A Study on the Fashion Style of K-pop Girl Group on Music Broadcasting -Focusing on BLACKPINK, TWICE, Red Velvet- 음악방송에 나타난 K-pop 걸 그룹의 패션 디자인 및 스타일 연구 -BLACKPINK, TWICE, Red Velvet을 중심으로-
양명열 Yang Mingyue , 김윤경 Yoon Kyoung Kim , 이경희 Kyoung Hee Lee
A Study on the Fashion Style of K-pop Girl Group on Music Broadcasting -Focusing on BLACKPINK, TWICE, Red Velvet- 음악방송에 나타난 K-pop 걸 그룹의 패션 디자인 및 스타일 연구 -BLACKPINK, TWICE, Red Velvet을 중심으로-
양명열 Yang Mingyue , 김윤경 Yoon Kyoung Kim , 이경희 Kyoung Hee Lee
DOI:10.12940/jfb.2021.25.5.1
Abstract
This study aimed to explore the fashion design and style features, and differences in BLACKPINK, TWICE, and Red Velvet girl groups. A total of 469 fashion photos (132 BLACKPINK, 217 TWICE, 120 Red Velvet) focusing on 23 title songs (7 BLACKPINK, 9 TWICE, 7 Red Velvet) were collected. Photo classification work was carried out in accordance with the design analysis criteria and the results were derived by combining statistical analysis and content analysis. BLACKPINK's fashion design characteristics showed a lot of complex colors, shade tone, pure tone, contrast color coordination, stylistic pattern, slit, patchwork, checklist method, sexy and avant-garde images. TWICE's fashion design characteristics included warm color, complex color, tint tone, monotone, contrast color coordination, tone-on-tone, geometric & stylistic patterns, cotton, silk, a combination of the same material, frill, beads, ribbon decoration, blouse, skirt, and many romantic and ethnic images. Red Velvet’s fashion design characteristics were a cold color, moderate tone, monotone, cotton, velvet, geometric pattern, zipper, sequins, T-shirt, pants, tie, belt, and many retro and active images. The fashion styles of BLACKPINK, TWICE, and Red Velvet were as follows. BLACKPINK was divided into sexy avant-garde, sexy active, sexy romantic styles. TWICE was divided into romantic active, romantic classical, and romantic ethnic styles. Red Velvet was divided into retro active, retro sexy, and retro avant-garde styles.
The Effect of Self-Construal Type, Mobile Product Recommendation System Type and Fashion Product Type on Purchase Intention in Moblie Shopping Environment 자기해석유형과 모바일 상품추천유형, 패션제품유형이 구매의도에 미치는 영향
전태준 Tae June Jeon , 황선진 Sun Jin Hwang , 최동은 Dong Eun Choi
The Effect of Self-Construal Type, Mobile Product Recommendation System Type and Fashion Product Type on Purchase Intention in Moblie Shopping Environment 자기해석유형과 모바일 상품추천유형, 패션제품유형이 구매의도에 미치는 영향
전태준 Tae June Jeon , 황선진 Sun Jin Hwang , 최동은 Dong Eun Choi
DOI:10.12940/jfb.2021.25.5.25
Abstract
As the online shopping market grows, channels in the mobile shopping environment have become increasingly diverse as a wide variety of products are introduced every day. This study investigated the effects of the self-construal type, mobile product recommendation system type, and fashion product type on purchase intention. The experimental design of this study was a 2 (self-construal type: independent vs. interdependent) × 2 (product recommendation system: bestseller vs. content-based) × 2 (fashion product type: utilitarian vs. hedonic) 3-way mixed ANOVA. Women (n = 387) in their 20 to 30s residing in Seoul and the Gyeonggi area participated in the study. The data were analyzed with the SPSS 24 program and 3-way ANOVA and simple main effects analyses were conducted. The results were as follows. First, self-construal, product recommendation, and fashion product types had a statistically significant impact on purchase intention. Second, fashion product and consumers' self-construal types had significant interaction effects on purchase intention. Finally, product recommendation and fashion product and self-construal types showed significant 3-way interaction effects on purchase intention. The study confirmed an interaction between the self-construal, type of product recommendation system, and the type of fashion product used in influencing purchase intention.
A Study on Fashion Color Preferences According to the Fashion Interest and Lifestyle of the New Silver Generation 뉴 실버 세대의 패션관심도와 라이프스타일에 따른 패션 색채 선호도 연구
A Study on Fashion Color Preferences According to the Fashion Interest and Lifestyle of the New Silver Generation 뉴 실버 세대의 패션관심도와 라이프스타일에 따른 패션 색채 선호도 연구
이세미 Semi Lee , 구수민 Sumin Koo
DOI:10.12940/jfb.2021.25.5.38
Abstract
The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation’s fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents’ fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.
Key Words
new silver generation, color preferences, fashion interest, lifestyle, 뉴 실버 세대, 색채 선호도, 패션 관심도, 라이프스타일
The Influence of Perceived CSR Motives of Fashion Consumer on Sincerity, Trust, and Behavioral Intention -Focus on the Effects of CSR Timing and Information Source- 패션 소비자의 CSR 동기 지각이 진실성, 신뢰, 행동 의도에 미치는 영향 -CSR 지속성과 정보원의 효과를 중심으로-
The Influence of Perceived CSR Motives of Fashion Consumer on Sincerity, Trust, and Behavioral Intention -Focus on the Effects of CSR Timing and Information Source- 패션 소비자의 CSR 동기 지각이 진실성, 신뢰, 행동 의도에 미치는 영향 -CSR 지속성과 정보원의 효과를 중심으로-
안수경 Soo-kyung Ahn , 류은정 Eunjeong Ryou
DOI:10.12940/jfb.2021.25.5.57
Abstract
With the growing importance of CSR, more fashion brands have actively engaged in CSR activities, and consumers’ perception of their motives has become a critical issue. This study investigates the influence of perceived CSR motives on fashion consumers’ perceived sincerity, trust, and behavioral intentions. In addition, the effect of ‘CSR timing’ and ‘information source’ on these variables was examined. In a 2x2 between- subjects design with scenarios, 515 adult consumers responded to an online survey questionnaire. The study identified three CSR motives: value-driven motive, instrumental motive, and strategic motive. The SEM results showed that the value-driven and instrumental motives influenced trust and behavioral intentions. In particular, perceived sincerity mediates value-driven motive and trust. A comparison of latent means revealed the effect of CSR timing on value-driven and strategic motives, trust, sincerity, and behavioral intentions. This study provides an insight into the relationship between consumers’ perception of CSR motives and their reactions, and the importance of CSR timing.
Key Words
fashion consumer, CSR motive, sincerity, trust, behavioral intention, 패션 소비자, CSR 동기, 진실성, 신뢰, 행동 의도
Development of a 3D Virtual Fashion Design by Applying the PO Method -With a Focusing on the T-shirt Design- PO 발상법을 적용한 3D 가상 패션디자인 개발 -티셔츠 디자인을 중심으로-
Development of a 3D Virtual Fashion Design by Applying the PO Method -With a Focusing on the T-shirt Design- PO 발상법을 적용한 3D 가상 패션디자인 개발 -티셔츠 디자인을 중심으로-
서승희 Seunghee Suh
DOI:10.12940/jfb.2021.25.5.73
Abstract
This study aimed to develop fashion designs by applying the PO (Provocative Operation) method as a 3D virtual clothing program and to derive the PO application method in fashion design. The first T-shirt design was presented as an existing thinking method, and the second design was developed by applying escape, reversal, exaggeration, distortion, and hopeful thinking techniques, which are techniques for 'provocation' of the PO method, to the first design. Thus, 18 T-shirt designs were developed as 3D virtual clothing, with 3 sets of 6 designs, including the 1st and 2nd designs. The method of using the 'provocation' techniques of the PO method in the development of fashion design derived from this was as follows. First, the 'escape' technique was designed in such a way that a part of the detail or structure was deleted, or a part of the structure or expression element of another item was applied. Second, the 'inversion' technique was expressed by inverting the position or shape of a detail or structure up, down, left, and right; fitting the structural detail or reversing the shape; or converting the structure and form. Third, the 'exaggeration' technique exaggerated the size, length, and volume of a structure's form or detail. Fourth, the 'distortion' technique was expressed as a distortion of lines or shapes or a visual distortion using the Trompe l'oeil technique. Fifth, the 'hopeful thinking' technique was developed and expressed from the idea of an hypothetical 'if' it was absurd, irrational, and unrealistic.
Key Words
3D virtual garment, creative thinking technique, Edward de Bono, fashion design development, PO method, 3D 가상 의류, 창의적 발상법, 에드워드 드보노, 패션디자인 개발, PO법
Types and Characteristics of Digital Anthropometric Methods 디지털 인체 계측 방법의 유형 및 특성
Types and Characteristics of Digital Anthropometric Methods 디지털 인체 계측 방법의 유형 및 특성
김리라 Rira Kim
DOI:10.12940/jfb.2021.25.5.88
Abstract
In this study, the characteristics of digital anthropometric methods were determined with case studies. These methods were broadly classified into two categories: non-wearable and wearable. Then, these categories were further classified into four types: 3D Scanning, mobile app, smart clothing, and smart tool Among the non-wearable types, the “3D scanning” technique was based on the use of 3D hardware equipment. With this technique, the body shape was measured and the internal body information was obtained. Therefore, it is used in fields of healthcare and fitness. Among the wearable types, “Smart clothing” involves a special clothing that measures human body and a smartphone application. Both the components are linked to a fashion platform, which is based on the measured sizes that help shoppers. The “Smart tool” has the characteristic of measuring only with smart tools and smartphone applications; it does not involve the measurement of images. The common advantage of digital anthropometric methods are as follows: they reduce the time and cost of measurement by enabling self-measurement. Moreover, simple measurements are used to determine the size of anthropometry. Thereafter, it accumulates this data to track the continuous changes in size. From an industrial point of view, digital anthropometric technology should be used to increase sales. The on-demand market can be expanded as global consumers would throng the Korean fashion market. For the consumer, an avatar should be created to fit the user's size. This would provide a fun experience to the user.
Key Words
anthropometric, digital anthropometric, fashion tech, size tech, smartwear, 인체 계측, 디지털 인체 계측, 패션 테크, 사이즈 테크, 스마트웨어
Development of Stretch Sensors to Measure Thigh Motor Capacity 허벅지 운동능력 측정을 위한 스트레치 센서 개발
장진철 Jinchul Jang , 박진희 Jinhee Park , 김주용 Jooyong Kim
Development of Stretch Sensors to Measure Thigh Motor Capacity 허벅지 운동능력 측정을 위한 스트레치 센서 개발
장진철 Jinchul Jang , 박진희 Jinhee Park , 김주용 Jooyong Kim
DOI:10.12940/jfb.2021.25.5.99
Abstract
This study aimed to produce sensors for measuring thigh motor skills. A textile stretch sensor was manufactured using a CNT(Carbon Nano Tube) 0.1 wt% water SWCNT(Single-Walled Carbon Nano Tube) solution, and different designs were applied to increase the sensitivity of the sensor, and different GF(Gauge Factor) values were compared using UTM devices. The same design was applied to fabrics and weaves to observe changes in performance according to fibrous tissue, and the suitability of sensors was determined based on tensile strength, elongation, and the elongation recovery rate. Sensitivity was found to vary depending upon the design. Thus the manufactured sensor was attached to a pair of fitness pants as a prototype, divided into lunge position and squat position testing, and the stretch sensor was used to measure thigh movements. It was shown that stretch sensors used to measure thigh motor skills should have light and flexible features and that elongation recovery rates and tensile strength should be considered together. The manufactured stretch sensor may be applicable to various sports fields that use lower limb muscles, wearable healthcare products, and medical products for measuring athletic ability.
Key Words
clothing-type wearable products, textile type sensor, stretch sensor, CNT dispersion solution, measurement of thigh Motor skills, 의류형 웨어러블 제품, 텍스타일형 센서, 스트레치 센서, CNT 분산용액, 허벅지 운동능력 측정
Analysis of BTS Images From Peirce's Semiotic Perspective 퍼스의 기호학적 관점에서의 BTS 이미지 분석
Analysis of BTS Images From Peirce's Semiotic Perspective 퍼스의 기호학적 관점에서의 BTS 이미지 분석
이지아 Jia Yi , 서승희 Seunghee Suh
DOI:10.12940/jfb.2021.25.5.114
Abstract
The purpose of this study is to analysis BTS's image based on Peirce's semiotics. Methodologies of this study are literature study to analyze the structure of idol image based on Peirce's theory of signs, case study and FGI analyzing the semiotic characteristics of BTS images. The research results of analyzing the semiotic features of BTS images by period of the BTS album are as follows. First, in the early days of their debut, they emphasized the image of hip-hop and expressed their will to resist and rebel against the older generation with a challenging and strong image. Second, during the 'The most beautiful day of life' period, image of wandering, rebellion, growth, and youth of teenagers was expressed. Third, in the 'Love Yourself' period, BTS showed various image changes between natural and pure image to splendid image by expressing the process of finding confidence during chaotic moment of growing. Fourth, during the 'Map of the Soul' period, the exploration and reflection on themselves were expressed in an outwardly splendid and bright manner, while at the same time expressing the inner darkness in a contrasting manner. Fifth, in the 'pandemic period', they expressed hopeful energy and willness with the image of mature and attractive man and bright and casual image. Their growth and change have been directly linked to the change of their image, and their image showed a successful signification with complementary combination of icons, indexes, and symbols.
Key Words
BTS image, Charles Sanders Peirce, concept photograph, fashion, semiotics, 방탄소년단 이미지, 찰스 샌더스 퍼스, 콘셉트 사진, 패션, 기호학
Study on Upcycling Product Design Process using Recycled Textiles - Focusing on the Design Results of PBL(Problem Based Learning) Process- 재활용 텍스타일을 활용한 업사이클링 상품디자인 프로세스 연구 -문제중심학습(PBL) 과정의 디자인 결과물을 중심으로-
Study on Upcycling Product Design Process using Recycled Textiles - Focusing on the Design Results of PBL(Problem Based Learning) Process- 재활용 텍스타일을 활용한 업사이클링 상품디자인 프로세스 연구 -문제중심학습(PBL) 과정의 디자인 결과물을 중심으로-
송하영 Song¸ Hayoung
DOI:10.12940/jfb.2021.25.5.131
Abstract
Upcycling is a sustainable way to recycle waste resources and solve the global problem of environmental pollution. Upcycling is now attracting attention as fiberization and the disposal of waste clothing have become a serious issue. However, the customer's willingness to purchase upcycled products should be increased by propagating that the product value of a reborn commodity is of high value; these products are meant for new purposes and prepared with recycled materials. In this study, we created 11 designer items by applying an eco-friendly concept in the design process of upcycled textiles and products. From 2020 to 2021, a PBL(Problem Based Learning) curriculum was taught in design planning classes. The final 11 design items were derived after developing an eco-friendly product design for upcycled textiles. These final items were as follows: 5 fashion bags, 3 dog products, 1 clothing, 1 fashion accessory, and 1 sanitary mask design. In order to develop only one aesthetic design idea for upcycling, we considered the following features: user-centered convenience, functionality, and practicality. Then, tie-dye, drawing, patchwork, and embroidery were used to create innovative design items. The product design of recycled materials is based on high functionality, waterproofing, and the use of organic natural materials. The results of this study indicate that the creative product design of upcycling has contributed to a sustainable and eco-friendly environment. Related research studies must be conducted for innovating the continuous design process of the future.
The Effect of Influencer Information Source, Message Sidedness, Consumer Regulatory Focus on E-WOM Intentions about the Cosmetics Advertisements of Instagram 인플루언서 정보원천, 메시지 측면성, 소비자 조절초점이 인스타그램 화장품광고 온라인 구전의도에 미치는 효과
The Effect of Influencer Information Source, Message Sidedness, Consumer Regulatory Focus on E-WOM Intentions about the Cosmetics Advertisements of Instagram 인플루언서 정보원천, 메시지 측면성, 소비자 조절초점이 인스타그램 화장품광고 온라인 구전의도에 미치는 효과
Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer’s information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) X 2 (message sidedness: two-sided message vs one-sided message) X 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer’s information source and the consumer’s regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer’s attitude towards advertisements.
Key Words
influencer information source, message sidedness, consumer regulatory Focus, E-WOM intentions, 인플루언서 정보원천, 메시지 측면성, 소비자 조절초점, 온라인 구전의도
