A Study for the Effect of Regulatory Fit on Beauty Service and Product 미용서비스와 제품의 조절초점적합성 효과에 관한 연구
여준상 Jun Sang Yeo , 고성현 Sung Hyun Ko
14(4) 1-9, 2010
Title
A Study for the Effect of Regulatory Fit on Beauty Service and Product 미용서비스와 제품의 조절초점적합성 효과에 관한 연구
여준상 Jun Sang Yeo , 고성현 Sung Hyun Ko
DOI:
Abstract
The study verified the regulatory fit effect of the message focus and propensity regulatory focus delivered in the sales promotion situation of beauty services and products on the basis of the self-regulatory focus theory being actively discussed in the consumer behavior area of marketing. As the result of ANOVA analysis on the experimental design 2 (chronic regulatory focus: promotion focus/prevention focus, between factor) x 2 (message regulatory focus: promotion focus/prevention focus, within factor), the promotion focus group showed more positive response to the promotion focus message(4.88) of beauty services than the prevention focus group(4.40) so that the effect of regulatory fit appeared(t=1.79, p<.1), but the regulatory fit effect didn`t appear in the prevention focus message(t=.58, p>.1) so that the hypothesis was partially supported. However, as for the promotion focus message of beauty products, the promotion focus group(4.62) showed more positive response than the prevention focus group(4.16), and as for the prevention focus message, the prevention focus group(4.89) showed more positive results than the promotion focus group(4.33) so that the effect of regulatory fit appeared(t=2.07, p<.05). Therefore, the result of the study shows that as for the service consumers perceive high risk, the sales promotion activity of the prevention focus message can be effective for prevention focus consumers and for promotion focus consumers as well. Otherwise, it suggests the marketing approach that the consumer evaluation is more positive when the advertising message focus fit the consumer regulatory focus.
A Study on Scor model and BSC to estimate SCM Performance in Textile and Fashion Business 섬유패션기업의 SCM 성과 측정을 위한 Scor Model과 BSC연구
신상무 Sang Moo Shin , 최진혁 Jin Hyuk Choi
14(4) 10-22, 2010
Title
A Study on Scor model and BSC to estimate SCM Performance in Textile and Fashion Business 섬유패션기업의 SCM 성과 측정을 위한 Scor Model과 BSC연구
신상무 Sang Moo Shin , 최진혁 Jin Hyuk Choi
DOI:
Abstract
To survive competitive global market, textile and fashion business incorporated Supply Chain Management strategy to make product and information flows fast and correct. Especially textile and fashion industry involves many complicated channels from up stream, middle stream, to down stream for delivering their production. Evaluating SCM performance is very critical to make better business profit model. Representative Scor model and BSC method are well fitted into textile and fashion business because of distributional complexity, non-financial factors to be considered, and innovative product characteristics. But there was little study to compare these two methods for textile and fashion business. Therefore, the purpose of this study was to investigate the Scor model and BSC method based upon review of literatures. The results of this study were as follows: Scor model had some strengths which were availability to apply for various industries due to standardized process, operation process emphasized, various customizable factors to compose for the company, and premise on SCM strategic execution. BSC method had some strengths which were the balance including financial and non-financial factors, qualitative analysis, and considering the goal and vision to convey organically from top to bottom of organization. The main differences between them were different scope to deal with performance estimating index from qualitative to quantitative analysis, the scope of human resources to manage, and possibility of performance comparison among companies.
A Study on the Aesthetic Characteristics and Sociocultural Meanings of Outerization 속옷의 겉옷화 현상(outerization)의 미적 특성과 사회문화적 의미
이성희 Sung Hee Lee , 조규화 Kyu Hwa Cho
14(4) 23-40, 2010
Title
A Study on the Aesthetic Characteristics and Sociocultural Meanings of Outerization 속옷의 겉옷화 현상(outerization)의 미적 특성과 사회문화적 의미
이성희 Sung Hee Lee , 조규화 Kyu Hwa Cho
DOI:
Abstract
The purpose of this study is to explore the aesthetic characteristics of outerization phenomenon of contemporary fashion. Outerization, transforming underwear as outerwear, is one of the most dominant and widespread fashion trends in the dawning of new millenium. Fashion always exists for living body and tributes to express idealized beauty of human body and aesthetics of the era. If so, exploring the formative expressions and aesthetic characteristics of outerization would be an meaningful guideline to deduce changed relationship between fashion and body of the 21st century. The methodology of this study is to research of fashion collections such as Paris, Milan and New York which were held the first decade of new millenium, from 2000 Spring/Summer to 2009 Spring/Summer. The styles expressing outerization were selected and assorted based on the main formative expression. Then the aesthetic characteristics were classified. The way of expression of outerization is categorized into 4 parts; Transition, Exposure, Transparency, and Deconstruction. Aesthetic Characters of outerization is classified 4 assortments as well; Eroticism, Fun with parody and kitch, cyber culture, Gender politics, and Power fetish. Eroticism is the most clearly identified one. Coming out of underwear imply naked body itself, so it has erotic appeal. Fun is the second character. A pleasant sensation from the outerization of undergarments maximizes a disposition of play from parody, kitch, and cyber culture. The third is Gender Politics and it introspects how the society consumes woman body in history and modern times. Power Fetish, the last one, speaks for the female body with changed vision for femininity underneath the sphere of influence of feminism and post modernism, then emphasizes the subjectivity and independence of woman. From the research above, this study will help to understand the overwhelming outerization phenomenon and contribute to expansion of the horizon of the study of fashion aesthetics. It will serve fashion creative source through various outerization cases as well.
Key Words
Outerization, 속옷의 겉옷화, Parody, 패러디, Kitch, 키치, Cyber Culture, 사이버 컬쳐, Gender Politics, 성 정치성, Power Fetish, 파워 페티시
A Study on Revitalization Strategies for DongDaeMoon Fashion Retail Market 동대문 소매상권의 재활성화를 위한 전략연구
임명서 Myung Suh Lim , 김도연 Do Yun Kim , 이문규 Moon Kyu Lee
14(4) 41-57, 2010
Title
A Study on Revitalization Strategies for DongDaeMoon Fashion Retail Market 동대문 소매상권의 재활성화를 위한 전략연구
임명서 Myung Suh Lim , 김도연 Do Yun Kim , 이문규 Moon Kyu Lee
DOI:
Abstract
DongDaeMoon fashion retail market, or so-called the new western market, has been playing an important role in DongDaeMoon area`s success from 1997 to early 2000`s. However, the unique and successful fashion merchandising system of DongDeaMoon retail market has been seriously threatened by consumer need changes as well as by an increased competition from new types of retail stores such as discount stores and online shopping malls. Moreover, its performance has been deteriorated due to the increased number of undifferentiated, small and medium-sized retail stores within the area. In this paper, attempts are made in building revitalization strategies for DongDeaMoon fashion retail market on the basis of analyzing fast fashion and consumers. As results, we found that DongDaeMoon fashion retail market needs cooperated area management plan from related market members. This will help DongDaemoon`s image change from deal-oriented market to relationship-oriented market with consumers. Through Focus Group interview, we found DongDeaMoon fashion retail market is confronted with insufficient shopping infrastructure and new challenge from global fast fashion brand. Moreover, to overcome this situation, consumers require repaired communication activities by DongDeaMoon fashion market members on consumer relationship management basis. At the end, this paper try to provide strategic implications for DongDeaMoon fashion retailers.
Key Words
DongDaeMoon fashion market, 동대문 패션상권, fast fashion, 패스트 패션, Revitalization Strategy, 재활성화 전략
The Color Planning of Work Clothes by Process in Machinery,Automobile,Shipbuilding Companies 기계,자동차,조선업체의 공정별 작업복 색채계획
장귀연 Kwi Yeon Jang , 박혜원 Hye Won Park
14(4) 58-73, 2010
Title
The Color Planning of Work Clothes by Process in Machinery,Automobile,Shipbuilding Companies 기계,자동차,조선업체의 공정별 작업복 색채계획
장귀연 Kwi Yeon Jang , 박혜원 Hye Won Park
DOI:
Abstract
This study aims at suggesting a series of process which envisions the colors of working clothes which is the working environment most adjacent to workers around the workers in the industrial spots. In order to do so, based on the photos of the workplaces, it was made an analysis on the relationship of between the colors of the workplaces as a background and the colors of the working clothes in the color characteristics. The color planning of the working clothes was suggested as a result of analyzing the colors and carried out the evaluation. The results are as follows; First, The colors of working environment and the colors of the working clothes were slightly different but in general, the spectrum was from mid value to low chroma. Secondly, the color modelsuggested was evaluated as a result, every question got a good review and especially, in the shipbuilding company, the working environment of which was the most unpleasant, every question was given a highest score of more than 4.50. The study would serve as the beneficial information for formulating the safer and more pleasant working environment in industrial workplaces as well as a basic material for the subsequent research on colors.
Key Words
working clothes, 작업복, color planning, 색채계획, color study for working clothes, 작업복 색채 연구
A Study on Fabrics Shown in Contemporary Art -Focused on Fabric Works in the Gwangju Biennale 2008- 현대미술에 나타난 패브릭에 대한 고찰 -08 광주 비엔날레 패브릭 작품 중심으로-
정형호 Hyung Ho Jung , 배수정 Soo Jeong Bae
14(4) 74-90, 2010
Title
A Study on Fabrics Shown in Contemporary Art -Focused on Fabric Works in the Gwangju Biennale 2008- 현대미술에 나타난 패브릭에 대한 고찰 -08 광주 비엔날레 패브릭 작품 중심으로-
정형호 Hyung Ho Jung , 배수정 Soo Jeong Bae
DOI:
Abstract
The history of contemporary art in the 20th century can be said the history of changes. Today the variety of objects destroy the boundaries of each genre. This study aims to understand the relationship between fashion and art that becomes closer by examining contemporary art in the Gwangju Biennale 2008 to enlarge the range of understanding of mutual communication between contemporary art and fabrics which are the object of fashion. The research method was to investigate the characteristics and expression methods of object fabrics shown in contemporary art through the review of papers published at home and abroad, related literatures, and Internet materials. Also, the meaning, technique, and methods of fabrics were analyzed from works introduced in the Gwangju Biennale 2008. In order to achieve this purpose, fabric was examined as the object of work in Gwangju Biennale 2008. As a result, it is found that fabric plays an important role in changing environment newly with more dynamic, abundant, and comfortable and softer feeling than any other artistic materials and enlarging the boundaries of artistic materials by exploring formative possibility. Furthermore, its multi-dimensional expression characteristic presents unbounded possibility. Fabric which has long formed close relationship with human life has taken its place as one genre now. It departs from the past principles of fabric handicraft and the restriction of a classical norm and becomes characteristic of very wide-ranging selection of materials and free expression. Its soft and warm texture provides emotional stability for a human. Although the peculiarity of fabric as an active concept to human environment and new materials and technique based on the aesthetic consciousness of a human rely on the high development of industry, it is significant that artists` liberation from their concept and material sense is accompanied by the expression of freedom.
A basic study on development of Women`s Fashion Design using Global Market Oriented-Supersensitive Jacquard 글로벌 마켓 지향 고감성 자카드를 활용한 여성복 디자인 개발에 대한 기초적 연구
김영미 Young Mi Kim , 조소영 So Young Cho , 안희정 Hee Jung Ahn
14(4) 91-101, 2010
Title
A basic study on development of Women`s Fashion Design using Global Market Oriented-Supersensitive Jacquard 글로벌 마켓 지향 고감성 자카드를 활용한 여성복 디자인 개발에 대한 기초적 연구
김영미 Young Mi Kim , 조소영 So Young Cho , 안희정 Hee Jung Ahn
DOI:
Abstract
This paper has the purpose of suggesting a development-method on the fashion products that would secure the competitiveness in the global markets through creating supersensitive practical products on the basis of developing originative fashion-goods being made of jacquard that is fine quality of couture. This paper has collected data through the cases of the developed nations in fashion, precedent studies and all the related literature on the subject. The results of this researching are as following: The first, it is expected that the necessity of developing new fashion products would be appealed toward the prestige group of consumers who are seeking for the fine quality and super-sensitivity in female fashion in Korea, and it is the current situation that the products made of jacquard are gradually expanding not only in the area of apparel, fashion goods and interior but also another areas. The current situation of the global market suggests the necessary strategy of survival, that is, the development of supersensitive materials and creative products which would be able to keep the high quality and lower the selling price through cost reduction. The second, the suggestion of the direction in developing the products of the female fashion made of jacquard has two points - the development of the texture that would realize a unique form and the development of the material that would be able to realize planar pattern and three dimensional pattern which are woven with thin and light materials with various solidity and delicacy through various techniques of mixing and three dimensional expression. The third, the expected ripple effect and utilization generated from the development of fashion products are as followings: As material characteristics of jacquard, It needs the specialization of various techniques and specialized production system in using jacquard, and the specialized technique and system would make it possible to produce not only the higher value-added products through expressing affluent colors and delicate design but also competitive products through cutting the process and cost, eventually, it would lead to the expansion of the jacquard market of super-sensitive prestige. Therefore, it is remarkable that various development of products toward the global market and the prestige female fashion market can suggest the vision that make the national fashion industry develop into the higher value-added knowledge industry integrating technology and culture.
Key Words
Global market, 글로벌 마켓, Higher value-added, 고부가가치, Jacquard, 자카드
Brand Sensitivity and Public Self-Consciousness among Fashion Consumers 패션 소비자들의 브랜드 민감성과 공적 자기의식에 관한 연구
이승희 Seung Hee Lee
14(4) 102-110, 2010
Title
Brand Sensitivity and Public Self-Consciousness among Fashion Consumers 패션 소비자들의 브랜드 민감성과 공적 자기의식에 관한 연구
이승희 Seung Hee Lee
DOI:
Abstract
The purposes of this study were to examine the relationship between brand sensitivity and public self-consciousness, and the effects of gender and age on brand sensitivity and public self-consciousness. The subject used for this study Were three hundred and thirty-five college students (118 male students and 217 female students). For data analysis, descriptive statistics, Cronbach`s alpha, multiple regression, and t-test were used. As the results, first, there were the significant differences between male students and female students on brand sensitivity and public self-consciousness. Female students had higher scores on brand sensitivity and public self-consciousness than male students as expected. Second, there were the significant differences between younger college students and older college students on brand sensitivity and public self-consciousness. Older college students had higher scores on brand sensitivity and public self-consciousness than younger college students. Finally, public self-consciousness influenced on brand sensitivity the most significantly, followed by age variable. Based on these results, brand management marketing strategy of fashion products would be provided.
Key Words
브랜드 민감성, Brand sensitivity, 공적 자기의식, Public self-consciousness, 성별, Gender, 연령, Age, 브랜드 관리, Brand management
Comparative Study on 2008 Winter Women`s Street Fashion Style in Seoul and Beijing 2008년 겨울 서울과 베이징 여성 스트리트 패션 스타일 비교
오현아 Hyun A Oh , 배수정 Soo Jeong Bae
14(4) 111-131, 2010
Title
Comparative Study on 2008 Winter Women`s Street Fashion Style in Seoul and Beijing 2008년 겨울 서울과 베이징 여성 스트리트 패션 스타일 비교
오현아 Hyun A Oh , 배수정 Soo Jeong Bae
DOI:
Abstract
The purpose of this study is to compare the difference between Beijing and Seoul in women`s winter street fashion, and suggest strategic methods to improve new competitiveness of the Korean fashion industry. The research was conducted by literature review and empirical research and photographs of winter street style were directly taken by a digital camera from December 28, 2008 to January 8, 2009. The survey was made at 9~11 A.M., 12~1 P.M., and 3~5 P.M. during midweek and weekend. Then 530 photographs(265 each city) of women of the 20s and 30s were selected by random sampling and five fashion professional including this researcher classified styles in accord with majority opinion on careful investigation. The results of comparing the 2008 winter street fashion in Beijing and Seoul show the highest frequency of easy casual style. In detail, while high frequency was found in romantic, classic, feminine, and romantic casual style in Seoul, easy casual and character casual style was prevalent in Beijing. The same frequency of sport casual style illustrates no differences between two cities. Unlike the prediction of the fashion industry that the preference of sport casual style would be increased under the influence of the Beijing Olympics 2008, high preference of easy casual reflects that Chinese women were more sensitive to the changes of their consumption trend. In clothing color, the achromatic color was prevalent in street style in Seoul, whereas multi-color were preferred in Beijing, suggesting a great difference. In the case of accessories, both areas preferred a tot bag but Beijing women preferred active shoulder bag and cross bag in sport casual style. Seoul women preferred pumps and sneakers, whereas Beijing women liked boots of different length according to style.
Key Words
Korean fashion, 한국 패션, Fashion style, 패션 스타일, women`s winter street fashion, 여성 겨울 스트리트 패션
A Basic Research for Developing Slacks Pattern of Women in Y-O Generation Y-O세대 여성의 바지 원형 개발을 위한 기초연구
조윤주 Yun Joo Cho , 나현신 Hyun Shin Na
14(4) 132-145, 2010
Title
A Basic Research for Developing Slacks Pattern of Women in Y-O Generation Y-O세대 여성의 바지 원형 개발을 위한 기초연구
조윤주 Yun Joo Cho , 나현신 Hyun Shin Na
DOI:
Abstract
These days, the aging population is becoming a critical social issue; the activation of the silver industry for the Y-O generation, meaning the young-old group of aged 55-64, is accelerating now. Pants are very important item to this generation, since they pursue active life with an exercise and leisure activities. Therefore, the physical, psychological, and social characters as well as the changed life style of women in the Y-O generation were reviewed, based on former studies and books. The consumer`s patterns and actual wearing conditions about slacks were researched and analyzed through the survey toward 300 women aged 55-65 living in Seoul. Based on this research, information was provided for the development of slacks pattern which is suitable to the deformed body and aesthetic consciousness of the Y-O generation.
A Study on the Effect of Fashion Magazine Information on the Female Garment Style 패션잡지정보가 여성의복스타일에 미치는 영향에 관한 연구
김세은 Sae Eun Kim , 김문영 Mun Young Kim
14(4) 146-160, 2010
Title
A Study on the Effect of Fashion Magazine Information on the Female Garment Style 패션잡지정보가 여성의복스타일에 미치는 영향에 관한 연구
김세은 Sae Eun Kim , 김문영 Mun Young Kim
DOI:
Abstract
The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers` influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.
A Study on Applicability of Custom-Tailored Clothing of 3D Virtual Clothing System -Focused on Middle-Aged Women- 3차원 가상착의 시스템의 맞춤복 시장 적용가능성에 관한 연구 -중년여성을 대상으로-
이수연 Su Yeon Lee , 이정순 Jung Soon Lee
14(4) 161-173, 2010
Title
A Study on Applicability of Custom-Tailored Clothing of 3D Virtual Clothing System -Focused on Middle-Aged Women- 3차원 가상착의 시스템의 맞춤복 시장 적용가능성에 관한 연구 -중년여성을 대상으로-
이수연 Su Yeon Lee , 이정순 Jung Soon Lee
DOI:
Abstract
This study aims to examine for efficient production methods of custom-tailored clothing and application of 3D virtual clothing system in custom-tailored clothing market, by producing and analyzing both real clothing and 3D virtual clothing. For this study, a middle-aged woman is selected as the subject figure and one-piece is selected as the experimental clothes item. In real clothing, I conducted the wearing evaluation for experts and the subject figure. And In the virtual clothing, I conducted the wearing evaluation with i-Designer using 3D virtual clothing on simulation program. There are some differences between the data from body scanning and the real body size. In the custom-tailored clothing market in which the fitness is important, the research which measures the more exact data is needed. And in the case of complicate design, the functions which measure the activity and the fitness variously and correct the parts of curves are needed. This study experiments the availability of application of 3D Virtual Clothing System in custom-tailored clothing market by selecting one-piece as the experimental clothes item. So the follow-up studies for the other designs and fabrics are needed. Also, if the studies for checking the clothes pressure, the amount of composure, the space between skin and clothing when the virtual model wearing clothes is walking or shaking his arms are proceeding, then 3D virtual clothing System is applicable in custom-tailored clothing market. But there are some restrictions and lack of education in virtual clothing System yet, and it makes hard for workers in clothing market to use it in real production. However, 3D virtual clothing System will be practical in real market if there would be more research on its usability and practicality, and workers in clothing market can be easily educated on techniques of 3D virtual clothing system.
Key Words
3D virtual clothing, 3차원 가상 착의, real clothing, 실제착의, custom-tailored clothing, 맞춤복
Dyeing properties of rayon and cotton fabrics with Scutellaria baicalensis Georgi Rayon직물과 면직물에서의 황금 염색성
배상경 Sang Kyoung Bai
14(4) 174-184, 2010
Title
Dyeing properties of rayon and cotton fabrics with Scutellaria baicalensis Georgi Rayon직물과 면직물에서의 황금 염색성
배상경 Sang Kyoung Bai
DOI:
Abstract
This research was carried out to find the dyeing properties of Scutellaria baicalensis Georgi on the rayon and cotton fabrics. The best proper dyeing conditions were examined by changing dye concentrations, dyeing temperature, dyeing time, and dyeing repitition. Also dyeability and surface color changes were evaluated by various mordanting methods and agents. The maximum absorption of Scutellaria baicalensis Georgi were at 275nm and 362nm. The optimum dyeing conditions on the cotton were 80%, 80℃, 40minutes, 4repitition, and those on the rayon were 80%, 80℃, 60minutes, 5repitition. The K/S values of rayon and cotton fabrics were higher in pre-mordant than post-mordant. The K/S values on the rayons were lower than no mordant fabric except pre-Fe mordant. these on the cotton fabrics were higher than no mordant fabric except post-Al mordant. The value of △E was the highest in Fe mordanted fabrics, and higher on the cotton fabric than rayon. The surface colors of all mordanted fabrics were yellow.
A Study on Eco-friendly Tendency in Contemporary Fashion Brand 현대 패션 브랜드에 나타난 친환경 경향 연구
김미금 Mi Geum Kim , 박희정 Hee Jeong Park , 간호섭 Ho Sup Kan
14(4) 185-199, 2010
Title
A Study on Eco-friendly Tendency in Contemporary Fashion Brand 현대 패션 브랜드에 나타난 친환경 경향 연구
김미금 Mi Geum Kim , 박희정 Hee Jeong Park , 간호섭 Ho Sup Kan
DOI:
Abstract
Global warming started as the scientific problem in 20th century is being highlighted as the environmental issue with the conclusion of convention on climate change. It has great influence in all aspects of nature, especially `Eco-friendly design` that takes not only health life of present but also affluent life in the future into consideration became an inevitable trend in almost all industries including the apparel and distribution industry worldwide. Therefore, this study is an eco-friendly tendency in Fashion that Are hot issue in the world and focused on advertisement and collection since 2000. The aim of this is to classify eco-friendly fashion design study presented in contemporary fashion brand. In result, it was analyzed fourth tendencies as follows: eco-friendly tendency with organic material, upgradation of recycle fashion, green campaign and well-being·LOHAS fashion. In this aspect, eco-friendly tendency that is expanded to overall society, culture and living shows in present.
Key Words
eco-friendly design, 친환경 디자인, tendency, 경향, contemporary fashion, 최신 패션, green campaign, 그린 마케팅, well-being,LOHAS fashion, 웰빙,로하스 패션
