Case Studies of the Fashion TherapySeunghee Lee 25(6) 1-12, 2021 DOI:10.12940/jfb.2021.25.6.1
TitleCase Studies of the Fashion Therapy
Seunghee Lee DOI:10.12940/jfb.2021.25.6.1 AbstractThe purpose of this study examines the fashion-related concerns of women in their early twenties and their personal thoughts on sociocultural factors through fashion. Data were collected twenty-seven female participants in their twenties in order to examine their traumas related to fashion and how these experiences affect their attitude toward clothing and fashion. Based on this, this study sheds light on what effects traumatic experiences have had on participants’ self-esteem. It also provides an in-depth analysis of the problems underlying and reasons for the study participants’ fashion choices, and attempts to demonstrate their self-reflection through fashion. Finding of the study was that the participants had a passive attitude toward fashion and built a wall against it. The study results suggest that the very first step to going beyond oneself and developing an active attitude is to try to be proactive and face a challenge related to fashion or clothes that one chooses oneself. Therefore, it is now time for Korean society to shape a culture that respects the unique qualities of every individual and allows free expression of diversity. Key Wordswomen’s closet, self-esteem, fashion therapy, qualitative study, case study |
Exploring the Relationships between Regret, Dissatisfaction, and Repurchase Intention of Fashion GoodsYu Hua Cui , Yu Ling Bai 25(6) 13-24, 2021 DOI:10.12940/jfb.2021.25.6.13
TitleExploring the Relationships between Regret, Dissatisfaction, and Repurchase Intention of Fashion Goods
Yu Hua Cui , Yu Ling Bai DOI:10.12940/jfb.2021.25.6.13 AbstractIn the current economic downturn, it is easy for consumers to be emotional and regret their fashion product purchases. The purpose of this paper was to understand the effect of customer regret on the dissatisfaction and repurchase intention of fashion consumers in China, which is the world's largest fashion trading country. A total of 275 participants were recruited from a Chinese online survey system (www.sojump.com). The SPSS 22.0 statistical package was used for various data analyses. This study conceptualized the positive relationship between customer regret and dissatisfaction and the negative relationship between dissatisfaction and the repurchase intention of fashion goods. The findings indicated that customer regret could be categorized into two distinct types, chosen and forgone regrets. Chosen regret had a greater effect than forgone regret on dissatisfaction. The negative influence of dissatisfaction on repurchase intention was weak in consumers with a high level of regret-solving effort. The results of this study will help fashion businesses retain their customers, thus gaining long-term and repurchase economic value for the fashion industry. Key Wordschosen regret, forgone regret, dissatisfaction, regret-solving effort, repurchase intention |
Sustainable Fashion Design Module Development for Higher Education : Adaptation of ADDIE Instructional ModelHye-won Lim , Elizabeth Burton 25(6) 25-45, 2021 DOI:10.12940/jfb.2021.25.6.25
TitleSustainable Fashion Design Module Development for Higher Education : Adaptation of ADDIE Instructional Model
Hye-won Lim , Elizabeth Burton DOI:10.12940/jfb.2021.25.6.25 AbstractDue to the fashion industry taking responsibility for their garment manufacturing, a significant number of UK universities are focusing on combining sustainability in their curriculum to support future employees’ skills and knowledge in sustainable fashion. A proper understanding of educational and instructional theories is needed to develop effective teaching and learning materials and environments. Therefore, this study aimed to evaluate the Fashion Design module created with consideration of sustainability using ADDIE instructional model. For evaluation, the teaching materials, including the module brief and the PowerPoint slides for each session, were used. Ten students were interviewed and observed along with two tutors, also interviewed to analyze the strengths and weaknesses of the module from a variety of viewpoints. With sustainable fashion being embedded into specialized higher education courses, tutors decided to incorporate sustainability into the module as an introduction to this topical subject in order to build a stronger foundation of knowledge and challenge traditional ways of working. Results showed that combining sustainability into the design and technical sessions had a positive influence on students who built upon their existing knowledge. Tutors researched the need for change within the industry in line with the Sustainable Development Goals and aligned the content to inform the students of the current crisis. This study could provide a guideline to create instructional material for sustainable fashion design courses. Key Wordssustainable fashion, Sustainable Development Goals, upcycling, instructional design, ADDIE model |
Development of Sustainable Accessory Design Using Convertible TechniquesWujun Tang , Sumin Koo 25(6) 46-69, 2021 DOI:10.12940/jfb.2021.25.6.46
TitleDevelopment of Sustainable Accessory Design Using Convertible Techniques
Wujun Tang , Sumin Koo DOI:10.12940/jfb.2021.25.6.46 AbstractThis research aimed to analyze the features of convertible accessories, develop sustainable accessory designs using convertible techniques, and evaluate the designs developed through a consumer satisfaction survey and in anticipation of commercialization. Through a review of literature and design cases, convertible accessories were classified; and six convertible accessory designs were developed into practical products. A survey on the convertible designs was conducted to evaluate their aesthetic, functional, and symbolic aspects, ease of use, usefulness, and the intention of consumers to purchase and use the products. In addition, a survey was performed to understand the differences in fashion leadership and eco commitment and behavior. The data were analyzed using descriptive analysis methods, a series of t-test, and ANOVA using the SPSS 25.0 software. There were 335 participants; mostly adult women aged between 20 and 60 years and living in China, one of the world's largest accessory markets. The participants showed high interest to use and purchase the developed designs. There were significant differences in aesthetics, functionality, symbolism, attitude, ease of use, usefulness, usage, and purchase intention for the developed convertible accessories among people with different levels of fashion leadership, environmental commitment, and behavior. The results of this study will help designers develop convertible accessories with a better understanding of consumer perceptions and attitudes towards convertible accessories. Key WordsConvertible Techniques, Sustainable Design, Accessory, Evaluation, Consumer Characteristics |
Comparative Analysis of the Roles and Identities of Artists and Fashion designersSeunghee Suh 25(6) 70-80, 2021 DOI:10.12940/jfb.2021.25.6.70
TitleComparative Analysis of the Roles and Identities of Artists and Fashion designers
Seunghee Suh DOI:10.12940/jfb.2021.25.6.70 AbstractThe purpose of this study is to compare and analyze the identities and roles so that they can grasp their social roles and directions. Artists show a change in identity from the deification of modern artists with freedom and genius to artists who challenge the cognitive aspect of art and redefine the scope and concept of artists by expanding their social role. Artists dreaming of an ideal art utopia, in which art, society, politics, and daily life are coordinated, are constantly presenting the social role and direction of art through the combination and challenge of new ways of art and craft, beauty and function, creative imagination, and public service. Fashion designers act as contemporary genius artists, creators who express the appearance of the times, practitioners who advocate social values and changes, members of business in the fashion system, celebrities who are spotlighted by the public at the center of the fashion industry, or fashion influencers. Thus, fashion designers are complex or selective in their role depending on the fashion philosophy of individual designers or location given within the fashion system. They are becoming the subject of creating the culture of the times by expressing social ideology or playing a role in practicing art in life that leads social culture so as to raise the value of fashion in their development and satisfy cultural enjoyment of fashion consumers who consume art in everyday life. Key Wordsart, artist, fashion, fashion designer, identity, social role |
Revitalizing Department Store Shopping Value and In-store Experiences: A Case Study on Debenhams and SelfridgesChristina Claridge , Eunsuk Hur 25(6) 81-101, 2021 DOI:10.12940/jfb.2021.25.6.81
TitleRevitalizing Department Store Shopping Value and In-store Experiences: A Case Study on Debenhams and Selfridges
Christina Claridge , Eunsuk Hur DOI:10.12940/jfb.2021.25.6.81 AbstractTraditional department stores have been struggling to attract customers for several years. Many retail stores have closed in recent years, even before the COVID-19 pandemic. The reinvention of in-store shopping value and experience is imperative to attract customers and reinvigorate retail business. The purpose of this study was to discover which in-store components can improve customer experiences and loyalty while also identifying dissatisfaction issues in consumer experiences in department stores. The data was collected from two consumer groups―luxury department store (Selfridges) customers and mid-market department store (Debenhams) customers―to identify the types of value and experiences they seek most often. The findings showed that to enhance their store patronage, Debenhams should reposition their brand image in a way that allows customers to connect with their self-image and lifestyle by improving efficiency and convenience and prioritizing the utilitarian and social value types. By contrast, Selfridges should enhancetheir store atmosphere, visual merchandising and sensory experiences by maximizing slow retailing experiences and emphasizing the aspirational self-concept image for symbolic and hedonic value. This research uncovered the existence of numerous overlappingvalue dimensions, each of which contributed to the enhancement of the others. Several young customers expressed their support for ecologically responsible, cost-effective second-hand luxury products. Instead of focusing merely on conventional value dimensions, department retailers should determine how environmental and ethical objectives can be fulfilled. This study explained how department stores can craft their in-store environments to appeal to their customers’preferred value types to ensure success in a competitive market. Key Wordsdepartment stores, store patronage, in-store shopping value, Selfridges, Debenhams |
Characteristics and Attitudes of Fashion in the Works of Women Impressionists - Focusing on the Works of Mary Cassatt and Berthe Morisot-Lee Keum Hee 25(6) 102-118, 2021 DOI:10.12940/jfb.2021.25.6.102
TitleCharacteristics and Attitudes of Fashion in the Works of Women Impressionists - Focusing on the Works of Mary Cassatt and Berthe Morisot-
Lee Keum Hee DOI:10.12940/jfb.2021.25.6.102 AbstractThe purpose of this study was to derive the characteristics of fashion that appeared in the daily life of bourgeois women in Paris in the late 19th-century, and to examine the attitudes women showed toward fashion in the modernized city of Paris. The research method was a literature study and a visual data analysis study targeting fashion of bourgeois women from 1860s to 1900s out of Mary Cassatt's 155 works and Berthe Morisot’s 147 works from Wikiart's digital images. The characteristics and attitudes showed in fashion in terms of women’s painter's work, women's daily life, and women's space are as follows. First, while the subject matter of their works was restricted to the house, fashion was described with the sensual colors, elegance, and sophistication anticipated of a woman's nature. The represented attitude toward women and fashion includes advice for pursuing the dignity of maternal love and women's intellectual life, as well as an attempt to reflect a current point of view on the woman image. Second, the daily life of bourgeois women was childcare, needlework, reading, and grooming. They valued socialization and entertainment as well as intimacy and education with children, so they wore different clothes depending on the situation. This suggested that it was necessary to dress appropriately both at home and when going out. Third, despite the fact that the public space for women was limited, they dressed elegantly in a variety of trends when they went out. This was fashion worn only for appearance. Key WordsImpressionism, 19th-century, Paris fashion, woman painter, grooming |
The Effects of Chatbot Anthropomorphism and Self-disclosure on Mobile Fashion Consumers’ Intention to Use Chatbot ServicesMinji Kim , Jiyeon Park , Miyoung Lee 25(6) 119-130, 2021 DOI:10.12940/jfb.2021.25.6.119
TitleThe Effects of Chatbot Anthropomorphism and Self-disclosure on Mobile Fashion Consumers’ Intention to Use Chatbot Services
Minji Kim , Jiyeon Park , Miyoung Lee DOI:10.12940/jfb.2021.25.6.119 AbstractThis study investigated the effects of the chatbot's level of anthropomorphism - closeness to the human form - and its self-disclosure - delivery of emotional exchange with the chatbot through its facial expressions and chatting message on the user's intention to accept the service. A 2 (anthropomorphism: High vs. Low) x 2 (self-disclosure through facial expressions: High vs. Low) x 2 (self-disclosure through conversation: High vs. Low) between-subject factorial design was employed for this study. An online survey was conducted and a total of 234 questionnaires were used in the analysis. The results showed that consumers used chatbot service more when emotions were disclosed through facial expressions, than when it disclosed fewer facial expressions. There was statistically significant interaction effect, indicating the relationship between chatbot’s self-disclosure through facial expression and the consumers’ intention to use chatbot service differs depending on the extent of anthropomorphism. In the case of "robot chatbots" with low anthropomorphism levels, there was no difference in intention to use chatbot service depending on the level of self-disclosure through facial expression. When the “human-like chatbot” with high anthropomorphism levels discloses itself more through facial expressions, consumer’s intention to use the chatbot service increased much more than when the human-like chatbot disclosed fewer facial expressions. The findings suggest that chatbots’ self-disclosure plays an important role in the formation of consumer perception. Key Wordschatbot, anthropomorphism, self-disclosure, mobile platform |
A Study to Reveal the Effects of Using Symbolic Meaning of Minhwa with People Having a Variety of Cultural BackgroundsJihye Park 25(6) 131-145, 2021 DOI:10.12940/jfb.2021.25.6.131
TitleA Study to Reveal the Effects of Using Symbolic Meaning of Minhwa with People Having a Variety of Cultural Backgrounds
Jihye Park DOI:10.12940/jfb.2021.25.6.131 AbstractAs the use of cultural elements to enhance design has become increasingly emphasized, fashion studies are focusing more on the cultural aspects of design. However, the diverse approaches of Minhwa (Korean folk painting) still need to be incorporated into fashion designs. Moreover, there is limited research on the awareness and thought of using a cultural design source of Minhwa based on people from different cultural backgrounds. This study aims to reveal an in-depth understanding of the use of Minhwa and its inner symbolic meaning by people from a diverse range of cultural backgrounds. A review of the literature on cultural design and Minhwa studies was conducted to establish a theoretical foundation. Focus group interviews were conducted with 26 participants, who were divided into five distinct cultural groups to ascertain their thoughts towards Minhwa and its inner symbolic meaning. The study’s major findings were threefold. First, the outer appearance of Minhwa elements based on aesthetic preferences and familiarity affect their preference choices more than the influences of their cultural backgrounds. Second, knowing the knowledge of symbolic meaning makes a big difference in image preference. Third, avoiding the use of anachronisms is a significant consideration, as they can lead to negative judgments irrespective of cultural background. Key Wordscultural design, Korean folk painting―Minhwa, symbolic meaning of Minhwa |
