A Study on Characteristics of Storytelling by Fashion Film Categorization 패션 필름 유형에 따른 스토리텔링 특징 연구
김지예 Jiye Kim , 서승희 Seunhee Suh
21(4) 1-20, 2017
Title
A Study on Characteristics of Storytelling by Fashion Film Categorization 패션 필름 유형에 따른 스토리텔링 특징 연구
김지예 Jiye Kim , 서승희 Seunhee Suh
DOI:
Abstract
Fashion film has become a significant communication medium in the 21st century. Fashion film, that tells unique quality stories, is a means of communicating brand value emotionally. To examine characteristics of storytelling according to types of fashion film, this study categorizes fashion film and investigates storytelling elements in terms of content, form, and communication. For methodology, a literature review was conducted to examine the concept of storytelling and types of fashion film storytelling. Empirical research was conducted on 32 fashion films from 2007 to recent years of 2017. Results are as follow. First, theatrical fashion film, based on linear narrative structure and closed-ending, is characterized content-based storytelling. Second, avant-garde fashion film, based on unconventional and experimental cinematic techniques, is characterized form-based storytelling. Finally, documentary fashion film that minimizes distortion and reproduces reality of designers` originality, refers to interactive communication-based storytelling which using digital technologies.
Key Words
fashion film, fashion film storytelling, theatrical fashion film, avant-garde fashion film, documentary fashion film, 패션 필름, 패션 필름 스토리텔링, 극적 패션 필름, 아방가르드 패션 필름, 다큐멘터리 패션 필름
Type Analysis of Middle-age Women Wearing Girdles 중년 여성의 거들착용에 대한 유형분석
차수정 Su Joung Cha
21(4) 21-33, 2017
Title
Type Analysis of Middle-age Women Wearing Girdles 중년 여성의 거들착용에 대한 유형분석
차수정 Su Joung Cha
DOI:
Abstract
This study analyzed the attitude and effect of middle-age women on wearing girdles. Through this examination, we investigated types of girdles worn by middle-age women and compared and analyzed characteristics among types. By identifying middle-age women`s need to wear girdles, this study enables effective development of girdles for middle-age women. Middle-age women`s types of wearing girdles were analyzed according to three types of women wearing girdles: hate type, wearing preference type and inconvenience acceptance type. The hate type woman is frustrated with wearing a girdle because it impedes blood circulation, digestion, and causes fatigue. The wearing preference type woman wears a girdle to feel psychological satisfaction and self-confidence and thinks that wearing a girdle pushes the abdomen and supports the hip (hip-up effect). Women strongly agreed that body shape is made beautiful and the silhouette of the lower body is made beautiful by wearing a girdle. The inconvenience acceptance type of woman thinks it is inconvenient to wear a girdle, but nevertheless is satisfied with wearing a girdle. Based on findings of this study, development of girdles considering body shapes of middle-age women, development of soft materials and improvements facilitating dressing methods are needed.
A Comparative Study on Visual Expression Between Domestic-Overseas Brands of Paperweave Wallcovering 국내외 지사벽지 브랜드의 시각적 표현 비교연구
이준한 Joonhan Lee , 김선미 Sun Mee Kim
21(4) 34-43, 2017
Title
A Comparative Study on Visual Expression Between Domestic-Overseas Brands of Paperweave Wallcovering 국내외 지사벽지 브랜드의 시각적 표현 비교연구
이준한 Joonhan Lee , 김선미 Sun Mee Kim
DOI:
Abstract
Paperweave wallcoveing is necessary to develop new designs based on the analysis of global trend and reflection of Korean traditional image to improve commercial value in the worldwide market. The purpose of this study was to understand design trend and share valuable data by product analyzing of major paperweave wallcovering brands - Yeomyung (Korea), Phillip Jeffries (USA) and Omexco (Belgium). In the dominant color, the largest proportion is YR. Analysis of each brand color, Omexco is using the widest range of colors, the colors of each brand uses an exclusive of its own brand compared to other brands are Green (Yeomyung), Blue (Phillip Jeffries), Red (Omexco). The number of colors, Yeomyung and Philip Jeffries have a high ratio of bi-color, Omexco is revealing various color expression methods such as 55% solid color, two or three multi-color are each half of the balance. Analysis of weaving, Yeomyung has a high ratio of balanced plain, at number of mixture, Yeomyung and Phillip Jeffries are using mostly paper-yarn but Omexco is using multi-mixture materials in some part of theirs. Regarding analysis of finishing, all three brands are mostly selling unfinished paperweave wallcovering but some solid coated are appearing at Yeomyung and Omexco. Yeomyung has more foil transfer compared with the other brands, Phillip Jeffries has some digital printed products.
The Study on the Image of the Korean Beauty and the Rewards to Be Gained by Trying to Be a Beauty 현대 한국미인 이미지와 미를 가꾸면서 얻게 되는 보상에 대한 연구
안현경 Hyeon-kyeong An
21(4) 44-60, 2017
Title
The Study on the Image of the Korean Beauty and the Rewards to Be Gained by Trying to Be a Beauty 현대 한국미인 이미지와 미를 가꾸면서 얻게 되는 보상에 대한 연구
안현경 Hyeon-kyeong An
DOI:
Abstract
This study is to understand the image of the Korean beauty and rewards to be gained by trying to be a beautiful person and to study differences according to demographic characteristics. It was studied with the purpose of industrializing beauty image and selling it to foreign countries. The survey questionnaire was distributed to Seoul and Kyeongkido. Respondents totaled 301. Collected data were analyzed with frequency analysis, factor analysis, X2-test, and regression. Results are ; ① The external image of Korean beauty emphasizes round face, white skin, big eyes, double eyelids, round head shape, early twenties, tall, low body weight, thin waist, long neck, long legs, and thin fingers. ② The inner image of the Korean beauty emphasizes mature personality, social economic ability, but not housework, and cultural artistic ability. ③ Rewards gained by trying to be a beauty are psychological, actual, and social ones. ④ External face and body image of the beauty are different by demographic characteristics (sex, age, marital status, final education, monthly average income, religion). ⑤ The inner image of the beauty is different by age, final education, and monthly average income. ⑥ Rewards gained by trying to be a beauty are different by sex, age, final education, and monthly average income.
Key Words
the beauty image, rewards, K-beauty, beauty industry, the aspect of the beauty, 미인이미지, 보상, K-뷰티, 미용산업, 미인관
Study on Consumer Cognition and Clothing behavior of Climate Change 기후변화에 대한 소비자의 인식과 복식행동 연구
손미영 Mi Young Son
21(4) 61-72, 2017
Title
Study on Consumer Cognition and Clothing behavior of Climate Change 기후변화에 대한 소비자의 인식과 복식행동 연구
손미영 Mi Young Son
DOI:
Abstract
The purpose of this study was to analyze the impact of climate change cognition on clothing behavior of fashion consumers to understand the impact of climate change on the fashion system. An online survey was conducted of 385 people in their 20s-50s working in the fashion industry as well as general consumers. Data collected from surveys were analyzed by factor analysis and t-test. Results are as follow: First, climate change cognition consists of four sub-dimensions, which are `knowledge of climate change` and `recognition of climate change in Korea`. Second, clothing behavior related with climate change consists of six sub-dimensions, which are `environmentally-friendly fashion purchases`, `new clothes-wearing style affected by climate change`, `ethical fashion consumption`, `pursuit of functional fashion`, `pursuit of seasonless fashion`, and `clothes-wearing in response to climate change.` Last, the group with higher cognition of climate change than the group with lesser cognition had significantly higher degree of trying new styles created because of climate change, making ethical fashion purchases, pursuing functional fashion, and wearing clothes in response to climate change
The Influence of New Seniors` Lifestyle and Apparel Purchase Criteria on Design Preference of Outdoor Apparel Products 뉴시니어 라이프스타일과 의복구매기준이 아웃도어 의류제품 디자인 선호도에 미치는 영향
지경하 Kyoungha Ji , 김한나 Hanna Kim
21(4) 73-89, 2017
Title
The Influence of New Seniors` Lifestyle and Apparel Purchase Criteria on Design Preference of Outdoor Apparel Products 뉴시니어 라이프스타일과 의복구매기준이 아웃도어 의류제품 디자인 선호도에 미치는 영향
지경하 Kyoungha Ji , 김한나 Hanna Kim
DOI:
Abstract
This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors` lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors` lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels` unified design.
Key Words
new senior, lifestyle, outdoor apparel product, design preference, purchase criteria, 뉴시니어, 라이프스타일, 아웃도어 의류제품, 디자인 선호도, 구매기준
A Study on Creative Fashion Design by Visualization of Knowledge -Focusing on Gucci Collection by ATTA Evaluation Items- 지식의 시각화에 의한 창의적 패션디자인 연구 -ATTA 평가항목에 의한 구찌컬렉션을 중심으로-
김민지 Minji Kim
21(4) 90-104, 2017
Title
A Study on Creative Fashion Design by Visualization of Knowledge -Focusing on Gucci Collection by ATTA Evaluation Items- 지식의 시각화에 의한 창의적 패션디자인 연구 -ATTA 평가항목에 의한 구찌컬렉션을 중심으로-
김민지 Minji Kim
DOI:
Abstract
In a rapidly changing fashion design world, creative ideas are always required. Knowledge has been created as an art, exhibiting a new imagination that surpasses reality, while being visualized from the past. The purpose of this study is to derive types of visualization of knowledge for continuous creation of fashion design. The study consists of literature and empirical studies. ATTA, a creativity evaluation method made by Torrance applied for analyzing of Gucci fashion design collections from 2016-2017. Creativity of the Gucci collection by ATTA evaluation items are that first, a vivid idea was revealed through collection history, myths and animal and plants, second, conceptual incongruity is in the composition of the garment, third, provocative questions are the symbolism of the meaning of the text, fourth, different perspectives derive a new formative beauty through the synthesis of twisted elements, fifth, abstraction is a symbolic expression of animals and plants, sixth, synthesis is a mixture of various materials and techniques by plural inspiration, seventh, context, it is developed as a design accompanied by stories of history and myth and eighth, fantasy is fictitious animals and animals and detail. In addition, formativeness of fashion design by visualization of this knowledge was extracted with contamination, symbolism, enjoyment and fabrication. Visualization of the knowledge is expected to be used as a strategy to attract ongoing ideas for creative fashion designs.
Key Words
visualization of knowledge , TTCT, ATTA, GUCCI , creative fashion design, 지식의 시각화, 토렌스 창의성검사, ATTA 검사, 구찌, 창의적 패션디자인
Evaluation of Pressure Distribution, Muscle Activity, and Subjective Comfort according to the Baby Carrier Type 아기 띠 종류에 따른 압력분포와 근활성도, 주관적 착용감 평가
이희란 Heeran Lee , 홍경화 Kyung Hwa Hong
21(4) 105-115, 2017
Title
Evaluation of Pressure Distribution, Muscle Activity, and Subjective Comfort according to the Baby Carrier Type 아기 띠 종류에 따른 압력분포와 근활성도, 주관적 착용감 평가
이희란 Heeran Lee , 홍경화 Kyung Hwa Hong
DOI:
Abstract
Continuous lifting and carrying of babies constitutes a serious physical burden, leading to issues such as muscle fatigue and pain in child-care workers. However, there is a lack of research on the pressure and subjective comfort of baby carriers that are commercially available in the market. Therefore, this study was intended to determine the most comfortable and least burdensome type of baby carrier. This was done by analyzing muscle activity and pressure when subjects carried babies using three types of baby carriers. The types of baby carriers evaluated included a `baby carrier of thin shoulder straps without back support band (X-type)`, a `baby carrier with a back-support band and without a hip sheet (H-type)`, and a `baby carrier with back support band and hip support (H-hip type). The subjective comfort of subjects wearing each type of baby carrier was investigated and compared to the objectively measured data. As a result, the X-type baby carrier showed the heaviest pressure on the shoulders and the subjective comfort was found to not be good. On the waist region, the H-type and H-hip type baby carriers showed significantly less muscle activation than the X-type baby carrier. However, subjects showed a stronger preference for the X-type baby carrier on the waist region, despite greater muscle activation. This appears to be because although the back-support band disperses the weight and thus improves physiological comfort; the wearers feel cramped and thus, lower their psychological comfort.
Segmental Hard Shell Design of Knee Protector for Children Using 3D Printing 3차원 프린팅을 이용한 어린이용 무릎보호대의 분절형 하드쉘 설계
이효정 Hyojeong Lee , 이예진 Yejin Lee
21(4) 116-126, 2017
Title
Segmental Hard Shell Design of Knee Protector for Children Using 3D Printing 3차원 프린팅을 이용한 어린이용 무릎보호대의 분절형 하드쉘 설계
이효정 Hyojeong Lee , 이예진 Yejin Lee
DOI:
Abstract
This study applied a segmented hard shell design on knee protectors for children with the objective of increasing mobility. The prototype of the hard shell that does not correspond to movement of the body among components of the knee protector was developed. Surface modeling was conducted based on 3D knee data to enhance comfort through optimized fit on the knee joint where the hard shell would be worn. For this, previous studies on changes in skin near the knee joint during knee flexion were reviewed to establish basic segmental lines. The basic design included six segments, and the number of segments was used as the design variable by increasing or decreasing it to 0, 3, 6, 9, and 14 segments. A prototype was produced from 3D printing with TPU material, worn for wearing assessment. Results revealed fewer numbers of segments resulting in less fit with the body, while actual appearance was stable. Meanwhile, the number of proper segments improved better fit with the body during movement. The wearing assessment revealed the amount of gap reflects change in skin length depending on movement. Assessment results demonstrated basic segment design, S6 with 6 segments, had the best design and most optimized fit. Findings in this study can provide key data for designing knee protection products for children.
Key Words
knee protector, segmental hard shell, 3D printing, 3D modeling, optimized fit, 무릎보호대, 분절형 하드쉘, 3D 프린팅, 3D 모델링, 인체적합성
A Study on the Characteristics of Design Utilizing a Visual Tactility -Focused on the Hair Design- 시각적 촉감을 활용한 디자인의 특성 연구 -헤어 디자인을 중심으로-
오강수 Gang Su Oh , 김경인 Kyoungin Kim
21(4) 127-143, 2017
Title
A Study on the Characteristics of Design Utilizing a Visual Tactility -Focused on the Hair Design- 시각적 촉감을 활용한 디자인의 특성 연구 -헤어 디자인을 중심으로-
오강수 Gang Su Oh , 김경인 Kyoungin Kim
DOI:
Abstract
In this study, we examine a variety of influences in the field of design and analysis about the value of visual tactile design. In hair design, through study on visual tactility, creative design inspiration in the field of hair design enables development of quality research. Research methods use Internet publications such as local and foreign data, analysis, and related research and book forms, such as network searches. library goes for consideration by a literature search. Contents of this study used review of the case and by visual tactility design, for this study, expressive characteristics by color, texture and form of hair design, from 2014-2017 trend shown in the last three years the expressions of visual tactility being used through the analysis of design by date of the case. Result of this study is, visual tactile design appearing in the areas of hair design, that are not of the rules that are active, abstract form, texture, described as a visual feel the promotion of effective, and light and high brightness is sweet tactile impression, high saturation was cold, dark color was hard and heavy, red system is warm and the blue system is cold sense. In general, design trend in hair for three years from 2014-2017, visual tactility in 2014 is a high saturation and unstructured also soft and bright colors. 2015 is on the overall shape, color, texture, hybrid design configuration is more. As of 2016, 2017 is curved and straight texture, appearance of the hybrid mix to maximize the visual tactility.
A Study on the Subjective Evaluation and Physical Properties of Natural/Artificial Rabbit Hairs 천연/인조 토끼털의 주관적 평가 및 물리적 성질에 관한 연구
이선아 Seon Ah Lee , 김종준 Jongjun Kim
21(4) 144-158, 2017
Title
A Study on the Subjective Evaluation and Physical Properties of Natural/Artificial Rabbit Hairs 천연/인조 토끼털의 주관적 평가 및 물리적 성질에 관한 연구
이선아 Seon Ah Lee , 김종준 Jongjun Kim
DOI:
Abstract
Fur garment has long been the conventional symbol for luxury, or conspicuous consumption. However, as fashion items began to diversify as part of overall fashion trend, fur items are now more about individual taste and style than just lavishness. Synthetic fur is especially emerging as a new promising fashion material, with a touch almost like natural fur at an affordable price. Along with the emergence of `Vegan Fashion` trend, synthetic fur is establishing itself as a popular fashion textile. This study is an attempt to investigate subjective evaluation and physical properties of natural and synthetic furs, whose results will further serve as basic data in developing synthetic fur materials. Sensory and emotional evaluations are carried out on natural and artificial furs. For analysis, factors such as weight, thickness, air permeability, gloss and compressibility were surveyed to observe how they influence the physical properties. According to the subjective evaluation, natural and artificial fur samples do not differ in conspicuous ways in appearance. Experiments on physical properties, specifically warm/cool touch experiment, show that natural fur has a slightly higher warm sensation than artificial fur. Luster analysis by using a microscope revealed that there are subtle qualitative differences between natural and artificial fur. During the subjective evaluation, subjects found it hard to state distinct quantitative differences in luster. A survey as a means of assessing qualitative differences in gloss seems to be necessary to complement the evaluation. Results from this study will potentially serve as resources for diversification of fashion product designs using synthetic fur.
