Funology Characteristics of High Concept in Contemporary Fashion 현대 패션에 나타난 하이컨셉(high concept)의 퍼놀로지(funology)특성
유차향 Chahyang Lew , 서승희 Seunghee Suh
21(2) 1-15, 2017
Title
Funology Characteristics of High Concept in Contemporary Fashion 현대 패션에 나타난 하이컨셉(high concept)의 퍼놀로지(funology)특성
유차향 Chahyang Lew , 서승희 Seunghee Suh
DOI:
Abstract
This study aims to identify the special features of high-concept funology observed in fashion products and expressional media by exploring funology in an era of high-concept, the emotional paradigm of the 21st century. High-concept funology in today`s fashion can be explained as follows: First, `virtual reality`, which is often seen in fashion shows and fashion commercials, enhances consumer participation and involvement with blurred boundaries between the real world and the virtual world. With the expansion of various forms of real-time communication with consumers, positive images of the brand are being projected to the consumers. Second, `form transformability`, which is often found in fashion products, promotes customers` purchase desire as they are able to present themselves in a more versatile way in the fashion product that is changeable in various designs. Third, `integration of different fields`, which is easily found in various fashion goods, engages consumers in a mutual interaction under an entertaining setting with the product that is made to satisfy their needs attuned to their digital lifestyle. Fourth, `interactive responsiveness`, which is mainly recognized in fashion stores and commercials, is characterized by its interactive playfulness that encourages consumer participation through entertainment contents and promotes brand intimacy, eventually adding more value to its name.
The Relationships between Body Image, Hedonic Shopping Orientation and the Use of Information Sources in Purchasing Skinny Jeans 신체이미지와 쾌락적 쇼핑성향 및 스키니 진 구매 시 정보원 활용의 관계 연구
양혜인 Hye-in Yang , 김한나 Hanna Kim
21(2) 16-29, 2017
Title
The Relationships between Body Image, Hedonic Shopping Orientation and the Use of Information Sources in Purchasing Skinny Jeans 신체이미지와 쾌락적 쇼핑성향 및 스키니 진 구매 시 정보원 활용의 관계 연구
양혜인 Hye-in Yang , 김한나 Hanna Kim
DOI:
Abstract
This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.
Key Words
body image, hedonic shopping orientation, fashion information source, 신체이미지, 쾌락적 쇼핑성향, 패션정보원
The Effects of Perceived Relational Benefits on Repurchase Intention and Word of Mouth Intention in the Social Commerce Marketplace: Mediating Effect of Satisfaction and Difference in Market Mavenism 소셜커머스 시장에서 지각된 관계혜택이 재구매의도와 구전의도에 미치는 영향: 만족의 매개효과 및 시장 전문성의 차이
성희원 Heewon Sung , 김은영 Eun Young Kim
21(2) 30-44, 2017
Title
The Effects of Perceived Relational Benefits on Repurchase Intention and Word of Mouth Intention in the Social Commerce Marketplace: Mediating Effect of Satisfaction and Difference in Market Mavenism 소셜커머스 시장에서 지각된 관계혜택이 재구매의도와 구전의도에 미치는 영향: 만족의 매개효과 및 시장 전문성의 차이
성희원 Heewon Sung , 김은영 Eun Young Kim
DOI:
Abstract
The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.
Key Words
social commerce, relational benefits, repurchase intention, word of mouth intention, market mavenism, 소셜커머스, 관계혜택, 재구매의도, 구전의도, 시장 전문성
The Type of Format and Content Expression of Fashion Film 패션필름의 형식과 내용표현의 유형
장예완 Yewan Mariel Chang , 서승희 Seunghee Suh
21(2) 45-60, 2017
Title
The Type of Format and Content Expression of Fashion Film 패션필름의 형식과 내용표현의 유형
장예완 Yewan Mariel Chang , 서승희 Seunghee Suh
DOI:
Abstract
This study analyzed the type of format and content expression of fashion films, from the perspective of promotion and advertisement. For the analysis, a reference research and case study were employed. Our results showed that the format type of fashion films are categorized as movie type; films that convey a story through lines and provide an interesting element as well as artistic value;, video clip films which consist of intriguing sections in a short-length film;, animation type; films that deliver a message through the virtualized world and a created character;, and music video fashion films that use the musical technique to convey how the story of fashion film is structured. The type of content expression of fashion films are divided into direct expression, which exposes the collection of clothes and accessories directly in fashion films;, metaphorical type; which visually delivers the brand image and product;, and the documentary type; that delivers the brand story and historical facts related to the brand. The study on the analysis of fashion films through type of format and content expression shows how fashion brands effectively and strongly promote their products, enhance their brand values, and increase an interest among the customers.
Key Words
brand promotion, content expression style, fashion film, format type of fashion film, 브랜드 홍보, 내용표현유형, 패션필름, 패션필름형식
Breast Type Classification of Breast Augmented Patients Using Photogrammetric Ratio Measurements(PRM) 유방확대 수술환자 사진의 비율 측정치를 이용한 유방유형 분류
이경화 Kyong-hwa Yi , 손부현 Boo-hyun Sohn
21(2) 61-77, 2017
Title
Breast Type Classification of Breast Augmented Patients Using Photogrammetric Ratio Measurements(PRM) 유방확대 수술환자 사진의 비율 측정치를 이용한 유방유형 분류
이경화 Kyong-hwa Yi , 손부현 Boo-hyun Sohn
DOI:
Abstract
Although three-dimensional measurement systems for the human body have been studied, there is still an error between the measurements by the two-dimensional measurement method and the three-dimensional scanning method. Especially, in the case of the breast, the outline is not clear. The breast is made up of subcutaneous fat and mammary gland tissue, and it is easy to deform, making it difficult to grasp the exact shape. It is also more difficult to measure photogrammetry or three-dimensional measurement because it is difficult to obtain subjects because of the shame they are reluctant to expose. In this study, the angle and length of the line connecting the measurement points of the breast detail measurement items were compared with the unchanged measurement items such as breast width and center front length using the frontal and lateral photographs taken before and after breast enlargement surgery. The results of the study are as follows. The types of breast before and after surgery were classified into two groups and showed high accuracy rate. Therefore, it was possible to classify the breast type using the frontal and lateral views of the breast, and it was found that The PRM method can distinguish the characteristics of the breast type. Therefore, it can be useful for classifying and discriminating breast types.
Key Words
photogrammetric ratio, measurement, breast, breast shape, breast augmentation, 사진비율측정, 유방, 유방유형, 유방확대
A Development of Brassiere Prototype for Attaching the Measuring Module of ECG and Body Movement while Sleeping 심전도 및 수면시 체동 측정 모듈 장착을 위한 브래지어 프로토타입 개발
권수애 Soo Ae Kweon , 손부현 Boo-hyun Sohn
21(2) 78-90, 2017
Title
A Development of Brassiere Prototype for Attaching the Measuring Module of ECG and Body Movement while Sleeping 심전도 및 수면시 체동 측정 모듈 장착을 위한 브래지어 프로토타입 개발
권수애 Soo Ae Kweon , 손부현 Boo-hyun Sohn
DOI:
Abstract
In this study, brassiere prototype was developed for attaching the measuring module of ECG measurement and body movement while sleeping. For ECG measurement, textile electrodes was made of stretch fabric containing polyurethane in consideration of elasticity of brassiere band. It was used as a conductive yarn by silver coating on the warp. The textile electrodes was woven with twisted twill to increase the density of conductive yarns. The pressure of the brassiere band was enough to sensing stably the ECG, and the elastic band of the brassiere was designed to be wider than 3cm to install the textile electrodes inside, so that textile electrodes was close fitting to the skin at a constant pressure without lifting. The textile electrodes coated with silicon on rear was attached to brassiere elastic band, and the module was installed with a snap connector to textile electrodes of brassiere band. The module was suitable to monitering ECG measurement of a typical R peak, pulse rate and body movement while sleeping without interfering.
Key Words
Module for measurable electrocardiogram, Body movement. Brassiere prototype, Ubiquitous Health, 심전도 측정용 모듈, 체동, 브래지어 프로토타입, 유비쿼터스 헬스
The Buying Selection Criteria and Wearing Satisfaction Related with Socks 양말 구매 시 선택기준과 착용 만족도
박영희 Younghee Park
21(2) 91-104, 2017
Title
The Buying Selection Criteria and Wearing Satisfaction Related with Socks 양말 구매 시 선택기준과 착용 만족도
박영희 Younghee Park
DOI:
Abstract
This study analyzed the difference of selection criteria when buying socks and wearing satisfaction related to socks according to demographic characteristics and fashion interest degree for the adults in their from 20s to 40s. Factor analysis, t-test, ANOVA, and Duncan multiple range test were used for data analysis. The result of factor analysis for selection criteria when buying socks showed that the drawn factors were design and coordination, hygiene and wearing comfort and practicality. The difference analysis results about selection criteria when buying socks showed that design and coordination, hygiene and wearing comfort, and practicality were significantly different according to gender, age, and occupation, and that design and coordination and practicality were significantly different according to marital status. The result of difference analysis for selection criteria when buying socks according to fashion interest degree showed that design, coordination, hygiene, wearing comfort and practicality were significantly different. The result of factor analysis for wearing satisfaction of socks showed that the drawn factors were wearing comfort, hygiene, durability, and design. The difference analysis results about wearing satisfaction of socks showed that design was significantly different according to gender and marital status, wearing comfort and design significantly different according to age, wearing comfort, hygiene, and design were significantly different according to occupation. According to fashion interest degree, wearing comfort and design showed the significant difference.
A Study on the Cold Pad Batch Dyeing of a String Wallcovering with Reactive Dyestuff 반응성염료를 이용한 스트링벽지 패딩염색에 관한 연구
이준한 Joonhan Lee , 강영웅 Youngwoong Kang , 김선미 Sunmee Kim
21(2) 105-112, 2017
Title
A Study on the Cold Pad Batch Dyeing of a String Wallcovering with Reactive Dyestuff 반응성염료를 이용한 스트링벽지 패딩염색에 관한 연구
이준한 Joonhan Lee , 강영웅 Youngwoong Kang , 김선미 Sunmee Kim
DOI:
Abstract
A string wallcovering is a kind of textile wallcovering which is made of cellulose fiber yarn laminated on base paper. Compared with normal paper or PVC wallpaper, a string wallcovering is preferred continually in the interior design market, as it is not only environmentally friendly but it also has less cost on mass production without the weaving process and has a natural visual effect, excellent functionality such as thermo keeping, permeability, sound absorption. However, in the dyeing process, it is not appropriate to use plenty of energy such as water, electricity, steam or chemicals considering the environmental trend and the government policy plenty of energy such as water, electricity, steam or chemicals. Currently, a string wallcovering is made of raw white yarn and padding with direct dye or pigment which includes toxic elements, especially the use of direct dye is restricted in a part of the developed country due to inclusion of azo. In this study, we researched dyeing based on cold pad batch dyeing of a string wallcovering with reactive dyestuff. The peel strength and bending depth test confirmed that the optimum adhesive type and spread amount improved the water resistance of the string wallcovering. Also, pad batch dyeing with optimum reactive dyestuff enhanced the color fastness to light and rubbing in dry and wet conditions. Additionally, for improvement of color fastness to rubbing in a wet condition, the additional treatment finishing without soaping process which is used water. The results of this study can be used as basic data for environmentally friendly and energy saving of the textile wallcovering.
Key Words
string wallcovering, cold pad batch dyeing, reactive dyestuff, color fastness, textile wallcovering, 스트링벽지, 상온염색, 반응성 염료, 견뢰도, 섬유 벽지
