Visual Expressions and Characteristics of Postmodern Feminism in Madonna’s Music Video Costumes
Madonna 뮤직비디오 의상에 나타난 포스트모던 페미니즘 표현 경향과 특성
전여선 Yuhsun Jun , 김장현 Janghyeon Kim
29(5) 1-14, 2025
DOI:10.12940/jfb.2025.29.5.1
전여선 Yuhsun Jun , 김장현 Janghyeon Kim
DOI:10.12940/jfb.2025.29.5.1
Abstract
This study examines the visual expressions and characteristics of postmodern feminism in Madonna’s costumes as portrayed through mass media. The research combines theoretical analysis with a case study of costumes featured in 20 of Madonna’s music videos from 1990 to 1999. The findings are as follows: First, postmodern feminism views gender and identity as fluid concepts shaped by social norms and repeated performances rather than as fixed essences. This perspective is evident in popular culture and visual arts, particularly in the performances and costumes of artists like Madonna. Second, an analysis of Madonna’s costumes in popular media, framed by this theoretical approach, reveals four key characteristics embodied through specific visual strategies. These include leather suits, corsets, queer performances, religious iconography, and multicultural elements. These representations illustrate how Madonna deconstructs fixed notions of femininity and dominant power structures, positioning herself as a cultural performer who visually enacts intersectional and multi-layered identities. Third, the semantic characteristics of postmodern feminist expression in Madonna’s costumes reflect anti-essentialist interpretations of identity, the disruption of gender binaries through repetition, the dismantling of power structures via symbolic appropriation, and the visualization of human solidarity. By challenging traditional gender, religious, and cultural authorities and utilizing costume as a discursive tool, Madonna artistically conveys fluid and intersectional identities. Her fashion thus serves not merely as style but as a performative practice of feminist visual discourse, embodying the visual language of postmodern feminism.
Key Words
female icons, postmodern feminism, music video, the costumes of Madonna, 여성 아이콘, 포스트모던 페미니즘, 뮤직비디오, 마돈나 의상
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A Study on AI-Based Textile Pattern Design Utilizing the Visual Language of H.R. Giger
H.R. Giger의 조형 언어를 활용한 AI 기반 텍스타일 패턴 디자인 연구
임시은 Sieun Lim
29(5) 15-26, 2025
DOI:10.12940/jfb.2025.29.5.15
임시은 Sieun Lim
DOI:10.12940/jfb.2025.29.5.15
Abstract
This study analyzes the visual language of H.R. Giger and applies it to generative AI-based textile pattern design, ultimately implementing these patterns on 3D virtual garments. Key visual elements from Giger's work―such as the biomechanical fusion of organic and mechanical forms, symmetrical structures, and metallic textures―were extracted and converted into text prompts for the image generation platform Midjourney. The AI-generated images were then post-processed in Adobe Photoshop to create seamless, tileable patterns. These patterns were applied to virtual garments, including shirts, dresses, and scarves, using CLO 3D to assess their visual effectiveness. The results indicate that the AI-generated patterns successfully captured Giger's distinctive aesthetic, demonstrating high visual precision and repeatability suitable for textile design. Variations in prompt composition resulted in different visual outcomes, and the effectiveness of the patterns varied depending on the garment type in the 3D simulations. By establishing a creative workflow that connects an artist’s unique visual language with AI-driven design, this research offers a concrete methodology with potential applications in both professional fashion practice and design education.
Key Words
generative AI, textile pattern design, H.R. Giger, biomechanical aesthetics, virtual garment simulation, 생성형 인공지, 텍스타일 패턴 디자인, 한스 루돌프 기거, 바이오메카닉 미학, 가상 의상 시뮬레이션
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Analysis of Trends in Patents, Utility Models, and Design Rights Related to Men’s Underwear
남성 속옷 관련 특허, 실용신안, 디자인권 동향 분석
차수정 Sujoung Cha
29(5) 27-40, 2025
DOI:10.12940/jfb.2025.29.5.27
차수정 Sujoung Cha
DOI:10.12940/jfb.2025.29.5.27
Abstract
This study provides a comprehensive analysis of filing trends and technical content related to intellectual property rights (IPRs) for men’s underwear, encompassing patents, utility models, and design registrations. The objective is to identify significant technological advancements, design trends, and industry implications that can guide future product development and academic research. Data on patents, utility models, and designs were collected and analyzed based on filing year, applicant type, region, international classification (IPC for patents and utility models, Locarno for designs), and technical content. The analysis revealed a surge in patent filings after 2011, primarily driven by individual applicants, although corporate filings have risen in recent years. Most utility models were submitted in the early 2000s, focusing on enhancing wearability and functionality. Design registrations predominantly fell under Locarno Class 02-01, indicating a strong emphasis on structural and functional design features. The technical content was categorized into functional enhancements, material applications (e.g., metal-infused fabrics, collagen yarns), and manufacturing innovations (e.g., seamless construction, magnetic chip insertion). Additionally, functional briefs featuring anatomical support structures and multi-feature designs were prominent. These findings indicate that men’s underwear has evolved from basic apparel to incorporate advanced technologies and ergonomic considerations. This study provides valuable insights for designers, manufacturers, and educators, recommending increased focus on IP-based innovation and functional design strategies in the development of men’s underwear.
Key Words
functional design, international patent classification, intellectual property rights, men’s underwear, patent, 기능성 디자인, 국제특허분류, 지식재산권, 남성 속옷, 특허
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Development of Fruit-Based Bio-Leather Educational Samples: Focus on Education for Sustainable Development
과일을 활용한 바이오레더 교육용 샘플 개발 : 지속가능발전교육을 중심으로
박유신 Youshin Park
29(5) 41-52, 2025
DOI:10.12940/jfb.2025.29.5.41
박유신 Youshin Park
DOI:10.12940/jfb.2025.29.5.41
Abstract
This research aims to help young students realistically recognize intensifying environmental issues and actively experience practical solutions. As a paradigm of Education for Sustainable Development (ESD), its objective is to cultivate practical sustainability competencies beyond theoretical knowledge, by enabling students to directly cultivate bio-leather and create sustainable products. The study combines theoretical investigation through literature review with empirical product research. It includes experiments on fruit-based bio-leather cultivation and sustainable design development utilizing SCOBY. First, based on previous studies, we propose a method to cultivate baby SCOBY using readily available fruits, eliminating the need for a mother SCOBY. Our results showed that baby SCOBY was most abundantly produced when the total solution to pineapple ratio was 1:30, without a mother SCOBY. The solution consisted of 11% kombucha concentrate, 12% sugar, 27% black tea, and 50% water. We concluded that baby SCOBY could be cultivated more effectively because, in the absence of mother SCOBY, it could exclusively absorb the sugar nutrient. This allows for easy creation of SCOBY bio-leather without the time and financial burden of acquiring mother SCOBY. Second, educational samples using SCOBY leather were crafted with techniques such as painting, foiling, and beading. Accessories were designed based on idea sketches from the researcher and students, and produced using traditional Korean patterns in a tessellation method to achieve zero waste. These educational samples are expected to establish a foundation for elementary and middle school students to understand and practice the Sustainable Development Goals (SDGs).
Key Words
scoby, tessellation, Korean traditional pattern, sustainable, accessories, 스코비, 테셀레이션, 한국전통문양, 지속가능, 액세서리
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Performance-Based Design of Personal Protective Equipment (PPE) to Accommodate Emergency Clinical Motions
응급의료 동작을 반영한 개인보호복 개발
노유민 Yoomin No , 최희은 Hee Eun Choi
29(5) 53-65, 2025
DOI:10.12940/jfb.2025.29.5.53
노유민 Yoomin No , 최희은 Hee Eun Choi
DOI:10.12940/jfb.2025.29.5.53
Abstract
This study aims to develop and evaluate personal protective equipment (PPE) optimized for Korean emergency medical service (EMS) providers. We began by measuring dimensional changes across different body parts during various emergency medical procedures, using this data to determine the ease allowance necessary for pattern design. Specifically, we conducted a comparative analysis of changes in the length of body surface reference lines during movements such as bending the knees, sitting, and lying prone, all relative to an upright posture. Notably, the line connecting the iliocristale, midpatella, and lateral malleolus exhibited the most significant change in length. This area was identified as critical for ensuring mobility in PPE design, as it is where highly mobile actions frequently occur due to the nature of EMS activities. Based on these findings, we evaluated the functional and aesthetic fit of the PPE produced using the designed pattern and compared it with existing commercial PPE. The functional suitability of the new PPE was confirmed, as the prescribed donning and doffing procedures were smooth and efficient. Results indicated that the developed PPE received higher evaluations for its improved fit and comfort during medical activities. In particular, this demonstrates that a pattern with an enhanced design in the posterior body region―often cited by participants as a source of discomfort during experiments―was successfully developed.
Key Words
personal protective equipment, motion suitability, fit, comfort, emergency medical service, 개인보호장비, 동작적합성, 맞음새, 착용감, 응급의료
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A Study on Fashion Majors' Sustainability Learning Experiences through AI-Based Industry-Academia Collaborative PBL
AI 기반 산학협력형 PBL을 통한 패션전공 학생의 지속가능성 학습 경험 연구
김소진 Sojin Kim
29(5) 66-76, 2025
DOI:10.12940/jfb.2025.29.5.66
김소진 Sojin Kim
DOI:10.12940/jfb.2025.29.5.66
Abstract
This study aims to examine how fashion majors involved in an AI-based industry-academia collaborative problem-based learning (PBL) project develop competencies in sustainability and AI applications. The project, which utilized 8,700 inventory images from an online fashion platform, consisted of a joint industry-academia technology development initiative. In 2023, the focus was on classifying images based on TPO+Trend criteria, while 2024 involved attribute analysis using a Vision-Language Model (VLM), prompt design, and model validation. Seven fashion major students participated in the project over two consecutive years. Data collection methods included in-depth interviews, participant observation, and analysis of project deliverables, analyzed through Braun and Clarke's thematic analysis. This qualitative case study, centered on fashion majors from a single college, aimed to provide insights into the design and execution of AI-based industry-academia PBL projects. The findings highlighted several key points: First, learners recognized the potential for resource circulation and efficient reuse across industries through inventory data and AI, viewing sustainability as a tangible value. Second, the collaborative process with AI enhanced various skills, including data literacy, prompt design, model validation, self-directed learning, collaboration, and knowledge transfer. Third, learners began to see AI not just as a tool, but as a collaborative partner in developing classification criteria and interpretations.
These findings offer valuable guidance and practical implications for educational design that integrates AI, sustainability, and industry-academia collaborative PBL in fashion education, while also providing foundational data for future research aimed at refining related instructional models.
Key Words
sustainable fashion, AI-based education, Industry-academia collaboration, problem-based learning, vision-language model, 지속가능패션, 인공지능 기반 교육, 산학협력, PBL, 문제기반학습, VLM, 시각-언어 모델
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A Study on 3D CLO Pet Fashion Design: Focusing on Generative AI Textiles Generated with Midjourney
3D CLO 펫 패션 디자인 연구 : 생성형 AI 미드저니 텍스타일을 중심으로
신재영 Jaeyoung Shin , 신지아 Jia Shin
29(5) 77-85, 2025
DOI:10.12940/jfb.2025.29.5.77
신재영 Jaeyoung Shin , 신지아 Jia Shin
DOI:10.12940/jfb.2025.29.5.77
Abstract
This study explores a new digital workflow for pet fashion design by integrating generative intelligence with 3D virtual fitting software. As the pet economy expands alongside the rise of single-person households, the demand for small dog apparel has surged. However, traditional production methods are limited by breed-specific body variations and the inefficiencies of small-scale manufacturing. To address these challenges, the study analyzed 78 size datasets from 30 online pet product retailers, confirming that small dogs dominate the apparel market. Based on these findings, the Maltese breed, the most popular in Seoul, was chosen as the target model. Using Midjourney’s generative AI, textile images were created based on five WSGN 2025 pet trends, and a Maltese avatar was generated through Meshy AI and imported into CLO 3D for garment simulation. The sleeveless T-shirt design was constructed using average measurements, and AI-generated fabrics were applied to visualize and evaluate the design outcomes. Results indicated that each trend-based textile effectively embodied distinct visual and emotional keywords. For instance, “Glimmer of Joy” featured playful, high-saturation motifs, while “New Natural” conveyed eco-friendly aesthetics with marble-like textures. The CLO simulations demonstrated that these fabrics maintained high visual quality when applied to the Maltese avatar. This study highlights the potential of combining generative AI and 3D simulation as an effective workflow for pet fashion design, offering practical insights into sustainable small-scale production and opening new creative possibilities for the growing pet fashion industry.
Key Words
pet fashion, 3d clo, midjourney, generative ai, sustainable, 펫 패션, 3d 클로, 미드저니, 생성형 인공지능, 지속가능성
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A Study on the Application of an Artisanal Fabric Development Framework in Fashion Design Education: Focusing on a Graduation Projects Course
수공예 기반 소재 개발 프레임워크의 패션디자인 교육 적용 연구 : 졸업작품 수업을 중심으로
허가영 Ga Young Huh
29(5) 86-97, 2025
DOI:10.12940/jfb.2025.29.5.86
허가영 Ga Young Huh
DOI:10.12940/jfb.2025.29.5.86
Abstract
This study examinesthe application of a craft-based (artisanal) material development framework in fashion design education. The framework, comprising four dimensions―structural innovation, technical experimentation, artistic expression, and practical functionality―was applied to a graduation design course to explore how artisanal processes processes enhanced creative’ creative and cognitive development. Five students producingtwenty works were selected for in-depth analysis, focusing on the use of experimental materials and handcrafted construction techniques. Through a structured 15-week program, students engaged in iterative stages of ideation, material experimentation, prototyping, and final realization. The process emphasized making as a form of thinking, where handcraft, digital fabrication, and reflective feedback were combined to foster material awareness and aesthetic sensitivity. The framework functioned not only as an evaluation criterion but also as a pedagogical methodology that supported students' exploration of hybrid forms connecting intuition, technology, and design reasoning. The findings indicate that craft-based learning fosters a holistic understanding of design by merging sensory experience, technical precision, and artistic interpretation. Material manipulation served as a cognitive tool for inquiry, leading to innovative and personally expressive outcomes. This study provides insights into the educational value of integrating traditional handcraft and contemporary digital methods to cultivate reflective, process-oriented, and creative competencies in fashion design education.
Key Words
수공예적 소재 개발, 프레임워크, 졸업작품, 패션디자인 교육, 수공예 기반 학습, artisanal fabric development, framework, graduation project, fashion design dducation, craft-based learning
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A Study on the Development of Yarn-Dyed Hanji Knit Materials Using Pictorial Images and Their Industrial Applicability
회화 이미지를 활용한 선염 한지사 니트 소재 개발 및 산업적 활용에 관한 연구
이지현 Jihyun Lee , 전양배 Yangbae Jeon , 최철용 Chulyong Choi
29(5) 98-118, 2025
DOI:10.12940/jfb.2025.29.5.98
이지현 Jihyun Lee , 전양배 Yangbae Jeon , 최철용 Chulyong Choi
DOI:10.12940/jfb.2025.29.5.98
Abstract
The modern fashion industry is increasingly emphasizing emotional design that balances functionality and aesthetics, alongside the development of sustainable and eco-friendly materials. This study aimed to create pre-dyed Hanji yarn for knit materials by incorporating pictorial images based on the unique characteristics of Hanji, a traditional Korean paper, and to assess its aesthetic and functional potential. The Digital Textile Printing (DTP) technique was utilized to integrate the researcher’s original paintings, pointillist motifs from Goguryeo tomb murals, and Mondrian’s geometric color compositions into the dyeing process. The dyed Hanji was transformed into yarn and hand-knitted, allowing for an analysis of differences in surface texture, color expression, and aesthetic quality compared to conventional monochromatic Hanji yarn. Notable variations in texture and color depth were observed based on the knitting tools and techniques employed, while the pictorial coloration enriched the visual dimensionality and expressiveness of the material. Additionally, two handbags and one sleeveless dress were created using the yarn-dyed Hanji, showcasing enhanced visual completeness and design diversity through gradient and color contrast effects. Tests for washing and rubbing fastness confirmed the durability and color stability appropriate for everyday use, demonstrating the material’s practicality and commercialization potential. This study proposes a new direction for developing sustainable fashion materials that fuse traditional Korean craftsmanship, digital printing technology, and artistic expression. It also emphasizes the industrial applicability of pre-dyed Hanji yarn as an eco-friendly knit material and lays the groundwork for future research into the development of high value-added textiles using Hanji-based materials.
Key Words
hanji, pre-dyed hanji yarn, digital textile printing, hand nitting, aesthetic, knit material, 한지, 선염 한지사, 디지털 텍스타일 프린팅, 손뜨개, 심미성, 니트 소재
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How Homophily and Empathy Shape Emotional Support, Love, and Social Shopping Intention in Influencer-Follower Relationships
인플루언서-팔로워 관계에서 지각된 유사성과 공감이 소셜 쇼핑의도에 미치는 영향 : 정서적 지지와 사랑의 매개효과를 중심으로
최우진 Woojin Choi , 김하연 Ha Youn Kim , 박신영 Shinyoung Park
29(5) 119-134, 2025
DOI:10.12940/jfb.2025.29.5.119
최우진 Woojin Choi , 김하연 Ha Youn Kim , 박신영 Shinyoung Park
DOI:10.12940/jfb.2025.29.5.119
Abstract
This study investigates how consumers' perceived homophily with social media influencers influences their emotional responses and, ultimately, their intention to engage in social shopping. Based on homophily theory, we propose that perceived similarity with an influencer enhances empathy, which in turn nurtures emotional support and affection toward the influencer, resulting in a stronger intention to purchase products they endorse or sell. We conducted an online survey with 250 Korean female social media users who follow at least one influencer. Structural equation modeling confirmed most of our hypotheses: homophily significantly increased empathy and emotional support; empathy positively influenced emotional support; and emotional support strengthened both affection and social shopping intention. Additionally, affection had a further positive impact on social shopping intention. However, the direct effect of homophily on affection was not supported, indicating that emotional attachment does not stem from similarity alone but is developed through empathic understanding and supportive interactions with the influencer. These findings underscore the importance of relational and emotional dynamics in influencer-led commerce and provide practical insights for brands and influencers aiming to foster community-based, relationship-oriented social shopping models.
Key Words
perceived homophily, perceived empathy, emotional support, love, social shopping behavior, influencer marketing, 지각된 유사성, 지각된 공감, 정서적지지, 사랑, 소셜 쇼핑 행동, 인플루언서 마케팅
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