The Expression and Characteristics of Mexican Poncho Costume Appropriated In Modern Fashion -Focus on James O Young’s Cultural Appropriating Techniques-Liu Shuai , Kwon Mi Jeong 23(6) 1-15, 2019 DOI:10.12940/jfb.2019.23.6.1
TitleThe Expression and Characteristics of Mexican Poncho Costume Appropriated In Modern Fashion -Focus on James O Young’s Cultural Appropriating Techniques-
Liu Shuai , Kwon Mi Jeong DOI:10.12940/jfb.2019.23.6.1 AbstractAppropriation is of considerable significance in a cultural trend of thought, as one of the means of realizing the post-modernism period. With the increasing use of appropriation techniques in modern fashion, it is necessary to study the external performance and internal aesthetic value of appropriation in fashion. In the book of cultural appropriation, American scholar James o young divides into three categories of appropriation in culture, namely: object appropriation, content appropriation, and subject appropriation. Based on James O Young's three types of appropriation techniques summarized in the theory of the cultural appropriation, the purpose of this study is through the appropriation of the poncho of traditional Mexican clothing in modern fashion as an example; analyzing the external appropriation characteristics and internal aesthetic significance of different appropriation type. The results are as follows. First, designers take the Originality in modern fashion by expressing Mexican Poncho’s form, color, pattern, and material as it is through object appropriation technique. Second, through the Mexican folk poncho’s style, designers used these to show the similarity produced by content appropriation in modern fashion. Third, designers used the poncho’s design concept or poncho’s culture, blending the theme of the collection, adding different color, pattern or materials such as fur, lace, and wool, and presenting a new image different from folk costumes through creative subject appropriation technique. Key Wordsappropriation techniques, Mexican poncho costume, object appropriation, content appropriation, subject appropriation |
Relational Benefits and Visual Arts Outcomes via WeChat BusinessYu Hua Cui 23(6) 16-26, 2019 DOI:10.12940/jfb.2019.23.6.16
TitleRelational Benefits and Visual Arts Outcomes via WeChat Business
Yu Hua Cui DOI:10.12940/jfb.2019.23.6.16 AbstractThe purpose of this study was to understand the effect of WeChat relational benefits on customer satisfaction and purchase intention. Due to the rapid development in the technological field, the use of WeChat has expanded drastically in recent years. In visual arts industry, WeChat business occupies a significant proportion of emerging industries. The recruited participants that were recruited via an online survey website were 335 (www.sojump.com). SPSS 22.0 statistical system was used to analyze the descriptive statistics, reliability, and validity. This study conceptualizes the positive relationship among relational benefits, customer satisfaction, and purchase intention of visual arts products. The findings indicated that WeChat users’ relational benefits can be categorized into two distinct benefit types: confidence, and social benefits. The more relational benefits WeChat users perceived, the higher the level of satisfaction. In contrast, the positive influence of customer satisfaction on purchase intention is weaker in consumers with a higher level of perceived risk. The results of this study will help WeChat business to retain its customers, thus, gaining a long-term value for visual arts industry. Theoretical and managerial implication for WeChat business are provided. Key WordsWeChat, business, relational benefits, customer satisfaction, purchase intention, perceived risk |
3D Expression of Mosaic Wallcovering by Color Difference -Focused on the Warp Direction of String and Woven Mosaics-Joonhan Lee , Sun Mee Kim 23(6) 27-36, 2019 DOI:10.12940/jfb.2019.23.6.27
Title3D Expression of Mosaic Wallcovering by Color Difference -Focused on the Warp Direction of String and Woven Mosaics-
Joonhan Lee , Sun Mee Kim DOI:10.12940/jfb.2019.23.6.27 AbstractThis study aimed to analyze the color differences by warp direction of textile mosaics by focusing on two representative textile wallcovering types, woven and string. Mosaics made of string can be expressed as having three-dimensionality based on color differences resulting from the warp direction of the string. String wallcoverings, unlike woven or non-woven wallcoverings, only have vertically oriented warp lamination on the backing paper without weft, and therefore, the reflection and backing color can be expressed differently depending on the angle of the mosaic. In this study, two identical wallcoverings were manufactured using the same materials but using different textile types, woven and string. The wallcoverings underwent die-cutting by each angle and were deployed in cube form. The analysis was based on ISO 5631-1:2015. The color difference between the two wallcoverings, woven and string, was shown as E* Δ 9.29. Based on the standard deviation of the color difference for each mosaic angle, woven ranged from ΔE* 0.09 to 0.94 and string ranged from ΔE* 1.92 to 3.74, showing a larger color difference. Thus, using the color differences of string to create a mosaic wallcovering improved dimensionality. Key Wordsmosaic, textile wallcovering, string, color difference, CIELab |
Empirical Study of Chinese Consumers Perception-Attitude-Behavior in Clothes Rental PlatformYu Hua Cui , Yu Ling Bai 23(6) 37-48, 2019 DOI:10.12940/jfb.2019.23.6.37
TitleEmpirical Study of Chinese Consumers Perception-Attitude-Behavior in Clothes Rental Platform
Yu Hua Cui , Yu Ling Bai DOI:10.12940/jfb.2019.23.6.37 AbstractThis paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers’ perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers’ perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform. Key Wordsclothes rental, technology acceptance model (TAM), perception-attitude-behavior |
Satisfaction, Reliability, and Word-of-Mouth Intention for Online Information According to Cosmetic Consumer Information Search TypesSaeyoung Shin 23(6) 49-63, 2019 DOI:10.12940/jfb.2019.23.6.49
TitleSatisfaction, Reliability, and Word-of-Mouth Intention for Online Information According to Cosmetic Consumer Information Search Types
Saeyoung Shin DOI:10.12940/jfb.2019.23.6.49 AbstractThe purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20’s to 40’s. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers. Key Wordscosmetic consumer, information search type, online information, satisfaction, reliability, word-of-mouth intention |
Elementary Students’ Clothing Color Preferences and the Colors of Clothes Worn at SchoolSu Hyun Lee , Hyun-jeong Jin 23(6) 64-75, 2019 DOI:10.12940/jfb.2019.23.6.64
TitleElementary Students’ Clothing Color Preferences and the Colors of Clothes Worn at School
Su Hyun Lee , Hyun-jeong Jin DOI:10.12940/jfb.2019.23.6.64 AbstractThis study analyzed the clothing color preferences of elementary students and the colors of clothes actually worn at school in terms of hue and tone. The sample consisted of 385 students enrolled at a public elementary school in Seoul. In this study, 120 color cards were used to guide the hue and tone. Descriptive statistics and chi-square analysis were used to analyze the data. The results were as follows. First, the most preferred clothing colors were achromatic, purple blue, red, and blue, while the most preferred tones were vivid, and pale. Second, the largest percentage of top colors worn at school were achromatic and vivid tones, while the largest percentage of bottom colors at school were achromatic and dark tones. Third, elementary boys preferred vivid and strong tones, while girls preferred pale and vivid tones. Fourth, students at higher grades preferred deeper and darker tones compared with students in lower grades. Key Wordscolor, color of clothes, elementary students, preferred clothing color, tone |
Analysis of Gender Identity Expressed in the Movie < The Danish Girl > based on Judith Butler’s Gender TheoryHeeseon Kim , Jinyoung Kim , Hosup Kan 23(6) 76-85, 2019 DOI:10.12940/jfb.2019.23.6.76
TitleAnalysis of Gender Identity Expressed in the Movie < The Danish Girl > based on Judith Butler’s Gender Theory
Heeseon Kim , Jinyoung Kim , Hosup Kan DOI:10.12940/jfb.2019.23.6.76 Abstract< The Danish Girl > is based on a true story of the first transgender individual. It portrays psychological changes visually during the protagonist's confusion with self-identity based on gender. This study analyzes gender identity in contemporary fashion intensively based on gender images and costumes appearing in the film < The Danish Girl >. In the society lacking a fixed gender image, this study provides a timely insight into gender identities by analyzing the fashions depicted in the movie. The movie is a true story of the first transgender person working hard to determine his or her own gender identity. As a research method, the theoretical basis of genderless approach was established via literature review. The characteristics of genderless identity were determined by dividing the movie into established and ambiguous gender periods to analyze the comprehensive changes in costumes for comparison. Einer Wagner representing male identity portrays men's fashion whereas Lily Elbe representing female identity depicts women's fashion. While the two different genders find their places in a single body, the confusion creates genderless fashion. By dividing these phases into femininity, masculinity and genderless categories, each costume was analyzed comprehensively, and the images of relatively changing fashion were studied by altering the gender identity. Four characteristics including androgyne, rebellion, pleasure and balance were derived from the gender identity based on Fashion in < The Danish Girl >. Key WordsJudith Butler, gender identity, the Danish Girl, fashion |
A Study on the Characteristics and Social Values of Vegan Fashion in H&M and ZaraKyoungah Seo , Seunghee Suh 23(6) 86-100, 2019 DOI:10.12940/jfb.2019.23.6.86
TitleA Study on the Characteristics and Social Values of Vegan Fashion in H&M and Zara
Kyoungah Seo , Seunghee Suh DOI:10.12940/jfb.2019.23.6.86 AbstractThis study analyzed the characteristics of vegan fashion produced by H&M and ZARA with respect to materials, design, development, production, and marketing to create social value. The results of this study are significant because they can be used as a reference to develop a vegan fashion market. Regarding the research method, this study assessed the concept and status of veganism through a literature review and examined vegan fashion case studies by analyzing official websites and media content. The study’s scope covers the period from 2005, when H&M was the first SPA brand to create a vegan product line, until 2019. The characteristics of Global SPA’s vegan fashion were as follows. Regarding materials, alternative materials were developed and an expanded use of organic materials was implemented. Regarding design, development was achieved through design collaboration and upcycling. In terms of production, an animal welfare policy was adopted and a sustainable supply chain was established. Marketing employed a campaign aimed at encouraging increased consumer participation. The findings regarding the social value of H&M and Zara’s vegan fashion were as follows. First, a cyclical economy was realized through circular recycling in the entire process of resource selection, production, and waste disposal. Second, because product consumption indicated the importance of ethical consumption and sustainable consumer participation, corporate financial activities were created based on shared values to accomplish the social outcome. Third, collaborations with luxury brands or vegan fashion designers built a collaborative ecosystem in which vegan fashions were released and consumer participation campaigns were implemented. Key Wordsveganism, vegan fashion, global SPA Brand, H&M, Zara |
Study on the Tendency of Interest of Fashion Product Development based on 3D Printing according to College Students’ Fashion Life StyleHayoung Song , Jungmin Lee 23(6) 101-115, 2019 DOI:10.12940/jfb.2019.23.6.101
TitleStudy on the Tendency of Interest of Fashion Product Development based on 3D Printing according to College Students’ Fashion Life Style
Hayoung Song , Jungmin Lee DOI:10.12940/jfb.2019.23.6.101 Abstract3D printing is attracting attention from all industries as it enables the development of personalized product design to meet consumer needs by establishing a mutual connection system between production, management and consumers. However, there are still limitations to applying them as apparel materials, and research on the recognition of 3D printing or the preference for fashion products is needed to actually commercialize 3D printing in the fashion industry. In this study on the development of various product designs using 3D printing technology in the fashion industry, an analysis of 255 questionnaires was conducted to determine the preferences and purchase intention trends of fashion product design using 3D printing for college students. Data analysis was performed with IBM SPSS Statistics (V.24). 'Fashion sensitive pursuit', 'Individuality & brand pursuit' and 'Functional convenience' was interested in fashion accessories using 3D printing technology and customized fashion apparel products using 3D printing. 'Functional Convenience-oriented' and 'Practical Purchasing-oriented' type showed that the functionality and durability of products made using 3D printing technology were important. And ‘Individuality pursuit’ type indicated that design and applied materials were important when producing products using 3D printing technology. Key Words3D printing, fashion product development, interest tendency, fashion life style |
Implementation of RFID-based SCM in the South Korean Textile IndustrySangmoo Shin , Euisung Jung 23(6) 116-126, 2019 DOI:10.12940/jfb.2019.23.6.116
TitleImplementation of RFID-based SCM in the South Korean Textile Industry
Sangmoo Shin , Euisung Jung DOI:10.12940/jfb.2019.23.6.116 AbstractSouth Korea is known for its major manufacturing capabilities in semi-conductor, automobile, and IT industries. However, little is known about the competitive capabilities of South Korea’s textile industry. The present study presents information about how Korean textile firms build their competitive capabilities on multiple fronts. Through a case study of two businesses operating in the South Korean textile and apparel industry, this paper illustrates a series of competitiveness enhancing initiatives, starting with the implementation of radio frequency identification (RFID). The main contribution of this article is the focus on how the interdisciplinary nature of the textile and apparel industry can benefit from and optimize the use of Information Technology through sustained efforts on multiple fronts. This study suggests that Korean textile firms approach their competitive capabilities in terms of strategic direction, innovative priorities, and operational focus. In the competitive global business environment, this could be the solution for the textile and apparel industry, by helping for the survival in the upcoming information age. Specifically, by adopting RFID-based SCM, firms can gain a competitive capability that promises sustainable growth in the future. Key WordsRFID-based supply chain management, competitive capabilities, textile industry, Korean firms |
A Study on the Performance Evaluation of Commercial Functional Inner-wearSeong-ik Beak , Sanghee Park 23(6) 127-138, 2019 DOI:10.12940/jfb.2019.23.6.127
TitleA Study on the Performance Evaluation of Commercial Functional Inner-wear
Seong-ik Beak , Sanghee Park DOI:10.12940/jfb.2019.23.6.127 AbstractAs health and well-being become a global trend, the younger generation is focusing on the balance between work and leisure time and they are interested in sports activities as well as a cultural life. In addition, the range of sportswear is expanding, so that athleisure fashion is getting into daily lives. In particular, consumer groups in the sportswear market are beginning to change since generation Z consumers are more and more interested in sportswear and their needs are also growing of health and functional of sports wear. It’s a global trend that athleisure fashion market is growing, which combines professional athletic wear with fashion. As the number of women who enjoy sports and leisure in their spare time, the consumer pattern in the sports wear market is also expanding to female customers. However, most sports functional wears were focused on male consumers, so that functional inner-wears are mostly made for both sexes, which mean the functional inner-wears are produced without considering the physical characteristics of men and women and with not enough size division ending up not suitable for professional athletes. In particular, female professional athletes need functional inner-wear that fits the characteristics of the sport because they are not only different in physical condition and they are also using different muscles for different movements. Therefore, functional inner-wear needs pattern development and size system setting considering the body shape and athletic movement of female professional athlete. Key Wordsfemale athlete, functional inner-wear, motility, dress evaluation |
