The Influence of Sociocultural Attitude toward Appearance and Narcissism on Body StressEun Hee Park , Sang Joo Lee 18(6) 1-18, 2014
TitleThe Influence of Sociocultural Attitude toward Appearance and Narcissism on Body Stress
Eun Hee Park , Sang Joo Lee DOI: AbstractThe purpose of this study is to examine the influence of sociocultural attitudes toward appearance and narcissism on body stress. Questionnaires are being administered to 206 women in their 20``s-50``s living in Deagu and Kyunbook province. The Frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, ANOVA, and Duncan-test are used for data analysis. Sociocultural attitudes toward appearance are categorized into media appearance internalization and social recognition of appearance. Narcissism factors are found to be leadership/privilege, ostentation, and superiority. Body stress is categorized into 4 factors: weight stress, skin aging stress, body dissatisfaction, and hair stress. Sociocultural attitudes toward appearance was related to the sub-variables of narcissism, and body stress. Media appearance internalization is the sun-variable of sociocultural attitudes toward appearance and has significant effects on weight stress, skin aging stress, and body dissatisfaction sub-variables for body stress. Ostentation, and superiority being the sub-variables of narcissism, have significant effects on weight stress, skin aging stress, body dissatisfaction, and hair stress, the sub-variables for body stress. Ages of women display distinctions between the sub-variables in sociocultural attitudes toward appearance such media appearance internalization, and in narcissism such leadership/privilege, ostentation, superiority, and body stress such weight stress, skin aging stress, body dissatisfaction, and hair stress. This result can be a necessary base line data for adult women’s appearance management by examining the influence of the attitude toward the appearance developed from the relationship with people around body stress. Key Wordsbody stress, narcissism, sociocultural attitude toward appearance |
The Effect on Korean Consumers` Brand Preference, Trust and Purchase Intention for Donation Amount Information of Luxury Fashion BrandsYun Jung Choi , Su Jin Yang , So Yeon Yoon 18(6) 19-37, 2014
TitleThe Effect on Korean Consumers` Brand Preference, Trust and Purchase Intention for Donation Amount Information of Luxury Fashion Brands
Yun Jung Choi , Su Jin Yang , So Yeon Yoon DOI: AbstractThis study attempts to explain the unique patterns in Korean consumer behavior regarding the luxury fashion brands’ donation activities by exploring the moderating effects of corporate ability (CA) and subjective norm (SN) on the relationship between donations and consumers’ brand preference, brand trust, and purchase intention. A total of 209 completed questionnaires, collected from online surveys, were analyzed using moderated multiple regression. The result shows that donation amount information positively influences consumers’ brand preference, brand trust and purchase intention toward luxury fashion brands. Next, CA strengthens the relationships between donation amount information and consumers’ brand trust and purchase intention. SN from the opposite gender compensates for the negative effect of negative donation amount information on consumers’ trust toward luxury fashion brands, whereas SN from the same gender does not influence those relationships. This study provides a deeper understanding of luxury fashion brands’ donations and consumer responses in South Korea-one of the important test markets for luxury fashion brands to expand their business to Asian countries. Key Wordscorporate ability, donation amount information, luxury fashion brands, subjective norm |
A Study on Comparing Evaluation of External Appearance between Real and 3D Simulation of Flared Skirt Focused on Flare Volume and LengthSu Joung Cha 18(6) 38-56, 2014
TitleA Study on Comparing Evaluation of External Appearance between Real and 3D Simulation of Flared Skirt Focused on Flare Volume and Length
Su Joung Cha DOI: AbstractThis study compared the flared skirts on 3D simulation and in real to show diverse forms in women’s clothing depending on the body’s gait and motion. By finding the problems, we suggested the possible methods for utilizing the 3D simulation in the clothing industry. First, the 3D simulation of flared skirts showed similar forms of appearance according to the flare length and volume. However, virtually formed drape shape was even in size and spacing, whereas it was not even in real. Second, according to the results of appearance test on the length and flare volume at 90 .and 180 ., both real and 3D simulation skirts were evaluated to have outstanding appearances regardless of the skirt length. However, as the flares volume increased, the skirts with longer length were evaluated to have superior appearances compared to the skirts of shorter length. Third, it showed higher resemblance between the real and virtual simulation, when the skirt had less flare and as the skirt length shortened. However, it showed greater difference between the real and virtual simulation when flare volume and length increased. The length and volume of the skirt and the physical properties of the material are predicted to be different between the real and virtual simulation. However, they usually are similar in forms, so it is believed possible to use for predicting the design’s silhouette or the feel when it is worn. This method can be applied on internet shopping malls, which can possibly reduce unnecessary time and expenses. Key Wordscomparison, external appearance, flared skirt, volume of flare, 3D simulation |
Makeup Design and the Application of 3D Facial Avatar Makeup SimulationKee Jung Barng 18(6) 57-66, 2014
TitleMakeup Design and the Application of 3D Facial Avatar Makeup Simulation
Kee Jung Barng DOI: AbstractThe purpose of this study is to design appropriate digital tools for the production of makeup designs. In this study, we used a three-dimensional facial avatar simulation program developed by the Electronics and Telecommunications Research. This study is based on the creation of three-dimensional CG digital art of facial avatar makeup, produced by using simulation technology. First, the actual application and the tools for digital-optimization and media features were created, leading to the research and cleanup. Second, the theoretical background was applied to the formative elements of oriental colors in the designing process. Makeup design elements include point, line, surface, color, and texture. In this study, effective makeup design was interpreted to be based on the representation of particular elements, notably the design principles of balance, proportion, rhythm, repetition, emphasis, contrast, harmony, and unity. In Asia, design is based on the visibility of red, blue, black, yellow, and white .the colors of the five elements.and the use of points, lines, and shapes. This study was recently under scrutiny in relations to digital simulation and various three-dimensional designs, in terms of how to take advantage of a wide range of applications, and how to apply the findings through media and the dissemination of basic research. This study applies the characteristics of the limited existing stereoscopic three-dimensional and digital simulation programs in order to take advantage of the empirical research, providing a basis to implement this research in a meaningful way. A follow-up study is needed to extend these findings and theoretical foundation through continuous observation and in-depth technical development and research. Key Wordsavatar face makeup, makeup simulation training program, makeup training program, 3D facial avatar avatar, 3D facial makeup design |
A Comparative Analysis on the Competitiveness of the Korean, Chinese and Japanese Fashion Industries: The Generalized Double Diamond Model ApproachMi Young Son 18(6) 67-85, 2014
TitleA Comparative Analysis on the Competitiveness of the Korean, Chinese and Japanese Fashion Industries: The Generalized Double Diamond Model Approach
Mi Young Son DOI: AbstractThis study compares and analyzes the fashion industry of Korea with that of China and Japan, the two countries geographically and culturally adjacent to Korea, by applying the generalized double diamond model to find useful measures to strengthen the global competitiveness of the Korean fashion industry. The fashion industries of Korea, China and Japan were first compared in terms of the four determinants of the double diamond model: thereafter, the double diamond model of Korea, China and Japan were compared. In this, study 31 sub-variables were extracted to measure the eight determinants and secondary data were collected from selected sources between January 2013 and May 2014. The results of comparing the domestic diamond models showed that: China is considerably better than Korea and Japan in terms of demand conditions, firm strategy, organization, and competition conditions while Japan is superior in terms of demand conditions and Korea shows better related and supporting industries conditions. When comparing and analyzing the international diamond models, Japan is superior in terms of factor conditions and China has better demand conditions, while Korea has failed to lead in any of the four determinants. When comparing and analyzing the comprehensive diamond model per country, China show superior demand conditions and firm strategy, organization, and competition conditions, Japan has better factor conditions, and Korea shows superior related and supporting industries conditions. Key WordsChina fashion industry, competitiveness of fashion industry, double diamond model, Japan fashion industry, Korean fashion industry |
A Study on Fashion Collections Colors in Korea, China, and Japan:Hyung Min Hong , Mi Suk Lee 18(6) 86-99, 2014
TitleA Study on Fashion Collections Colors in Korea, China, and Japan:
Hyung Min Hong , Mi Suk Lee DOI: AbstractThe purpose of this study is to analyze women apparel``s colors in the Seoul, Beijing, and Tokyo collections and examine the color characteristics of three collections through comparison with trend colors suggested by Carlin, a color forecasting group. A literature review and an empirical study were used for methodology. The literature review examined the status and characteristics of the three collections, a fashion color forecast, and F/W 2014-15 trend colors by Carlin based on previous researches and literature data on fashion color. The empirical study extracted and analyzed 2014-15 F/W women``s ready-to-wear collections in Seoul, Tokyo, and Beijing and compared the result with trend colors by Carlin. First, the colors of women``s apparel were analyzed in the Seoul, Beijing, and Tokyo collections. All three collections commonly used achromatic colors and the percentage of Bk, Gy, Wh, R, and B colors was high. All three collections used achromatic colors frequently for the main color and sub colors. For accent colors, while the application of achromatic colors was high in the Seoul collection, the application of chromatic colors was high in the Tokyo and Beijing collections. Second, women``s apparel colors in the Seoul, Beijing, and Tokyo collections were compared with trend colors suggested by Carlin. All three collections highly reflected Bk, Wh, and R (Carlin``s forecasting color of ``Splendor``) and B (forecasting color of ``Boreal``). However, the reflection of metallic colors suggested as a keyword of ``Brave New World`` and Pk color of ``Sensitive`` and ``Boreal`` were a bit low. Key WordsAsia fashion, color forecasting, fashion collections, trend color |
A Study on Expression Techniques of Nail Art : Focused on Nail Holic in 2012Jeong Mee Kim , Seung Eun Jeong 18(6) 100-115, 2014
TitleA Study on Expression Techniques of Nail Art : Focused on Nail Holic in 2012
Jeong Mee Kim , Seung Eun Jeong DOI: AbstractThis study examined the history of nail art in 20th century, defined characteristics of many techniques used on nails, and analyzed how those techniques have been utilized in recent nail art works. For the method of the study, books and previous studies on nail art were examined as primary sources, and newspaper articles on nail art were studied as references. Then, the case studies were conducted on photographs of nail art works published in Nail Holic in 2012. As a result of analyzing expression techniques of nail art featured on Nail Holic, there had been a total of 517 works created using a single technique. The reason why hand painting is used very frequently is because artists can draw unique images of their own to create various designs according to their tastes. Rhine stone is also very popular, because stones are easy to apply and various in their shapes and colors. There were a total of 555 works created using two or more techniques. The most important point to examine is that hand painting, rhine stone, and 3D art were most popular among all techniques. These works featured highly various effects and images by combining flat effect of hand painting with three-dimensional effects of rhine stone or 3D art. The tendency can also be found in the fact that there have been many works using techniques of flat effects such as decal or marbling combined with techniques of three-dimensional effects such as rhine stone or 3D art. Key Wordsdecal, hand painting, marbling, rhine stones, 3D art |
A Study on the Comparative Analysis of Slim Pants Patterns for Men in Their 20sKyoung Hee Kang , Hei Sun Choi , So Ra Kim 18(6) 116-136, 2014
TitleA Study on the Comparative Analysis of Slim Pants Patterns for Men in Their 20s
Kyoung Hee Kang , Hei Sun Choi , So Ra Kim DOI: AbstractThe purpose of this study was to select patterns for slim fit pants, for the following main research, to develop new pants patterns that are suitable and preferable for men in their 20s. We compared and analyzed the patterns of which are currently in the market. We compared 10 different slim pants pattern drafting and analyzed their differences. Then, we examined their appearances and functionalities thru a male model test fitting 10 different samples of the pants. The conclusions of the research results were as follows. We listed the patterns in the following order based on the numbers of items each pattern has, which are statistically considerable for the evaluation to the optimum satisfactory level among the total of 35 testing categories: J > B=I > F=H > A > C=G > D > E. In the functionality test of the pants, we found that it was too tight around the waist and abdomen area with Pattern D, where-as it was too loose around the waist with Pattern C:,-, yet, both of the patterns indicated that it is a good fit in over-all. Therefore, we chose Pattern E, D, C, and G as the existing pants patterns that could be used for further research and for educational purposes to develop a slim pants pattern for men in their 20s. Key Wordsdrafting method, men in their 20s, pants patterns, slim pants |
A Study on the Fashion Images according to the Role Types of the Chinese First LadiesMi Suk Lee , Wen Zhang 18(6) 137-156, 2014
TitleA Study on the Fashion Images according to the Role Types of the Chinese First Ladies
Mi Suk Lee , Wen Zhang DOI: AbstractThe purpose of this study is to analyze types of roles and fashion of the Chinese first ladies and provide basic data for fashion image-making of first ladies. As for the research methods, the concepts, role types, and fashion of the first ladies were considered by referring to the precedent studies and relevant literature. Then, the fashion images according to role types were analyzed by collecting the photos of Chinese first ladies from the period of the Republic of China until today. The results were as follows: First, when the roles of Chinese first ladies were categorized based on ceremonial, political, and policy roles, Zhuo Lin and Wang Yeping played a ceremonial role; Wang Guangmei, Liu Yongqing, and Peng Liyuan played a political role; and Soong Qingling, Soong Mayling, and Jiang Qing played a policy role while they were first ladies. While the first ladies of the Republic of China often wore classic Chinese styles like traditional qipao as well as western clothes which contained a western influence, the first ladies of the People’s Republic of China wore more colorful clothes and more accessories in the later period, and also often wore clothes that combined traditional and western elements. Second, first ladies who played a ceremonial role showed mannish and classic images; those who played a political role showed elegant, classic, and diverse images according to T.P.O; and those who played a policy role showed feminine, modern, and mannish images. Fashion images of the first ladies varied according to the level of political involvement, the sociocultural background of China at that time, and their personality and preference. Key Wordsfashion image, fashion style, first lady, role type |
Effects of Fashion Company`s Marketing Activities Using Micro-blogging Services on Chinese Consumer’s Attitude toward Company and Purchase IntentionLiang Zhao , Mi Young Lee 18(6) 157-173, 2014
TitleEffects of Fashion Company`s Marketing Activities Using Micro-blogging Services on Chinese Consumer’s Attitude toward Company and Purchase Intention
Liang Zhao , Mi Young Lee DOI: AbstractThe purpose of this research is to investigate the effects of fashion companies’ micro-blogging marketing activities on Chinese consumer attitudes and purchasing intentions. In this research, the technology acceptance model (TAM) was used as the research framework, and innovativeness, self-efficacy, and perceived enjoyment variables were included in the model. Through an online survey, 195 respondents participated in this study. The results were as follows: fashion innovation and self-efficacy have a significant positive effect on perceived usefulness, as well as ease of use. These two factors have a significant positive effect on perceived enjoyment. Furthermore, and most significantly, this perceived enjoyment has a significant effect on the consumer’s attitude toward the company, and intention to purchase the fashion company’s products. Key WordsChina, fashion, micro-blog, technology acceptance model |
The Optimization on Safety Color of Work Clothing Based on Functional Color-arrangement Planning and Field TestHye Won Park 18(6) 174-187, 2014
TitleThe Optimization on Safety Color of Work Clothing Based on Functional Color-arrangement Planning and Field Test
Hye Won Park DOI: AbstractThis study intended to propose a guideline designed to secure safety by developing a functional color design for the color of the ordinary working clothes worn in the actual industrial settings of the machine industry in national industrial complexes in Korea. For this, a total of 6 sets of actual working clothes were produced for test, using 2-color arrangements with blue, of varying brightness and chroma for top and bottom, in relation to the visibility proven in preceding studies and evaluated in the machine industry. Blue was suggested the best proper color for machine industry by previous studies. For the material of working clothes, a total of 111 swatches were collected from the Dongdaemoon Fabric Market, and they were analyzed for color values. A total of 6 materials were used to produce working clothes for testing, which represented high brightness, medium brightness, low brightness, high chroma, medium chroma, and low chroma . Clothes were tried at the industrial settings for machine industry in a national industrial complex located in Gyeongsangnam-do and the expert satisfaction evaluation was performed based on items related with safety. As a result, higher satisfaction was shown when the brightness difference of top and bottom clothes was greater, and for chroma, relatively higher satisfaction appeared when the chroma of both top and bottom clothes was high. To secure satisfaction for both brightness and chroma, it is possible to deduce that the 2-color arrangement using the strong tone with high brightness and high chroma and the dark tone with somewhat low brightness and high chroma would be effective. Top and bottom clothes in the same color with high chroma had high visibility but had somewhat low evaluation for harmonious arrangements. This indicated that the arrangement of vivid colors for top-bottom clothes is inappropriate. Key Wordscolor arrangement for safety, safety clothes, work clothes |
Influence of Moral View and Other Variables on Purchase Intentions Concerning Fashion CounterfeitsSea Hee Lee , K P Johnson Kim 18(6) 188-207, 2014
TitleInfluence of Moral View and Other Variables on Purchase Intentions Concerning Fashion Counterfeits
Sea Hee Lee , K P Johnson Kim DOI: AbstractThe purpose of this research was to examine the extent of deontological (values) and teleological evaluation (considering consequences) used in arriving at an ethical judgment concerning intention to purchase a fashion counterfeit. In addition, the effect of psychographic (attitudes toward counterfeiting, risk taking, self-image, value consciousness,public self-consciousness, and materialism) and product attributes (perceived fashion content, physical appearance, and image) on intention to purchase a counterfeit product were investigated. Two alternatives and possible consequences as well as the scenario were given to the participants. The first alternative is persuading a friend not to buy a counterfeit and the second alternative is purchasing a counterfeit product with a friend. Participants (n = 245) were undergraduate volunteers enrolled in courses at a Midwestern university. Data were analyzed using confirmatory factory analysis and structural equation modeling. The proposed structural models fit the data adequately in both alternatives, and all paths were significant. Participants followed the decision making steps outlined by Hunt and Vitell (1986) in both alternatives. Personal characteristics exerted no influence on behavioral intentions concerning counterfeits. Two product-related characteristics (i.e., physical appearance of a counterfeit and projected image of a counterfeit) had direct effects on the behavioral intentions. The conclusions of this research are helpful in improving our understanding of variables that influence consumers’ purchasing counterfeit luxury products. Key Wordscounterfeits, ethical decision making, Hunt-Vitell ethical decision making theory |
The Difference of Perception of High School Girl Image according to Hair Style and Perceiver`s GenerationYoung Ok Kim , Eun Sil Lee 18(6) 208-221, 2014
TitleThe Difference of Perception of High School Girl Image according to Hair Style and Perceiver`s Generation
Young Ok Kim , Eun Sil Lee DOI: AbstractThe purpose of this study was to investigate the effects of the hair style, and perceiver’s generation on the perception of a high schoolgirl``s image. A quasi-experimental method by questionnaire was used. The subjects were 253 high schoolgirls and their mothers living in Jinju. The data were analyzed by using frequency, factor analysis, Cronbach’s alpha-reliability coefficient, three-way ANOVA, and Duncan’s multiple ranges test. The high schoolgirl’s image was derived in five dimensions by factor analysis: schoolgirl look, prettiness, individuality, activeness, and cuteness. In the image based on the hair length, it was assessed that the short cut and the bobbed hair styles looked more like school girls. And the short cut and long hair styles were considered as showing individuality. On the other hand, the bobbed hair style was assessed as cuter than styles of other lengths. For the bangs, the short bangs were found to more school-girl look and cuter than the long bangs. The mother group, whose ages were older than that of the other group, evaluated that the stimulative pictures had more school-girl look, individuality, prettiness, activeness and cuteness, compared to how the school girl group evaluated. It was shown that the generation gap produced different opinions about the stimulative pictures. Therefore hair style, bangs style, and difference in generations were found to be the variables affecting perception of high school girl image. Key Wordshair style, image perception, perceiver`s generation |
