Characteristics of Fashion Memes in Vetements based on the Playfulness of Mikhail Bakhtin’s Carnival Theory 미하일 바흐친(Mikhail Bakhtin) 카니발이론의 유희성을 중심으로 본 베트멍(Vetements)의 패션 밈 특성
Characteristics of Fashion Memes in Vetements based on the Playfulness of Mikhail Bakhtin’s Carnival Theory 미하일 바흐친(Mikhail Bakhtin) 카니발이론의 유희성을 중심으로 본 베트멍(Vetements)의 패션 밈 특성
윤지애 Jiae Yun , 박혜원 Hyewon Park
DOI:10.12940/jfb.2021.25.2.1
Abstract
The development of the Internet has led to the emergence of an internet meme culture using duplication. This phenomenon has appeared in the fashion field as ‘fashion memes’ and its playful expression has helped it to spread. Vetements is one of the well-known brands that actively incorporates fashion memes into their fashion. The purpose of this study was to examine the playfulness of Mikhail Bakhtin’s Carnival Theory and identify the playful identity, design characteristics, and implications of Vetements’ fashion memes in light of Bakhtin’s playfulness. The research methods were literature research and collection case analysis, and empirical content research was conducted in parallel. The scope of this study was fashion memes shown in the products from 2017 S/S to 2019 F/W. The study results showed that Bakhtin's playfulness could be divided into “playfulness in the destruction of hierarchy”, “playfulness in grotesque imagery” and “playfulness in the emphasis on the lower bodily stratum”. Based on these findings, the playful identity of Vetements’ fashion meme images can be described as follows. First, it breaks down the existing order of fashion brands like the destruction of hierarchy in Bakhtin’s theory. Second, it is grotesque; it is strange, eerie, yet ridiculous at the same time. Third, it is a playful metaphor of contamination, filth, and lower stratum. The modes of embodiment of such identity include Vetements’ collaboration with famous brands, the use of cheap items, and the expression of genderless ideas.
Key Words
Fashion Meme, Carnival, Vetements, Mikhail Bakhtin, Playfulness, 패션 밈, 카니발, 베트멍, 미하일 바흐친, 유희성
The Effects of Male Consumer Clothing Consumption Values on the Perceived Attributes of Online Fashion Multi-brand Store and Use Intention 남성소비자의 의복소비가치가 온라인 패션 편집매장의 특성 지각과 이용의도에 미치는 영향
The Effects of Male Consumer Clothing Consumption Values on the Perceived Attributes of Online Fashion Multi-brand Store and Use Intention 남성소비자의 의복소비가치가 온라인 패션 편집매장의 특성 지각과 이용의도에 미치는 영향
정혜린 Hyerin Jeong , 김한나 Hanna Kim
DOI:10.12940/jfb.2021.25.2.18
Abstract
This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.
Key Words
online fashion multi-brand store, male consumer, clothing consumption value, sharing intention, purchase intention, 온라인 패션 편집매장, 남성 소비자, 의복소비가치, 공유의도, 구매의도
Fashion Style of Women Silver Surfers on the SNS Shopping Channel SNS 쇼핑채널에 나타난 실버서퍼(Silver Surfer) 여성의 패션스타일
Fashion Style of Women Silver Surfers on the SNS Shopping Channel SNS 쇼핑채널에 나타난 실버서퍼(Silver Surfer) 여성의 패션스타일
김지선 Jiseon Kim , 염혜정 Haejung Yum
DOI:10.12940/jfb.2021.25.2.34
Abstract
As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.
Key Words
silver surfer, SNS, shopping channel, 실버서퍼, 소셜 네트워크 서비스, 쇼핑채널
Clinical Evaluation of the Effects of Far-Infrared Hot & Cool Mask (BBSkinplus) for Skin Care 원적외선냉온마스크(BBSkinplus)의 피부미용개선 임상연구
This study evaluated the cosmetic effects of a far-infrared hot and cool mask (BBSkinplus) on face skin moisturization, whitening, and wrinkles using a randomized clinical trial. Forty female participants (mean age 47.7 ± 4.6 years) were allocated into the treatment group (BBSkinplus treatment and lotion application twice a day) or the control group (only lotion application twice a day), and moisture, brightness, and wrinkles were measured at 0, 1 and 2 weeks. The average values of each measurement were changed significantly by BBSkinplus treatment compared to the control group. At the 2-week treatment time point, the statistical differences in improvement rates between the two groups were significant at 8.7% vs. 3.9% for moisture (p < 0.01), 0.7% vs. 0.4% for brightness (p < 0.01), and -3.1% vs. 0.0% as Ra and -6.3% vs. 1.5% as R3z for wrinkles (p < 0.05), respectively. No notable complaint was reported regarding any kind of adverse effects such as erythema, itching, or burning. This clinical data support the potential of BBSkinplus as a home beauty device providing moisturizing, whitening, and anti-wrinkle effects on the face.
Key Words
skin care, whitening, moisturization, anti-wrinkle, home beauty device, 피부미용, 피부미백, 수분개선, 주름개선, 가정 피부 관리기
The Fashion Product Purchase and Fashion Consciousness of Malaysian Muslim Women 말레이시아 무슬림 여성의 패션제품 구매와 패션의식
The Fashion Product Purchase and Fashion Consciousness of Malaysian Muslim Women 말레이시아 무슬림 여성의 패션제품 구매와 패션의식
장선우 Seonu Jang , 박혜원 Hyewon Park
DOI:10.12940/jfb.2021.25.2.63
Abstract
In order to expand the overseas market of the Korean fashion industry, it is necessary to investigate the fashion-related purchases and fashion consciousness of Muslim women, who are increasingly attracting attention as global fashion consumers. Therefore a survey was conducted to identify the fashion design preferences and fashion consciousness of Malaysian Muslim women. A total of 245 responses were collected and analyzed. The survey included questions on demographic characteristics, fashion product purchases, design preferences and environmental awareness. The data were analyzed through frequency, average and standard deviation. The analysis showed that the majority of respondents were young Malaysian Muslim women in their 20s and 30s. They preferred a modern, Sophisticated, and sporty image, and their preference for unpatterned fabrics was high. When choosing fashion products, these women seek to both pursue fashion trends and comply with Islamic laws. When the women buy clothes, they consider practicality and design elements. The women also collected fashion trend information through SNS and the Internet, and ues this information to purchase fashion products through the Internet and shopping malls. This study was based on a practical survey of local consumers. Therefore, it is expected that the results can be used as data for fashion-related studies and to expand overseas markets to reach Muslim women in Southeast Asia.
Key Words
Islamic fashion, Malaysian muslim women, fashion product purchase, fashion consciousness, fashion design preference, 이슬람 패션, 말레이시아 무슬림 여성, 패션제품 구매, 패션 의식, 패션디자인 선호
Fashion Consumption Culture in the Post-COVID-19 Era Identified through Big Data Analysis -Focusing on Articles in the Chinese Fashion Network LADYMAX.cn- 포스트 코로나19 시대의 패션 소비문화에 대한 빅데이터 분석 -중국 패션 네트워크인 LADYMAX.cn의 기사를 중심으로-
Fashion Consumption Culture in the Post-COVID-19 Era Identified through Big Data Analysis -Focusing on Articles in the Chinese Fashion Network LADYMAX.cn- 포스트 코로나19 시대의 패션 소비문화에 대한 빅데이터 분석 -중국 패션 네트워크인 LADYMAX.cn의 기사를 중심으로-
빈삼 Sen Bin , 염혜정 Haejung Yum , 심수인 Soo In Shim
DOI:10.12940/jfb.2021.25.2.80
Abstract
In this study, the changes in fashion consumption culture in the post-COVID-19 era were examined through big data analysis. Considering that the Chinese market plays a pivotal role in the global fashion industry, big data was collected in the most famous and professional fashion network in China, LADYMAX.cn. As a result of text mining and social network analysis, three major changes were identified as the emerging fashion consumption culture in the post-COVID-19 era. First, as a trend in new media consumption, COVID-19 disease and the development of digital technology tended to encourage consumers to put more importance on the relationship between bloggers and fans than previously. Second, as a trend in reward consumption, consumers tended to be rewarded for their hard work to relieve and comfort their high stress caused by spending a long time worrying about the prolonged COVID-19 situation. Third, as a trend in home-economy consumption, consumers tended to prefer homewear and sportswear more because they were spending longer times at home as the social distancing period was prolonged.
Key Words
big data, fashion consumption culture, post-COVID-19 era, text mining analysis, social network analysis, 빅데이터, 패션 소비문화, 포스트 코로나19 시대, 텍스트 마이닝 분석, 사회네트워크 분석
A Study on the Educational Effect of the History of Fashion and Costume through a Comparison of General Lecture and IC-PBL(Industry-coupled Problem-based Learning) 일반 수업과 IC-PBL 적용 수업의 비교를 통한 패션복식사의 교육 효과 연구
A Study on the Educational Effect of the History of Fashion and Costume through a Comparison of General Lecture and IC-PBL(Industry-coupled Problem-based Learning) 일반 수업과 IC-PBL 적용 수업의 비교를 통한 패션복식사의 교육 효과 연구
정연이 Yeonyi Jung , 이영재 Youngjae Lee
DOI:10.12940/jfb.2021.25.2.98
Abstract
The purpose of this study was to present the case of class operation by paralleling a general instructor's lecture class and a IC-PBL class in a fashion design major course and comparing the educational effects. The teaching model of this study was designed to improve the ability to use the knowledge gained in accordance with the needs of the industrial field and to develop an independent learning ability. It will provide meaningful data. This study measured and considered the qualitative items of self-efficacy and changes in class perception through interviews and questionnaires completed by the learners after experiencing each general class and IC-PBL class. The results of this study are, first, that in the History of Fashion and Costume class, the general teaching method and the IC-PBL teaching method were applied in parallel to design a class, and a method case was presented. Second, as a result of comparing the educational effects of the two teaching methods through a student questionnaire, IC-PBL was more effective in improving learning attitude, learning achievement and self-efficacy. In addition, after the IC-PBL class on History of Fashion and Costume, the students' negative perception of team activities improved, and the students' cooperative ability and creativity improved.
Key Words
PBL, IC-PBL, educational effect, history of costume, self-efficacy, 문제중심학습, 산업체 연계 문제중심학습, 교육효과, 복식사, 자기효능감
Changes in Consumer Perception of One Mile-Wear and Home Wear: The Impact of Covid-19 Outbreak 원마일웨어와 홈웨어에 대한 소비자 인식 변화: 코로나19 발생의 영향
Changes in Consumer Perception of One Mile-Wear and Home Wear: The Impact of Covid-19 Outbreak 원마일웨어와 홈웨어에 대한 소비자 인식 변화: 코로나19 발생의 영향
최영현 Yeong-hyeon Choi , 이규혜 Kyu-hye Lee
DOI:10.12940/jfb.2021.25.2.110
Abstract
This study aims to explore consumers’ perception regarding “one-mile wear” and “home wear” fashion, an emerging trend during the Coronavirus disease (COVID-19) pandemic, and to identify the changes in consumers’ perception of this style before and after the pandemic. The data collection period was set as one year before and after the outbreak as of January 1, 2020, and blog posts with keywords “one-mile wear” and “home wear” were collected. Further, textual data crawled and refined using Python 3.7 libraries, and centralities were measured and visualized through NodeXL 1.0.1 and Ucinet 6. According to the results, first, consumers’ perception regarding one-mile wear fashion was divided into the following eight categories: wearing situation, expected attribute, style, item, color, textile, shape, and target wearer. Second, before the pandemic, home wear was recognized as pajamas or indoor wear; after the pandemic, home wear was recognized as one-mile wear, outdoor wear, and daily wear. Moreover, keywords, such as “telecommuting”, “social distancing”, “untact”, and “upper body”, appeared after the pandemic. It was confirmed that consumers’ perception of home wear was affected by the pandemic.
Key Words
one-mile wear, home wear, Covid-19, consumer perception, 원마일웨어, 홈웨어, 코로나19, 소비자 인식
Compression Wear Design for Women's Soccer Players 여자 축구선수를 위한 컴프레션 웨어 설계
Compression Wear Design for Women's Soccer Players 여자 축구선수를 위한 컴프레션 웨어 설계
박상희 Sanghee Park
DOI:10.12940/jfb.2021.25.2.127
Abstract
This study aims to organize the prototype design method of compression wear for women professional soccer players. Despite the excellent performance of female soccer players in world competition, most functional wear has been developed mainly for men, so professional female athletes have fewer choices. Soccer is a sport requiring core and lower body muscle strength, and muscular endurance for long periods of playing or walking on the field. Female soccer players did not differ much in upper body compared to other women, but their lower body had a smaller hip circumference than waist circumference and a larger thigh circumference, requiring compilation considering the physical characteristics and movement of athletes. Female soccer players wear sports bras while playing but regular bras and compression wear during normal exercise because they sweat on under their breast, which irritates sensitive skin. For core muscles in the upper body and to support for thigh and hip muscles in the lower body, the uniform in this study was designed by reducing the body size of a professional female soccer player in her 20s and the actual measurements of commercial compilation software to 81% of the chest circumference, 95% of the waist circumference, and 78% of the hip circumference. The design experiment in this study was a simple exercise and did not produce produce results for long-term exercise and performance improvement, but can be used to design a composition pattern system for other professional female athletes.
