A Study on Product Planning of Knitwear Commodity 니트웨어 상품 기획의 실제적 연구
이인숙 In Suk Lee , 조규화 Kyu Hwa Cho
12(1) 1-15, 2008
Title
A Study on Product Planning of Knitwear Commodity 니트웨어 상품 기획의 실제적 연구
이인숙 In Suk Lee , 조규화 Kyu Hwa Cho
DOI:
Abstract
This study aims to consolidate the qualitative growth of knit design thru the creation of high value-added brand and design, in the state of active trend for competitive promotion of professional knit brand, by collapsing the border line between the knitwear market and the woven one. In accordance with the market situation of increasing a demand of knitwear products, I wish to awaken the importance of knit design thru this study, to survey domestic knit brand products and their planning directions and to plan for the high value-added knitwear products, thru presenting the problems of knit industry and developing knitwear design. This study is focused on showing process of planning and items developed personally by me in charge of developing products practically at the job site of knit industry. From the stage of planning for goods, I suggested the 2007 s/s goods of M company as a strategy of distinctiveness caused by the problems with rival companies, and also proposed a method conducted by the actual business. Setting up M company`s s/s concept of the year 2007, I suggested a plan of quantity, time of forwarding, color, fabrics, etc. as well as the process and schedule thru order, and based on the above result, I made a planning for 2007 s/s knitwear for middle-aged women.
Key Words
knit brand, 니트 브랜드, planning direction, 기획 방향, product concept, 상품 컨셉, fabrics, 패브릭, knit wear, 니트 웨어
A Study on the Costume and the inner symbolic meaning of the movie -Focusing on Keum-Ja`s Costume- 영화 <친절한 금자씨> 의 복식과 상징성에 관한 연구 -주인공 복식을 중심으로-
장미영 Mi Young Jang , 조규화 Kyu Hwa Cho
12(1) 16-29, 2008
Title
A Study on the Costume and the inner symbolic meaning of the movie -Focusing on Keum-Ja`s Costume- 영화 <친절한 금자씨> 의 복식과 상징성에 관한 연구 -주인공 복식을 중심으로-
장미영 Mi Young Jang , 조규화 Kyu Hwa Cho
DOI:
Abstract
The purpose of this essay is to know the expressed form and color and also to examine the inner symbolic meaning of the movie "Sympathy for Lady Vengeance"by producer Chan-Wook Park. In the movie, the main character Geumja has double personality, having both images of a wicked woman and a woman saint, and she showed the clothing of both good and evil. For example, while she was in prison, her prisoner uniform while she was taking care of her inmates, her pajama which is the symbol of innocence when she was atoning and praying, Geumja`s appearance wasn`t fabulous when she was wearing baker`s cloth that symbolize pure inside. But in contrast, Geumja who was released from prison planned and execute vengeance, dress colorful dress and primary color make-ups. Blue color coat with gloomy mood, black leather coat with the image of female warrior, and the slip with intensive image and etc express Geumja`s will of revenge. Like this, depend on the psychology of main character Geumja, it`s easy to recognize the change of clothing and color, and it`s possible to understand the symbolic meaning in it.
Key Words
movie costume, 영화 의상, symbolism of the costume, 복식 상징성, symbolism of the color, 색채 상징성, femme fatale, 팜므파탈
The Effect of the Contrast Color Coordination of Clothing and Makeup on Image Formation 의복과 메이크업의 대비색상 코디네이션이 이미지에 미치는 영향
정수진 Su Jin Jeong
12(1) 30-44, 2008
Title
The Effect of the Contrast Color Coordination of Clothing and Makeup on Image Formation 의복과 메이크업의 대비색상 코디네이션이 이미지에 미치는 영향
정수진 Su Jin Jeong
DOI:
Abstract
The purpose of this study is to investigate the effect of eyeshadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark), clothing tone(vivid, light, dull, and dark) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 64 color pictures manipulated with the combination of eyeshadow color, lipstick color, lipstick tone, and clothing tone using computer simulation. The subjects were 384 female undergraduates living in Gyeongnam-do. Image factor of the stimulus was composed of 4 different components (attractiveness, visibility, gracefulness, and tenderness). In the 4 image components, eyeshadow color and clothing tone showed independent effect. Lipstick tone influenced independently on the visibility and tenderness. In the contrast color coordination of clothing and makeup, visibility image by the coordination of lipstick color with lipstick tone, lipstick color with clothing tone or lipstick tone with clothing tone, gracefulness image by the coordination of eyeshadow color with lipstick color, tenderness image can be produced by the coordination of eyeshadow color with lipstick color, eyeshadow color with lipstick tone or eyeshadow color with clothing tone.
The effects of the components of a fashion show on viewing satisfaction 패션쇼 관람만족에 영향을 미치는 패션쇼구성요인에 관한 연구
최현주 Hyun Joo Choi , 신영옥 Young Ok Shin
12(1) 45-62, 2008
Title
The effects of the components of a fashion show on viewing satisfaction 패션쇼 관람만족에 영향을 미치는 패션쇼구성요인에 관한 연구
최현주 Hyun Joo Choi , 신영옥 Young Ok Shin
DOI:
Abstract
The purpose of this study is to identify how the components of a fashion show can influence the perception of the spectators, and what the spectators most like in a fashion show. Through the analysis on the literature reviews and in-depth interviews with professional`s organizing fashion shows we established a list of the main components, which allowed us to set up a questionnaire. The results regarding the viewing satisfaction of the spectators at a fashion show were investigated and came out as follows: First, the components of fashion show are generally viewed to be four factors: the program, the directing, the model, and the sets. These four factors are influencing the perception of the spectators and are very important to the success of a fashion show and the enjoyment of a fashion show by spectators. Second, it is shown to us that the most influential factor for the perception is `the directing`(stage scenery, background music, lighting, effects etc.), and the next is `the sets`(convenience seat, display, service facilities etc.). So, in order to raise the level of satisfaction for the spectators, it is advisable to concentrate on these two main factors. Finally, we would suggest that the organizer of a fashion show shall carefully analyze how spectators understand and perceive the components of a fashion show. This study provides information about how the components of a fashion show can influence the spectator`s perception and presents suggestions on how to improve a fashion show by reorienting it towards the satisfaction of the spectator. In addition, there needs to be a strategy by customer satisfaction experience to reinforce a customer-oriented fashion show and heighten a viewing satisfaction for spectators.
Key Words
Fashion Show, 패션쇼, The Components of Fashion Show, 패션쇼 구성요인, Fashion Show Spectators, 패션쇼 관람자, Viewing Satisfaction, 관람만족
A Study on the Naturalistic Cosmetics Purchasing Behavior and Attitudes According to Women`s LOHAS Lifestyle 성인 여성의 로하스 라이프스타일에 따른 자연주의 화장품 구매행동과 태도
박임구 Im Koo Park
12(1) 63-75, 2008
Title
A Study on the Naturalistic Cosmetics Purchasing Behavior and Attitudes According to Women`s LOHAS Lifestyle 성인 여성의 로하스 라이프스타일에 따른 자연주의 화장품 구매행동과 태도
박임구 Im Koo Park
DOI:
Abstract
The purpose of this study was to identify purchasing behavior and attitudes toward naturalistic cosmetics according to women`s LOHAS lifestyle. Self-administered questionnaires were distributed to 500 women aged 19-59. SPSS was used for data analysis. The results were as follows: 1. Factors of LOHAS lifestyle were social consciousness, reduce resources, family centered, individuality & environmental consciousness, healthy food life, and information search. Women were clustered into bad-being group, environmentalists, LOHAS group, well-being group, and individualists. 2. Most women had a bit of knowledge and experienced naturalistic cosmetics. Over 85% of women had intention to use naturalistic cosmetics. 3. Bad-being group and individualists included university women and had little knowledge and experiences of naturalistic cosmetics. LOHAS group and well-being group included more career women with higher education, had more knowledge and experiences. 4. Knowledge and experiences of naturalistic cosmetics were the most effective factors on the use intention of naturalistic cosmetics.
A Study on the General Wearing Attitude and Brand Image Perception for Golf Wear 골프복 범용착용실태와 이미지 인식에 관한 연구
구인숙 In Sook Koo
12(1) 76-92, 2008
Title
A Study on the General Wearing Attitude and Brand Image Perception for Golf Wear 골프복 범용착용실태와 이미지 인식에 관한 연구
구인숙 In Sook Koo
DOI:
Abstract
The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer`s mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer`s purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson`s simple correlation, Crossing Analysis, parato graph. The results from the study were as follow: The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials. The 45 respondents(20.0%) were regarded the femimine brand image as the Andre Kim, and the 34 respondents(15.1%) were regarded the masculine brand image as the Nike. And the 53 respondents(23.6%) were regarded the modern brand image as the Black & White, and the 134 respondents(59.6%) were regarded the classic image as the Daks. And there were significant differences in perceiving the brand image between the respondents and manufacturers group. Finally, I propose that the best strategy for golf wear marketers and manufacturers is to upgrade line and color coordination with functional textures, and to catch the aesthetic consciousness of consumers based with their life style.
Key Words
golf wear, 골프웨어, the general wearing attitude of golf wear, 골프웨어 범용착용실태, Image perception of golf wear, 골프웨어 이미지인식, golf wear market, 골프웨어 마켓
Slacks Pattern Development for Chinese Males in Their 20s 중국 20대 남성의 슬랙스 패턴 개발
이소영 So Young Lee , 심부자 Boo Ja Shim
12(1) 93-108, 2008
Title
Slacks Pattern Development for Chinese Males in Their 20s 중국 20대 남성의 슬랙스 패턴 개발
이소영 So Young Lee , 심부자 Boo Ja Shim
DOI:
Abstract
This study held physical measurement for male subjects in their 20s living in Ningbo City, Zhejiang Province in China, showing the biggest market in men`s clothes. Their representative lower body types with average shapes and sizes were chosen so as to develop men`s slacks patterns with better dimension fitness. The following are the results of the analysis: 1. Slacks patterns were made based on the mean measurement values of 5 people, who were closest to the representative body types, from the index*absolute group of 47 people. The dimensions of application for slacks pattern-making were 77㎝(omphalion waist circumference), 91㎝(hip circumference), and 103㎝(slacks length). 2. For the comparison of high-fitness and more-room pattern dimensions, 5 styles of slacks were made: Korean, Chinese, British, Japanese, and industrial. In the dressing fitness tests, industrial patterns had excellent appearance and Japanese ones had the best function. 3. Based on the analysis results of slacks pattern comparison, the target slacks were experimentally made and received superior evaluation points to the compared slacks patterns in two times of evaluation for appearance and function. 4. The final slacks pattern in this research had the following dimensions: front waist circumference: W(1~2㎝ with room included)/4-1㎝, back waist circumference: W/4+1㎝, front hip circumference: H(9~10㎝ with room included)/4-1㎝, back hip circumference: H/4+1㎝, crotch length: H/4-1.5㎝, hip length: crotch length -H/12, front crotch extension: H/16-1.5㎝, back crotch extension: H/8+3㎝, knee line: 33㎝ below crotch line, front tuck amount: 4㎝, back dart amount: 2.5㎝(center) and 1.5㎝(side), and back dart length: 10㎝(center) and 6㎝(side).
Key Words
Chinese males, 중국 남성, Zhejiang Province, 절강성, Ningbo, 영파시, representative body type, 대표체형, slacks pattern, 슬랙스 패턴
Development of the Basic brassiere pattern - focusing on 75A - 브래지어 원형 설계 - 75A를 중심으로 -
박유신 You Shin Park , 장은영 Eun Young Jang
12(1) 109-119, 2008
Title
Development of the Basic brassiere pattern - focusing on 75A - 브래지어 원형 설계 - 75A를 중심으로 -
박유신 You Shin Park , 장은영 Eun Young Jang
DOI:
Abstract
The purpose of this study is to dvelop the basic pattern of wome which are fitting for 75A. The collected data were statistcally processed usig the SPSS 10.0 for Mans Standard Deiation, Cronbach`s α, etc. This study suggested a size chart for body measurement for constructing basic brssiere patterns with size of 75A. The construction of this experimental brassiere were lower cup, upper cup, front panel and wing and characterized by a round cup wired as well as a full cup embrcing the entire breasts. The drafting method for constructing basic brassiere patterns for 75A was completed by selecting a total of 11subjects, and two wearing tests were carried out with the subjects. the dimensions and shapes of the basic brassiere pattern suggested in this research proved to be fitting and to have a wearing effect that brings together and supports the breasts.
Key Words
Basic brassiere pattern, 브래지어 원형 패턴, Breast circumference, 유방원주, 75A size, 75A 치수
Optimum Condition of Spinning for Rayon-Like Yarn Rayon-Like 섬유의 최적 방사 조건
안영무 Young Moo Ahn
12(1) 120-128, 2008
Title
Optimum Condition of Spinning for Rayon-Like Yarn Rayon-Like 섬유의 최적 방사 조건
안영무 Young Moo Ahn
DOI:
Abstract
Rayon fiber as clothing material has silk-like property which relates to other synthetic fibers. It has many advantages that is required to women`s clothes. However rayon has many shortcomings. Therefore this research is to spin rayon-like polyester which has high contraction property to be synthesized by previous research to solve those shortcomings and to maintain advantages of rayon. The contraction ratio of regular polyester is 30% and the contraction ratio of this synthesized polyester is over 60%. The spinning temperature of regular polyester ranges from 285℃ to 300℃. However, this copolymer is set range from 270℃ to 290℃, which is 10℃ less than regular polyester due to decreasing melting temperature. The spinning velocity effects the tensile strength and elongation of yarn magnificently. The high velocity of spinning makes yarn highly oriented, increases the tensile strength and decreases the elongation. This research defines the condition as following; draw ratio 2.734, First roller temperature 85℃, Slit heater temperature 175℃.
Key Words
viscose rayon, 비스코오스 레이온, rayon-Like yarn, 레이온조 실, high specific gravity polymer, 고비중 고분자, high contraction polymer, 고수축률 고분자
The Study on Identify components of CEO image Influence in Brand`s value CEO의 이미지가 브랜드 가치에 미치는 영향
김미경 Mi Kyung Kim
12(1) 129-146, 2008
Title
The Study on Identify components of CEO image Influence in Brand`s value CEO의 이미지가 브랜드 가치에 미치는 영향
김미경 Mi Kyung Kim
DOI:
Abstract
The purpose of this study is to identify components of CEO image and to examine predictors to affect company`s market value. To explore the social construction of the CEO Image depicted in the popular business newspaper, the Wall Street Journal and daily newspaper of Korea, was analyzed. Then, the reconstructed image of the CEO was compared with the firm`s stock price change to see their relationship, if any. This paper focused on the case of Carly Fiorina as previous chief of Hewlett-Packard, who was the Fortune`s ranking of the 50 most powerful women in business is presented. The period for the analysis was five years and eight months from her inauguration(July, 1999) to the release(February, 2005). The results, four predictors such as nature, management ability, leadership style, appearance character had statistically significant relationship with both company`s market value and the image of CEO. In addition to revealed that media coverage of Carly Filoina was commensurate with the financial performance, particularly stock price change of the Hewlett-Packard. In general, the best image of the CEO is highly transcends to the image of the company as well. Therefore it is need to manage effectively components of CEO image to enhance brand image and its brand value, which are further expected to enhance company`s market value.
Key Words
CEO, 기업대표, Leadership, 리더십, Image, 이미지, Brand`s value, 브랜드 가치, Brand`s value of CEO Image, CEO 이미지의 브랜드 가치
A Development on the Cultural Products Using Dinosaur Characters 공룡 캐릭터를 이용한 문화상품 개발
이경아 Kyung A Lee , 배수정 Soo Jeong Bae
12(1) 147-163, 2008
Title
A Development on the Cultural Products Using Dinosaur Characters 공룡 캐릭터를 이용한 문화상품 개발
이경아 Kyung A Lee , 배수정 Soo Jeong Bae
DOI:
Abstract
This research aims to develop cultural products for professional sales after producing creative products utilizing dinosaur characters, which are the representative exhibited item of dinosaur-centered museum. There are seven museums in Korea whose theme is dinosaur. There are three dinosaur museums among them, Goseong Dinosaur Museum at Kyungnam, Mokpo Natural History Museum, and Seodaemun Museum of Natural History. While inspecting cultural products within the museum shops of these three museums, general products occupy more than 80% of all the products rather than products related to dinosaurs, and has a problem that most products are decorative ones. This resulted from that enterprises supplying these products are not professional ones and are irrelevent to cultural industry; as result, purpose of conveying culture through products is lost. This research develops dinosaur characters utilizing computer 3D techniques in order to imbue unique characteristics to dinosaur museums and informing cultural speciality of our country. In addition, this research presented design method of cultural products by grafting traditional symbols onto these characters, and actually produced 11 items of 5 kinds: toys(dolls), clothes(T-shirts, pajamas, socks), stationery(notebooks, memo), accessaries(bags, umbrellas, handkerchief), and others(cups). On the items above, dinosaur characters are variously utilized in form of printing, embroidery, and stickers by using computer 3D technique. A cultural product is a tangible form which could show variety of cultural characteristics of our nation that could spread the culture through the consumers, and such type of purchasing could increase values of cultural industry by creating economic profits; such points are the significance of this study.
Key Words
cultural products, 문화상품, natural history museum, 자연사박물관, museum shop, 뮤지엄 샵
The Visual Optical illusion effect study of Lip Make-up 입술 메이크업의 시각적 착시 효과 연구
하선옥 Sun Ok Ha , 조고미 Koh Mi Cho
12(1) 164-172, 2008
Title
The Visual Optical illusion effect study of Lip Make-up 입술 메이크업의 시각적 착시 효과 연구
하선옥 Sun Ok Ha , 조고미 Koh Mi Cho
DOI:
Abstract
A face is the place where individuals can first give their images visually. This chapter presents how `Visual optical illusion` works in applying makeup and how to differentiate the direction, location and shape of Lip in the aspect of physiognomy. For this study, employed were five types of face shape produced by Photoshop program. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of Lip to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of Lip could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the Lip, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect.
Key Words
Visual optical illusion, 시각적 착시, face types, 얼굴 유형, Lip make-up, 입술 메이크업
