Design Method of Christopher Nemeth
크리스토퍼 네메스의 디자인 방법을 활용한 해체적 업사이클링 패션디자인 개발
문효준 Hyojoon Moon , 백정현 Jeonghyun Baek , 배수정 Soojeong Bae
28(3) 1-15, 2024
DOI:10.12940/jfb.2024.28.3.1
문효준 Hyojoon Moon , 백정현 Jeonghyun Baek , 배수정 Soojeong Bae
DOI:10.12940/jfb.2024.28.3.1
Abstract
Christopher Nemeth is a designer who combines characteristics of a pioneering upcycle design and deconstructionist design with fabrics, waste clothing, and pieces of fabric recycled in the 1980s. By hommaging his work from the Louis Vuitton 2015 F/W collection, Kim Jones is once again becoming a source of design inspiration in an era where upcycling fashion is attracting attention. Accordingly, an upcycling design approach might appeal to the MZ generation. Christopher Nemes' design presented in this study as a representative fashion designer of dismantling upcycling is basically based on dismantling. It can also be interpreted as dismantling upcycling design because it uses used clothing, waste clothing, and discarded fabrics as materials. This study examined main techniques of upcycling fashion design and derived characteristics of Nemes design as "deconstructive techniques using free lines of construction," "recycling upcycling vintage materials and clothing accessories," and "using handcrafted techniques of artistic sensibility." By applying Nemes' dismantling upcycling technique, four designs were developed for men's top and bottom sets for targets in their 20s and 30s to suggest the commercialization possibility. This study is meaningful in that it proposes a methodical alternative to the new deconstructionist upcycling design that can show Nemes' aesthetic characteristics, creative perspective, and personality by modernly reinterpreting the deconstructionist upcycling technique extracted through analysis of fashion designer Christopher Nemes' design. In particular, by actually producing the work and confirming whether the design technique can be implemented, the value as a fashion product that can be sold is realized.
Key Words
Christopher Nemeth, upcycling fashion, deconstructive upcycling 크리스토퍼 네메스, 업사이클링 패션, 해체적 업사이클링
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Impact of YouTube Content Characteristics on Fashion Information Acceptance: Comparison by Information Provider
유튜브 콘텐츠 특성이 패션 정보 수용에 미치는 영향: 정보 제공 주체별 비교
이유빈 Yubin Lee , 김수민 Sumin Kim , 이규혜 Kyu-hye Lee
28(3) 16-33, 2024
DOI:10.12940/jfb.2024.28.3.16
이유빈 Yubin Lee , 김수민 Sumin Kim , 이규혜 Kyu-hye Lee
DOI:10.12940/jfb.2024.28.3.16
Abstract
This study investigated the role of YouTube in providing fashion information and explored how fashion companies and individual YouTubers used this platform to communicate with consumers and disseminate fashion contents. This research identified two main types of YouTube information providers: fashion companies and fashion YouTubers. It focused on characteristics of YouTube fashion information (such as informativity, novelty, usefulness, authenticity, and enjoyment) and their impact on consumer needs satisfaction, information satisfaction, and information acceptance. An online survey was conducted with female consumers aged 20 to 39 years, analyzing responses to assess how YouTube fashion information affected consumer behavior and decision-making. Using SPSS for statistical analysis, results indicated that usefulness and enjoyment significantly influenced information acceptance, particularly with fashion companies showing a stronger impact from usefulness, while authenticity and enjoyment were more influential for fashion YouTubers. Moreover, mediating effects of consumer needs satisfaction and information satisfaction on the relationship between fashion information characteristics and information acceptance were examined. Findings revealed that various characteristics had different mediating effects based on whether the information provider was a fashion company or a fashion YouTuber. Notably, enjoyment and authenticity played crucial roles in mediating consumer needs satisfaction. Overall, this study provides insights into how YouTube serves as a vital channel for fashion information, influencing consumer satisfaction and behavior. It also offers practical implications for fashion marketers on how to leverage YouTube effectively to meet consumer needs and enhance information acceptance, thereby proposing strategic marketing recommendations for fashion companies and YouTubers.
Key Words
YouTube fashion information, YouTube information provider, consumer needs satisfaction, information satisfaction, information acceptance 유튜브 패션정보, 유튜브 정보제공주체, 소비자 욕구충족성, 정보 만족, 정보수용
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Development of Upcycling Fashion Design Using Automotive Waste
자동차 폐기물을 활용한 업사이클링 패션 디자인 개발
고리 Gao Li , 김차현 Kim Chahyun
28(3) 34-47, 2024
DOI:10.12940/jfb.2024.28.3.34
고리 Gao Li , 김차현 Kim Chahyun
DOI:10.12940/jfb.2024.28.3.34
Abstract
This study aimed to enhance public awareness of the growing issue of automobile waste and promote environmental protection by developing visually appealing and innovative clothing designs. By leveraging successful examples of upcycled fashion design and products that could recycle automobile waste, this study proposed four garment designs utilizing various materials such as seat belts, leather seat fabrics, and airbags from automobile waste. Ultimately, two of these garments were produced as physical prototypes. Findings of this study are summarized as follows. First, the development of upcycled fashion products utilizing automotive waste opened new possibilities for sustainable fashion design. This approach demonstrates potential to meet demands of modem consumers who prioritize environmental values and social responsibility. Second, the study established an important foundation for understanding market acceptance and consumer perception of upcycled fashion products using automotive waste. As consumer awareness of environmental protection grows and demand for sustainable products increases, these upcycled products are likely to gain significant traction in the fashion industry.
Key Words
automobile waste, upcycling, fashion, recycling 자동차 폐기물, 업사이클링, 패션, 재활용
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A Study on the Development of Textile Design Using Traditional Chinese Bat Patterns as a Motif -Focusing on Scarf Design-
중국 전통 박쥐 문양을 모티프(motif)로 한 텍스타일 디자인 개발에 관한 연구 -스카프 디자인을 중심으로-
이소방 Xiaofang Li , 이영재 Youngjae Lee
28(3) 48-68, 2024
DOI:10.12940/jfb.2024.28.3.48
이소방 Xiaofang Li , 이영재 Youngjae Lee
DOI:10.12940/jfb.2024.28.3.48
Abstract
In recent years, with the international spread of traditional Chinese culture, traditional auspicious patterns have been used idely in modern textile design. In particular, a bat pattern has the same pronunciation as 'fu' in Chinese. It symbolizes good luck and longevity. It has auspicious meanings such as happiness, prosperity, wealth, longevity, and good luck. This study aimed to explore how cultural elements could be utilized in modern textile design by incorporating the traditional Chinese bat pattern into scarf design. Through literature research and case analysis, we aimed to understand the historical background and design characteristics of the bat pattern and develop it into a textile design suitable for modern scarf design to promote modern reinterpretation of traditional culture and cultural integration. From a design perspective, the shape of the bat pattern was analyzed to derive five main shapes and characteristics (symmetry, verticality, repetition, totality, and relativity). Based on this, 10 patterns were created by combining them with popular styles of modern scarf patterns. In addition, five product designs were completed considering 23/24 Pantone trend colors, 24spring/summer fashion trend colors, and silk scarf pattern characteristics.
Key Words
auspicious patterns, textile design, scarf design 박쥐 문양, 텍스타일 디자인, 스카프 디자인
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A Study on Cultural Appropriation of Fashion Design in the Era of Globalization - Focusing on Traditional Culture -
세계화 시대의 패션디자인 문화적 전유에 관한 연구 - 전통문화를 중심으로 -
진우하 Yu He Chen , 김차현 Chahyun Kim
28(3) 69-89, 2024
DOI:10.12940/jfb.2024.28.3.69
진우하 Yu He Chen , 김차현 Chahyun Kim
DOI:10.12940/jfb.2024.28.3.69
Abstract
In the era of globalization, cultural appropriation, stemming from the interaction and clash of diverse cultures, remains inadequately defined, leading to controversy in many designs. This study aims to provide a theoretical basis for understanding cultural appropriation by comparing similar concepts and examining specific cases. It proposes methods for the rational use of traditional cultures in apparel to minimize controversy. Firstly, the study investigates the concept of cultural appropriation by exploring differences among related terms. Secondly, it examines instances of cultural appropriation in fashion through form, color, pattern, and material, drawing from papers and Google searches over the past decade. Thirdly, it categorizes representative cases by domestic and foreign fashion brands, analyzing the underlying reasons. The goal is to establish a theoretical foundation for developing culturally sensitive clothing products. Based on the findings, several measures are proposed: understanding and respecting cultural backgrounds through in-depth research on the history and significance of elements; collaborating with cultural groups and consulting experts for feedback; explaining the source of design inspiration to help consumers understand the cultural elements' meanings; avoiding the reinforcement of stereotypes and respecting cultural diversity and complexity; respecting intellectual property and ensuring moral and legal appropriateness; and learning from case studies of other designers' and brands' successes and failures.
Key Words
cultural appropriation, fashion design, globalization, traditional culture 문화적 전유, 패션 디자인, 세계화, 전통문화
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Why Do Young Consumers Engage in Social Shopping? The Impact of Imitating Desire regarding Human Brand on Social Shopping B ehav ior
왜 우리는 소셜 쇼핑에 참여하는가? 휴먼브랜드에 대한 모방 욕구가 소셜 쇼핑 행동에 미치는 영향
최우진 Woojin Choi , 김하연 Ha Youn Kim
28(3) 90-103, 2024
DOI:10.12940/jfb.2024.28.3.90
최우진 Woojin Choi , 김하연 Ha Youn Kim
DOI:10.12940/jfb.2024.28.3.90
Abstract
The advancement of information and communication technologies has led to the rise of social media, giving rise to a new type of celebrity known as the “social media influencer”. Social media influencers exert their influence not only by promoting products for various companies and brands but also by launching their own businesses. In other words, influencers leverage their credibility to create value in multiple markets as human brands, based on their unique characteristics and diverse images. Nowadays, social media influencers have become a type of human brand, supported by followers who enthusiastically engage in the influencers' businesses, a phenomenon also known as social shopping. Based on the human brand theory and doppelganger effects, this study aims to investigate the impact of influencers' credibility, specifically their expertise, trustworthiness, and attractiveness on consumers' social shopping behaviors. Additionally, it examines the influence of consumers' desire to imitate influencers on their social shopping behaviors. A survey conducted with 300 female social media users revealed that trustworthiness and attractiveness significantly influenced imitation intentions and social shopping behaviors, while expertise did not show significant effects. Furthermore, imitation intentions had a significant impact on social shopping behaviors. These findings suggest that the attributes consumers perceive in influencers as human brands evoke a desire to imitate them, ultimately leading to social shopping behaviors.
Key Words
social shopping behavior, human brand theory, influencer brand, desire of imitation, doppelganger effect, source credibility, 소셜 쇼핑 행동, 휴먼브랜드, 이론, 인플루언서 브랜드, 모방 욕구, 도플갱어 효과, 정보 원천의 공신력
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A study on the futuristic concept fashion style of K-pop music videos -Focusing on the 4th generation girl groups-
케이팝 뮤직비디오의 미래주의 컨셉 패션 스타일 연구 -4세대 걸그룹을 중심으로-
사효영 Xie Xiaoying , 이영재 Youngjae Lee
28(3) 104-121, 2024
DOI:10.12940/jfb.2024.28.3.104
사효영 Xie Xiaoying , 이영재 Youngjae Lee
DOI:10.12940/jfb.2024.28.3.104
Abstract
This study examined the integration of futurist fashion in 4th-generation K-pop girl groups, focusing on their world views, music videos, and fashion images. The key aim was to identify and analyze distinctive elements of futurist fashion within K-pop. K-pop's global popularity is driven by dynamic music, choreography, and avant-garde fashion. Futurism, an art movement emphasizing technology and innovation, continues to influence contemporary fashion trends in K-pop. This study seeks to provide insights into symbolic meanings and expressions of futurist fashion in 4th generation K-pop girl groups. Groups such as Gidle, Aespa, IVE, LE SSERAFIM, and New Jeans were analyzed. Data were collected from their music videos, lyrics, and costumes, focusing on silhouette, color, material, and pattern. This study highlights the significant role of futurist fashion in K-pop, showing how 4th-generation girl groups lead in integrating these elements. This research provides valuable insights for understanding and further exploring the evolution of K-pop fashion.
Key Words
k-pop, futurism, fourth generation girl groups, costume design, fashion analysis 케이팝, 미래주의, 4세대 걸그룹, 의상 디자인, 패션 분석
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A Study of 3D Digital Fashion Design Using Kazmir Malevich’s Formative Elements as AI Prompt
카지미르 말레비치의 조형적 요소를 AI 프롬프트로 활용한 3D 디지털 패션디자인 연구
이주영 Jooyoung Lee
28(3) 122-139, 2024
DOI:10.12940/jfb.2024.28.3.122
이주영 Jooyoung Lee
DOI:10.12940/jfb.2024.28.3.122
Abstract
Image-generated AI is rapidly emerging as a powerful tool to augment human creativity and transform the art and design process through deep learning capabilities. The purpose of this study was to propose and demonstrate the feasibility of a new design development method that combined traditional design methods and technology by constructing image-generated AI prompts based on artists' formative elements. The study methodology consisted of analyzing Kazmir Malevich's theoretical considerations and applying them to AI prompts for design, print pattern development, and 3D digital design. This study found that the suprematist works of Kazmir Malevich were suitable as design and print pattern prompts due to their clear geometric shapes, colors, and spatial arrangement. The AI-prompted designs and print patterns produced diverse results quickly and enabled an efficient design process compared to traditional methods, although additional refinement was required to perfect the details. The AI-generated designs were successfully produced as 3D garments, thereby demonstrating that AI technology could significantly contribute to fashion design through its integration with artistic principles. This study has academic significance in that it proposes a prompt composition method applicable to fashion design by combining AI and artistic elements. It also has industrial significance in that it contributes to design innovation and the implementation of creative ideas by presenting an AI-based design process that can be practically applied.
Key Words
Kazmir Malevich, image generative AI, prompt, digital fashion design 카지미르 말레비치, 이미지 생성형 AI, 프롬프트, 디지털 패션디자인
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