The Effects of Demographic Factors on Fashion Orientation, Fashion Response, and Buying Criteria(paper no.1)In Sook Koo 15(3) 1-21, 2011
TitleThe Effects of Demographic Factors on Fashion Orientation, Fashion Response, and Buying Criteria(paper no.1)
In Sook Koo DOI: AbstractThis study is designed to identify how Demographic Factors affect Fashion Orientation (value), Fashion Response, and Buying Criteria. A total of 355 usable data was collected from housewives in three metropolitan cities (Seoul, Daejeon, Sungnam) in Korea. Young housewives who have one child are a market segment whose buying power is recognized by both the retailers and the market. The housewives` fashion orientation consists of four categories: social orientation, practical orientation, political orientation, and aesthetic orientation. The housewives` fashion response is classified into three areas: self conscious, self esteem, and self monitoring. The criteria of buying children`s wear consists of nine components. As a result, the key reason for buying children` wear was ``attractive design``. Research result showed that POLITICAL ORIENTATION(SE beta=.229, p<.001) was more effective than AESTHETICS ORIENTATION(SE beta=.203, p<.001), for enhancing SELF-CONSCIOUS RESPONSE and SELF-ESTEEM RESPONSE. Therefore, this study suggests that the key factor for understanding trend can be a human self concept, consciousness, values, and orientation. The housewives` fashion orientation is responsible for 18.7% of BRAND ROYALTY( F = 20.172, p<.001) from among nine buying criteria. More poignantly, POLITICAL ORIENTATION covered 66.9% of selection of BRAND ROYALTY, and it explained 34.6% of selection of DESIGN among nine buying criteria. Thus, it showed that POLITICAL ORIENTATION(SE beta=.331, p<.001) is more effective than SOCIAL ORIENTATION(SE beta=.146), for upgrading BRAND ROYALTY. In addition, it showed that POLITICAL ORIENTATION(SE beta=.238, p<.001) is more effective than AESTHETICS ORIENTATION(SE beta=.040) for upgrading DESIGN evaluation. Housewives` fashion orientation, and fashion response are differentiated by demographic factors, such as occupation, women`s career, husband` job, income, and location related to social status. Key WordsChildren` Wear, Fashion Orientation, Fashion Response, and Buying Criteria |
A Development of Bodice Pattern for Women Aged 18~24 YearsJae Kyung Park , Jun Ok Lee , Jae Eun Jung 15(3) 22-31, 2011
TitleA Development of Bodice Pattern for Women Aged 18~24 Years
Jae Kyung Park , Jun Ok Lee , Jae Eun Jung DOI: AbstractIn this study, to develop a bodice pattern for women aged 18~24 years, statistical analysis was conducted using the body measurements from 2004 Size Korea and wearing test was conducted. As a result, ease of the bust level to set a horizontal line was decided to be 4cm, that of front interscye line 0cm, and that of back interscye line 0.7~1cm. And the line which divides the horizontal baseline into halves set as the side line. The conversion formula for decision of the scye depth line in the pattern is B/6 + 3.3(cm) + ease (2.5cm), and if bust circumference is 91 or more, it should be 21cm, and if bust circumference is 76 or less, it should be 18.5cm. The back neck line width is 7cm, front neck line width 6.5cm(back neck line width -0.5cm), and front neck depth 8cm(back neck line width +1cm). The shoulder slope was set as a slope of the hypotenuse of a right-angled triangle, which went out 15cm out of the shoulder point and went down 6cm, with tan21.7°. To develop a final research pattern, wearing test was performed on the primary research pattern for 21 women aged 18~24 years. As a result, the research pattern was evaluated to be significantly higher. Key WordsBodice pattern draft, Conversion formula, Ease of bust Level, Front interscye Line, Back interscye Line |
The Effects of Demographic Factors on Children`s wear Brand Preference and Their Reasons, and Brand Evaluation (paper no.3)In Sook Koo 15(3) 32-50, 2011
TitleThe Effects of Demographic Factors on Children`s wear Brand Preference and Their Reasons, and Brand Evaluation (paper no.3)
In Sook Koo DOI: AbstractThis study is designed to analyze the effects of demographic factors on children`s wear brand preference and their reasons, and brand evaluations. A total of 355 usable data was collected from housewives in three metropolitan cities (Seoul, Daejeon, and Sungnam) in Korea. An ANOVA and crossing analysis were used to determine the strength(percentage) among several dependent variables. Also, regression analysis was used to examine the effects of demographic factors on each factor and component related to fashion brand evaluation. Overall, ANOVA and crossing analysis results showed that the visual attributions (variables) of clothing marked significantly higher scores than others (functional attributions). This result is noteworthy because it is opposite of common stereotypes and prejudices that selectors who first recognize visual information (aesthetic attributions) as a clothing buying criteria should be unsatisfied with them after wearing. Therefore, this research suggests that the chief reason in determining the outcome of success or failure in fashion industry depends on their trend productions with fashion image creation by reflecting the exclusive trends based on consumer`s taste and wants. Key WordsChildren`s Wear, Fashion Brand Preference, Fashion Brand Evaluation and Fashion Brand Image. |
An Analysis on the Color Trend of Street Fashion in Dalian, China(paper no.1) -Focused on 2010 Summer-Eun Sil Kim , Soo Jeong Bae 15(3) 51-66, 2011
TitleAn Analysis on the Color Trend of Street Fashion in Dalian, China(paper no.1) -Focused on 2010 Summer-
Eun Sil Kim , Soo Jeong Bae DOI: AbstractThe purpose of this study is to investigate the effect of the traditional color sentiment on the contemporary clothing color by studying the pictures of street fashion of Dalian in China, in view of the clothing color of women in their 20-30 years of age having highest purchasing power, along with traditional Chinese color. The clothing color is various in frequency depending on the items in street fashion. Due to the seasonal impact of summer, the most frequent item was one-piece dress with the Multi of various color patterns, followed by White, Black, PB, R and B category. In the top color, the White was most prevalent color due to the seasonal factor, followed by Black, Grey, Multi, R, Y, RP category. Achromatic color is more dominant with the ratio of 7:3, comparing with its counterpart, which consists of R and Y category of V, B, P, VP tone. In the bottom color, Dp tone of PB shows most high frequency, followed by Black. This results illustrate that Chinese women prefer blue jeans and to be looked as slimmer by using of the dark colors. In the accessories, colors of bags and shoes show different results. The bag colors show the high frequency of Dk tone, YR category, and the chromatic colors are little bit dominant than achromatic ones with the ratio of 5.3:4.7. On the contrary, the shoes colors show the highest frequency in Black, the achromatic colors are more dominant than chromatic ones with the ratio of 6.6:3.4. These results somewhat diverge from the international color trend. Color trend in Dalian street fashion in which the high frequency of V tone is observed through all the colors of the items followed by P, VP, Lgr tone in sequence. In the light of Chinese traditional color preference, this result denotes that the traditional color preferences of red, yellow are still affecting the contemporary color choices of clothing in Chinese women. The high incidence of PB category in the bottom and one-piece dress does not seem to have its origin form traditional Chinese color sentiment. Key WordsStreet fashion, Chinese fashion market, Clothing colors, Color trend |
The Color Symbolism of the Costume on Korean Film 「Swiri」 -focused on relations among space, background and costume-Se Hee Park , Hye Won Park 15(3) 67-83, 2011
TitleThe Color Symbolism of the Costume on Korean Film 「Swiri」 -focused on relations among space, background and costume-
Se Hee Park , Hye Won Park DOI: AbstractKorean film「Swiri」(1999) as well as a popular film is the first Korean blockbuster Film. In addition, the number of viewers is very common in Korea a large ripple effect that Korea film「Swiri」in his works were selected to act as a hero and contextual significance confrontation between the two figures through the symbolic analysis of clothing styles and colors Analyzing the meaning of space and a scene in the background with the colorful costumes and would like to study. In detail, the film`s central character theme and image suggesting that dramatic reversal the character`s personality through the clothes I was expressed through clothing styles and colors were analyzed with symbolism. Korean film「Swiri」the film`s DVD player application from the situation or story that is considered to be important psychological conflicts selected twenty-seven screens in the study were collected still images. Data collected for the effect of color contrast and color analysis technical. The center of the video footage, the film`s main characters costumes and background colors of the space was to examine the significance and symbolism. Key Wordscolor symbolism, film costume, Korean film「Swiri」 |
A Study on the Dynamic Bending Properties of Textile FabricsJong Jun Kim 15(3) 84-96, 2011
TitleA Study on the Dynamic Bending Properties of Textile Fabrics
Jong Jun Kim DOI: AbstractWith the advancements in the computer graphics sectors, the visual quality of the virtual clothing implemented by using the 3-dimensional digital clothing software system has been much improved during the past decade. Most of the cloth simulation procedures are complicated due to the multitude of parameters involved in the simulation in order to achieve the appearance of the actual textile fabrics or the movement of the actual clothing as close as possible. Bending properties affect the tactile and visual qualities of the textile fabrics along with the shear and tensile properties. In this study, dynamic bending properties, focused on the movement of the textile fabrics including damping ratio and amplitude, were measured by using a dynamic bending test system. Key Wordsbending, flexural rigidity, stiffness, virtual clothing simulation, damping |
A Study on Representation of 3D Virtual Fabric Simulation with Drape Image Analysis 2 -Focus on the Comparison between Real Clothing and 3D Virtual Clothing-Min Jeong Lee , Hee Soon Sohn , Jong Jun Kim 15(3) 97-111, 2011
TitleA Study on Representation of 3D Virtual Fabric Simulation with Drape Image Analysis 2 -Focus on the Comparison between Real Clothing and 3D Virtual Clothing-
Min Jeong Lee , Hee Soon Sohn , Jong Jun Kim DOI: AbstractThis study aims to apply 3D virtual fabric parameters - as obtained from previous research experiments - to 3D virtual clothing simulation in comparing its similarity with actual clothing as worn, with a view to verifying the objectivity and validity of the 3D virtual fabric simulation method devised by the drape image analysis method. In addition, the result is intended to be used as the basic data for new 3D virtual clothing simulation methods. As the results, 3D virtual fabric parameters designed to simulate 3D drape to be similar to actual fabrics were found to be Bending Strength, Buckling Point, Density, Particle Distance, and Shear. They were also found to be important measurements when evaluating visual similarity between drape shadow images and number of nodes. 3D virtual fabric simulation method devised by the drape image analysis method was appropriate in extracting 3D fabric parameters with the reflection of actual fabrics` physical and dynamic characteristics, in connection with 3D virtual fabric simulation. 3D virtual fabric parameters with the reflection of actual fabrics` physical and dynamic characteristics using the proposed 3D virtual fabric simulation method are accumulated and provided as a standard, this will facilitate the introduction 3D virtual fabric simulation technology. Key Words3D virtual fabric simulation, 3D virtual clothing simulation, drapability measurement, drape image analysis |
A Study on the Characteristics of the Designs on Coptic Textiles of Ancient EgyptJung Im Han 15(3) 112-124, 2011
TitleA Study on the Characteristics of the Designs on Coptic Textiles of Ancient Egypt
Jung Im Han DOI: AbstractTextile and clothing in Ancient Egypt have carried long history and tradition. Especially, Egyptian textile culture, created mostly by the Copt, has the originality of weaving technology and the artistic beauty of the weaving motifs, making the textiles comparable to modern textiles. The purpose of this study is to research on the characteristics of Coptic textile designs of ancient Egypt and the tunic, a basic garment made of Coptic textiles, and offer materials for the development of the textiles and designs with artistic values which can be shared in the modern era, not just for the research of the relics of the past. Therefore, this study will follow the historical background of Coptic textiles and the process of the development, and look into the distinct features under the categories of material, colors and motifs. In addition, the tunic and its weaving technology will be explained and this will help understand the originality of Coptic textiles. The scope of this study is limited to the period of the 3rd to 12th centuries when the Egyptian weaving technologies advanced dramatically and many of the ancient Egyptian textiles discovered from the grave goods dates back, the research methode of the tunic as well as books published at home and abroad, research paper and photograph works. The textiles had developed along the Egyptian history which was influenced by different cultures such as Greek, Roman, pagan, Christian, and later, Islamic. For the textiles, they used a variety of pictorial motifs including Greek goddesses, pastoral scenes related to the Nile River and animals, human figures, geometrical figures and Christian icons. They are symbolic, natural, and mythological characters, and this explains that the world views and religions of the weavers influenced the development of specific motifs. Coptic textiles was used to make a tunic, a simple straight-sided gown without sleeves worn by men and women and was woven in a combination of linen plain weave and woolen tapestry weave for a tunic. Not only the excellence of the weaving technologies and the beauty of the colors used in the textiles, but also the diversity of the textures through weaving, embroidery, and knotting are detected in Coptic textiles. Key WordsAncient Egyptian textile, Copt textile, Tunics, Tapestry, Christianity |
Financial Ratio Analysis of the Textile and Apparel IndustriesHyun Ju Jung , Choon Sup Hwang 15(3) 125-141, 2011
TitleFinancial Ratio Analysis of the Textile and Apparel Industries
Hyun Ju Jung , Choon Sup Hwang DOI: AbstractThis paper is to focus the financial ratio analysis of the Korean textile and apparel companies due to fast changing domestic industry. Financial ratios are playing a pivotal role in management analysis to assess the present conditions to predict the future. Subjects are belonging to textile and apparel manufacturers based on Firm Classification Standard while registered as securities listed-firms or Kosdaq-listed firms under the Electronic Notification System of Korean Banking Supervisory Authority. 41 companies` data have been analyzed including 17 apparel companies and 24 textile companies. 14 representative financial ratios are analyzed. In this paper, financial ratios can be classified into four categories as follows: stability ratios, profitability ratios, growth ratios and activity ratios. The independent t-test was performed using SPSS 18 for a 10 year simple arithmetic average. The following conclusion has reached regarding aspects of management conditions and performances. When compared the ratios indicating stability, textile and apparel companies did not show much difference in debt ratio and the ratio of earning to interests. However, when compared the profitability ratios measuring the ability to produce incomes, apparel companies showed higher ratios than textile companies. Thus it is important to recognize financial characteristics of each industry. Key WordsFinancial Ratios, Clothing companies, Textile companies |
Attitude Transfer Model in Fashion Co-marketing Alliance: Controlling Product Tangibility/IntangibilitySoo Kyoung Ahn 15(3) 142-155, 2011
TitleAttitude Transfer Model in Fashion Co-marketing Alliance: Controlling Product Tangibility/Intangibility
Soo Kyoung Ahn DOI: AbstractBy developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands. Key WordsFashion Co-marketing alliance, Information Integration Theory, Attitude transfer, Product tangibility |
Sociocultural Attitudes toward Appearance and Cosmetic Consumption: The Comparison between Chinese and Thai MalesSeung Hee Lee , Poraksa Sirin , Xie Yang 15(3) 156-165, 2011
TitleSociocultural Attitudes toward Appearance and Cosmetic Consumption: The Comparison between Chinese and Thai Males
Seung Hee Lee , Poraksa Sirin , Xie Yang DOI: AbstractThe purpose of this study was to examine the influence of major variables and their relationship with the males` appearance consciousness that affect the men`s cosmetic consumption. Also, the study also intended to verify the differences of men`s cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested. Key Wordssociocultural attitude, appearance, cosmetic consumption, cultural comparison study |
