Use of 3D Printing Technology to Create Personal Fashion: UTAUT and Need for Uniqueness
Darinka Popov , Sumin Koo
24(6) 1-17, 2020
Darinka Popov , Sumin Koo
DOI:
Abstract
This study investigated the perceptions, attitudes, and behaviors of potential consumers toward using 3D printers to create their personal clothes. An online survey and a series of Welch’s t-tests and ANOVA were conducted to investigate the differences in demographic characteristics, prior experiences in 3D printing, and levels of need for uniqueness among the sub-groups. A multiple linear regression analysis was performed to test the relationships among variables of the modified Unified Theory of Acceptance and Use of Technology (UTAUT). There were significant differences in gender and prior experiences regarding the UTAUT of personal 3D printing. The need for uniqueness has a positive effect on consumers’ intention to use 3D printing technology for designing personal clothes and perception of the price of the 3D printer used to create individual clothes is important. Positive relationships were found between UTAUT variables as well as the use and purchase intentions. This study analyzed the potential for popularization of 3D printing technology to create fashion items and explore consumer willingness to embrace and use personal fashion designs. The results of this study are expected to assist consumers, designers, retailers and marketers, and experts in 3D printing technology by providing insight into consumer awareness and acceptance of personalized 3D-printed fashion and products.
Key Words
3D printing, fashion, UTAUT, need for uniqueness
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A Study on the Relationship Between Feminist Art and Fashion in Modern Chinese Art Era
Zhang Xing , Hosup Kan
24(6) 18-45, 2020
Zhang Xing , Hosup Kan
DOI:
Abstract
Feminist artists are special in Chinese modern art. Sticking to their own artistic ideas, they constantly emphasize women's psychological characteristics and aesthetic values in their works under the background of modern society. Since feminism was introduced into China from western arts in the 1970s, it has greatly inspired Chinese female artists. This study used comparative analysis and correlation analysis to establish the connection between the works of local Chinese female artists and modern women's wear design, this connection is the common language form of Chinese female artists and modern fashion designers when expressing female psychology and aesthetics. This is a way for Chinese female artists to seek dialogue with Western and global female art, and the development characteristics of the localization of feminism in Chinese art and design. The significance of the research is to improve the international artistic atmosphere of Chinese feminist art and instill a new understanding of Chinese feminist art in the world.
Key Words
Chinese modern art, feminism, women’s wear design
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Expression Types of Modern Fashion Show Space from the Perspective of Pepper's Contextualism
Liu Shuai , Kwon Mi Jeong
24(6) 46-62, 2020
Liu Shuai , Kwon Mi Jeong
DOI:
Abstract
This study analyzed contextual expression types in modern fashion show space derived from the architecture based on Pepper's Contextualism. Pepper's Contextualism theory was applied to fashion showcases of the world's four largest collections from 2010 to 2020 by analyzing contextual expression in architecture, resulting in six contextual expression types. The first type was natural environmental contextual expression in which a modern fashion was fused with the natural environment using the natural environment's context. The second type was a temporal contextual expression expressed by blending the theme of a fashion show and an artificial environment that could express past, present, and future issues. The third type was a spatial contextual expression that extended in a flat or three-dimensional direction. This expression could connect with customers in the field. The fourth type was an associative contextual expression that could formally present the theme of a fashion show or a designer's inspiration by borrowing a specific place. The fifth type was an ideological contextual expression that could express a designer's concept or value through a fashion show's design. The sixth type was a contextual communication expression that could allow viewers to immerse themselves in the space of a fashion show venue mentally through a morphological or virtual technique and experience a fashion show.
Key Words
contextual expression, fashion show space, Pepper, s Contextualism
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Scientific Approach to Fashion Websites Using Eye Trackers
Seunghee Lee , Jung Won Choi
24(6) 63-79, 2020
Seunghee Lee , Jung Won Choi
DOI:
Abstract
This study analyze consumers’ unconscious visual attention to color and images of internet shopping malls by using eye-tracking method. Twenty-nine participants, including 15 females and 14 males, participated. The average ages of the male and female participants were 27.3 years and 27.7 years, respectively. Ten images of five layouts (multi-composition images, single-model images, gender-composed images, videos, and moving banner images) of internet shopping malls were shown on an eye-tracker computer screen. Quantitative analyses of the eye-tracking responses were conducted. SPSS was used to analyze the descriptive characteristics and to conduct an independent-sample t-test, along with an ANOVA. The data analysis showed that the image area generally had the shortest time to first fixation (TFF), the longest duration of fixation (DOF), the highest number of fixations (NOF), and the highest numbers of revisits(NOR).Notably, visual attention towards female models was high among various images. The results can be used to improve credibility and design online shopping layout with a scientific evidence that helps consumers through their purchase decisions.
Key Words
eye tracking method, visual attention, internet shopping mall layout, heat map, neuroscience
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The Domestic Trend of Studies on 3D Printing Technology Applied to the Fashion Industry
Jeongwook Choi , Sanghee Park
24(6) 80-88, 2020
Jeongwook Choi , Sanghee Park
DOI:
Abstract
This study, by analyzing previous studies, aimed to understand how 3D printing technology is applied and utilized in the fashion industry and to contribute to encouraging further studies on 3D printing technology in the fashion sector and suggesting proper ways for designing such studies. Firstly, 47 papers were selected from all literature concerning 3D printing technology published in 15 journals of fashion and design since 2013. Afterwards, these papers were analyzed with regard to the frequency, topics or sectors, and purposes or types of studies shown by outcomes. Results were as follows: First, the number of papers on 3D printing technology published in the journals was counted according to the year, which showed that this number increased rapidly after 2015 for about 3 years. Especially in the year 2016, this increase was quite notable. Although a little decrease in this number was found afterwards, a steady increase was highly expected. Out of the 8 journals, Journal of The Korean Society of Fashion Design had the maximum papers. Regarding areas of studies, works on designing and development of products were most common. Finally, regarding the purpose of studies, those suggesting or presenting apparel were predominant. Product items included clothes, shoes, and caps. Studies on caps mostly covered designing the products. Studies on clothes aimed at designing, characteristics of construction, and case study. However, there were very few works on 3D printing technology as an alternative material or composition of clothing.
Key Words
3D printer, 3D printing technology, trend of studies, journal, association
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Development and Evaluation of Wearable Bags and Consumer Innovativeness
Tang Wujun , Koo Sumin
24(6) 89-108, 2020
Tang Wujun , Koo Sumin
DOI:
Abstract
Wearable bags are body-worn bags, integrated with clothing or accessories, and they can liberate the wearer’s hands, offering enhanced mobility. The main purposes of this research were: a) to analyze wearable bag design cases ranging from historical costumes to contemporary fashion; b) to develop wearable bag designs using various defined design methods, styles, and features and prototypes; and c) to evaluate people’s satisfaction with the developed wearable bags and their differences among people with different innovativeness levels. Thus, the wearable bag design cases involved in this study were researched and collected from previous literature searches. then, the wearable bag designs were developed and prototyped. Next. an evaluation survey was conducted using questions that assessed satisfaction with overall design and function, use and purchase intention, and consumer innovativeness. The results are expected to enhance the understanding of wearable bags and provide guidelines for designers who develop wearable bags. The results indicated that 80% or more of the surveyed people were satisfied with the design and function of the developed wearable bags. They perceived that the bags were easy to use and useful, and wanted to use and purchase them. Consumers with high social, functional, and hedonic innovativeness were more satisfied and perceived these wearable bags as easier to use and more useful and wanted to use and purchase them more than consumers with low innovativeness. This study can be helpful to designers developing wearable bags by providing a better understanding of wearable bags and consumer perceptions.
Key Words
consumer innovativeness, design, development, wearable bag
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The Influence of Consumption Values and Materialism/Voluntary Simplicity on Attitudes Toward Eco-Friendly Fashion Products -A Study of College Students in Seoul-
Hyun-jeong Jin
24(6) 109-119, 2020
Hyun-jeong Jin
DOI:
Abstract
As interest in the environment increases, consumers increasingly choose to buy products with eco-friendly production processes. The purpose of this study was to determine the effect of consumption values and materialism/voluntary simplicity on the attitudes and purchase intentions toward eco-friendly fashion products. A survey of university students in Seoul was conducted and 203 questionnaires were analyzed using SPSS 23.0. The consumption values consisted of six factors: subjective value, novelty value, social value, brand value, practical value, and health/safety value. Materialism/voluntary simplicity was grouped into two factors of materialism pursuit and voluntary simplicity pursuit. Brand values were found to negatively affect attitudes toward eco-friendly fashion products. The more one pursued brand names, the more negative was one’s attitude toward eco-friendly fashion products. Health/safety values had a positive effect on purchase intentions for eco-friendly fashion products and voluntary simplicity pursuit had a positive effect on both attitudes and purchase intentions. The materialist group had high subjective value, novelty value, social value, and brand value among the consumption values, and the voluntary simplicity-seeking group tended to pursue the value of health and safety. This study was meaningful in that it identified the characteristics of consumers showing favorable attitudes toward eco-friendly fashion products.
Key Words
attitude, consumption value, materialism, purchase intention, voluntary simplicity
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A Study on the Direction of Evaluation Indicators for Personalized Beauty Self-care
Lee Yoo-jeong , Choi Ji-woo , Shin Sae-young
24(6) 120-134, 2020
Lee Yoo-jeong , Choi Ji-woo , Shin Sae-young
DOI:
Abstract
Recently, the beauty industry has implemented personalized services based on skin big data. To increase competitiveness in the beauty industry, systematic data measurement and evaluation indicators are necessary to select data and obtain necessary knowledge. In response, this study sought to stably enhance the accuracy of skin diagnosis based on satisfaction and reliability. To this end, the research was conducted through focus group interviews (FGI), a case study of brands, and analysis of prior research results. In particular, as a result of analyzing keywords that classify skin types by brand, common survey items for skin types were oiliness and using moisturizer, cosmetic use and vascular of skin, external stimulus and blemish & freckles, facial wrinkle, outside activities, self-consciousness, and smoke. In additioin to the common questions of the preceding study and the brand survey items, the questions concerning complex skin types, seasonal change, facial color, wrinkles and elasticity were added, and the questions were presented in a total of 40 items. In particular, it suggested that skin measurement could be conducted by focusing on elasticity and pigmentation items by reflecting the results of prior research and the opinions of FGI, and based on this, a customized service with high satisfaction and high accuracy of beauty care based on this could be proposed. We hope that this study will facilitate active self-care by providing more satisfying skin stones and personalized cosmetics proposals, thus laying the foundation for the further development of the cosmetics industry.
Key Words
beauty self-care, custom-made cosmetics, skin type evaluation indicator, Baumann skin type questionnaire, skin data
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Students’ Online Fashion Studio Class Experience and Factors Affecting Their Class Satisfaction
Jungmin Lee , Miyoung Lee
24(6) 135-147, 2020
Jungmin Lee , Miyoung Lee
DOI:
Abstract
This study explored students' online fashion studio class experiences, and investigated the factors affecting their class satisfaction. An online survey of college students who were enrolled in online studio classes within apparel and fashion-related departments during the spring of 2020 was conducted in June 2020. Responses from a total of 213 participants were included in the final data. Respondents rated lecture clips as the most useful, followed by teacher demonstration and feedback, PowerPoint (PPT) supplements, and Q&As. Frequently mentioned areas of improvement were online platform stability and video quality. Many respondents also stated that more streamlined teacher-student communication channels, immediate and meticulous teacher feedback, the adoption of course contents developed specifically for an online environment, and provisions for equipment usage would be desirable. Student satisfaction of an online fashion design studio class was significantly affected by teaching presence, social presence, online learning system stability, perceived usefulness of teacher’s demonstration, and affective response toward COVID-19. Students satisfaction of an online garment construction studio class was significantly affected by teaching and social presence, online learning system stability, and perceived usefulness of teacher’s demonstration. Based on these findings, we recommend developing teaching contents and methods that allow students to feel included in class and establish an online system with various functions to enhance the sense of social connection that can enable two-way communication.
Key Words
online course, online studio, class satisfaction, teaching presence, social presence
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Influence of Korean Celebrity Endorsement on Chinese Consumers' Purchase Intention towards Fashion Goods
Yu Hua Cui , Yu Ling Bai
24(6) 148-158, 2020
Yu Hua Cui , Yu Ling Bai
DOI:
Abstract
Korean celebrity endorsement is a common practice adopted by companies in China. This study assessed the impact of celebrity endorsement (trustworthiness, attractiveness, congruency, and expertise) on Chinese consumers’ intention to purchase clothes endorsed by Korean celebrities. This study used reliability and validity tests and structural equation model analysis to explore the relationship between variables using SPSS 22.0 and AMOS 22.0. This study conducted an online survey (www.sojump.com) from August 10, 2020 to August 20, 2020 and collected 370 respondents. Results show that all constructs of celebrity endorsement positively affected purchase intention and that celebrity expertise had the strongest impact. With respect to the influence of demographic variables on the constructs, gender, age, and education had a significant effect on trustworthiness; gender and age had a significant effect on attractiveness; and income had an effect on purchase intention. Marketing executives should consider using Korean celebrities for different purposes in brand advertising. Particularly, celebrity expertise, such as experience, knowledge, and skills, should receive attention while publicizing to Chinese consumers. This study contributes to the academic and practical implications of Korean celebrity endorsement.
Key Words
celebrity endorsement, fashion goods purchase Intention, Korean celebrity, Chinese consumers
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