A Study on the Characteristics of AI Fashion based on Emotions -Focus on the User Experience- 감성을 기반으로 하는 AI 패션 특성 연구 -사용자 중심(UX) 관점으로-
김민선 Minsun Kim , 김진영 Jinyoung Kim
DOI:10.12940/jfb.2022.26.1.1
Abstract
Digital transformation has induced changes in human life patterns; consumption patterns are also changing to digitalization. Entering the era of industry 4.0 with the 4th industrial revolution, it is important to pay attention to a new paradigm in the fashion industry, the shift from developer-centered to user-centered in the era of the 3rd industrial revolution. The meaning of storing users' changing life and consumption patterns and analyzing stored big data are linked to consumer sentiment. It is more valuable to read emotions, then develop and distribute products based on them, rather than developer-centered processes that previously started in the fashion market. An AI(Artificial Intelligence) deep learning algorithm that analyzes user emotion big data from user experience(UX) to emotion and uses the analyzed data as a source has become possible. By combining AI technology, the fashion industry can develop various new products and technologies that meet the functional and emotional aspects required by consumers and expect a sustainable user experience structure. This study analyzes clear and useful user experience in the fashion industry to derive the characteristics of AI algorithms that combine emotions and technologies reflecting users' needs and proposes methods that can be used in the fashion industry. The purpose of the study is to utilize information analysis using big data and AI algorithms so that structures that can interact with users and developers can lead to a sustainable ecosystem. Ultimately, it is meaningful to identify the direction of the optimized fashion industry through user experienced emotional fashion technology algorithms.
Key Words
emotional AI fashion, affective computing, Machine Learning, Deep Learning, user experience, 감정 AI 패션, 감성 컴퓨팅, 머신러닝, 딥러닝, 사용자 중심
An Analysis of Sustainable Macro Trends of Luxury Fashion Brands 럭셔리 패션 브랜드의 지속가능 매크로 트렌드 분석
An Analysis of Sustainable Macro Trends of Luxury Fashion Brands 럭셔리 패션 브랜드의 지속가능 매크로 트렌드 분석
이호재 Hojae Lee , 고은주 Eunju Ko
DOI:10.12940/jfb.2022.26.1.16
Abstract
Environmental problems increasingly serious, and sustainability in the fashion industry has become an essential factor. Nowadays, numerous brands are engaging in sustainable fashion activities, such as recycling, vegan, fair trade, etc., which have not been done before. However, there are limited studies about sustainable fashion activities focusing on luxury brands. The purpose of this study is to establish the current status of luxury brands’ sustainable fashion activities based on the macro trend of Todeschini et al(2017)’s thesis. This study selected six global luxury fashion brands Louis Vuitton, Hermes, Gucci, Prada, Burberry, and Stella McCartney. Data were collected from the brand’s websites and reports, fashion magazines, and Google. As a result of the study, the following adjustments are being implemented; first, efforts are being made to reduce the consumption of natural resources. Second, transparency on working conditions is provided in various ways. Third, luxury brands' awareness of the sharing economy was not opened. Fourth, efforts are being made to develop eco-friendly materials and technologies to minimize wastage. Based on these research results, if applied as basic data for the development of Korean fashion brands and start-up companies, it will help establish directions of sustainable fashion strategies.
Analysis of the Changes in Lower Body Measurements and Shapes of Women in Their 20s for Slacks Pattern Development 슬랙스 패턴개발을 위한 20대 여성의 하반신 주요 부위별 치수 및 체형 변화 분석
김지민 Jimin Kim , 엄소희 Sohee Um , 이영숙 Youngsook Lee , 김용문 Yongmun Kim , 우현리 Hyunri Woo
Analysis of the Changes in Lower Body Measurements and Shapes of Women in Their 20s for Slacks Pattern Development 슬랙스 패턴개발을 위한 20대 여성의 하반신 주요 부위별 치수 및 체형 변화 분석
김지민 Jimin Kim , 엄소희 Sohee Um , 이영숙 Youngsook Lee , 김용문 Yongmun Kim , 우현리 Hyunri Woo
DOI:10.12940/jfb.2022.26.1.30
Abstract
This study aims to provide basic information on the changes in lower body measurements and shapes of women in their 20s for developing better fitting slacks patterns and a more applicable sizing system that can be widely utilized for women of all ages. Factor and cluster analysis were performed on 1,360 women’s direct measurement data within the age group from the 5th (2004) and 7th (2015) Korean Human Body Measurement Investigation. The factor analysis identified four factors and explained 82.54% of the total variance; Factor 1, horizontal measurements of lower body; Factor 2, vertical lengths of lower body; Factor 3, measurements of leg and hip areas; Factor 4, lengths of hip and crotch areas. The cluster analysis categorized the lower body shapes of each age group into four shapes; Shape 1, a petite lower body with short legs; Shape 2, a long lower body with medium built; Shape 3, an obese abdomen and legs; Shape 4, a short and slim lower body. Shape 4 (36.5%), Shape 2 (31.2%), Shape 1 (27.8%), and Shape 3 (4.5%) were placed in the order of frequency from the highest to lowest among all the age groups. The findings of this study showed gradual changes in the lower body measurements and shapes of women in their 20s and relevant physical features of each age group. They can be utilized for developing women’s slacks patterns with better fitting and more comfort.
Key Words
women in their 20s, lower body shape, body measurement, index value, 20대 여성, 하반신 체형, 신체치수, 지수치
A Case Study of Russian Modern Fashion Applying Russian Folk Crafts and Art 러시아 민속공예와 예술을 적용한 러시아 현대패션의 사례연구
A Case Study of Russian Modern Fashion Applying Russian Folk Crafts and Art 러시아 민속공예와 예술을 적용한 러시아 현대패션의 사례연구
정주은 Jueun Jung
DOI:10.12940/jfb.2022.26.1.41
Abstract
Since the dissolution of the Soviet Union in 1991, the Russian public has been rapidly adapting to belated globalization, consistent with the ever-changing market economy. The purpose of this study was to investigate the social background and modern fashion of Russia after the collapse of the Soviet system and consider the characteristics of modern Russian fashion that have emerged in various ways amid the social changes. This study has significance in expanding the breadth of understanding the rapidly growing modern Russian fashion by considering modern Russian fashion and preparing the foundation while filling the need for research on the Russian fashion market, which has great potential. In the scope of the study, we investigated fashion from the post-2000s, when consumption began in earnest after Russia suffered a period of social and economic turmoil and switched to a liberalistic economy in 1991, to the present. In addition, we conducted an analysis focusing on the works of fashion designers who came from Russia and actively participated in work activities in Russia or abroad. Russian fashion designers reflect the unique cultural characteristics of Russia in their designs and incorporate Russian art into their designs to represent new fashion. Through continuous attempts for creative fashion design, modern Russian fashion will be developed in more diverse ways in the future. Thus, a follow-up study using various approaches to Russian fashion is needed.
Key Words
Russian modern fashion, sots art, sots art fashion, Russian avantgarde, 러시아 현대패션, 소츠 아트, 소츠 아트 패션, 러시아 아방가르드
A Study on the Practicality of 3D Virtual Wedding Dress -Focusing on Wedding Dress for Small Wedding- 3D 버추얼 웨딩드레스의 실물대용 가능성 연구 -스몰웨딩용 웨딩드레스를 중심으로-
A Study on the Practicality of 3D Virtual Wedding Dress -Focusing on Wedding Dress for Small Wedding- 3D 버추얼 웨딩드레스의 실물대용 가능성 연구 -스몰웨딩용 웨딩드레스를 중심으로-
Xinyi Yuan , 배수정 Soojeong Bae
DOI:10.12940/jfb.2022.26.1.53
Abstract
The purpose of this study was to compare the appearance similarity between a 3D virtual wedding dress, and a model wearing real dress, and production efficiency, and the possibility of achieving similar results with 3D digital technology. Five wedding dresses for small weddings under the theme of ‘Dream Series’, were designed and produced in virtual and real dresses to quantitatively compare and analyze the appearance similarity and production efficiency. Experts compared the appearance similarity on the silhouettes, colors, materials, and details, and production efficiency was compared with time and cost. Based on our results, 3D virtual images of four out of the five dresses were similar to the real images. Our efficiency evaluation results showed that the manufacturing time was 45.4% shorter, and the manufacturing cost was 46.1% less than the existing method. This indicated that the wedding dress manufacturing process using 3D virtual software was time and cost saving competitive. Our results also confirmed that 3D virtual software technology has the potential to increase the efficiency of designing and production, and therefore an increase in competitiveness and sales of wedding dresses. Furthermore, 3D technology allows consumers to select and order wedding dresses online through 3D virtual software. This is a great advantage, and it highlights the significance of this research study.
Key Words
digital clothing, wedding dress, small wedding, comparative evaluation, 디지털 클로딩, 웨딩드레스, 스몰웨딩, 비교평가
Study on the Development of Modern Fashion Design Using Joseon Hwapo (Flower Cloth) Patterns 조선 화포(花布) 문양을 활용한 현대 패션디자인 개발 연구
Study on the Development of Modern Fashion Design Using Joseon Hwapo (Flower Cloth) Patterns 조선 화포(花布) 문양을 활용한 현대 패션디자인 개발 연구
오하타에미이 Emii Ohata , 서승희 Seunghee Suh
DOI:10.12940/jfb.2022.26.1.68
Abstract
The purpose of this study is to create modern patterns based on considering the types and design elements of Joseon hwapo patterns containing Korean identity, and to develop costume designs by applying design elements of traditional Korean dress, Hanbok. These designs combine traditional costumes with modern sensibility using the attribute listing method, and present them using a 3D virtual clothing program. Through this, it is meaningful as it organizes data on Joseon hwapo patterns, which were rarely dealt with in the traditional Korean costume research, and it is also of research value as it is a work that utilizes Joseon hwapo patterns as a new source of fashion design development. As a research method, literature research was conducted based on the documents, ‘Nabeshima-sarasa hidensho’, ‘Nabeshima-sarasa mihoncho’, and ‘Zoho kafu benran’, which are related to Joseon hwapo remaining in Japan. Based on the literature research, research was performed by creating pattern design and costume design using the attribute listing method, and 3D virtual clothing. Traditional Korean costumes used in design development in this study were saekdong-jeogori, dolddi-jeogori, magoja, hongjangsam, durumagi, jungdan, gollyongpo, jeogui, breast band, mujigi-chima, chima, and baji. Further, accessories used in each costume, such as pyeseul, daedae, hapi, and jeonhaeng-utchima, and features of configurations, such as yongbo, chest ribbons, band hem, gusset, collar and dongjung, heorimalgi, neckline, and sapok line, were used for design development.
Key Words
3D virtual clothing, pattern, Attribute listing method, Joseon Hwapo, fashion design development, 3D 가상 착의, 문양, 속성열거법, 조선 화포, 패션디자인 개발
Service Pursuit Benefits and Revisit Intent Based on Nail Shop Customers' Self-Confidence and Self-Respect 네일숍 고객의 자신감과 자아존중감에 따른 서비스 추구 혜택 및 재방문 의도에 관한 연구
Service Pursuit Benefits and Revisit Intent Based on Nail Shop Customers' Self-Confidence and Self-Respect 네일숍 고객의 자신감과 자아존중감에 따른 서비스 추구 혜택 및 재방문 의도에 관한 연구
김민희 Minhee Kim , 박한힘 Hanhim Park
DOI:10.12940/jfb.2022.26.1.92
Abstract
The nail service field, which has emerged as a new trend in the beauty industry, is showing rapid growth compared to other beauty fields. As nail beauty services become more common and popular, studies on related fields are also actively progressing, but most of the research has been focused on changes on self-esteem. In addition, most of the preceding studies are centered on female customers, thus, there is little data on male customers that are increasing recently. This research aims to provide customized marketing data to the nail beauty service industry by analyzing the psychological characteristics of the customers and their motives by selecting self-esteem and confidence as factors. First, the customers’ confidence and self-esteem were classified into a group with high and low confidence and self-esteem, and as a result of analyzing the difference in service pursuit benefits and revisit intentions, there were significant differences in mood change, professionalism, health hygiene, aesthetics, and revisit. Second, as a result of analyzing the effect of the service pursuit benefits of male and female customers on the revisit intention, it was found that only health and hygiene had a significant effect on the revisit intention. Female customers also had a significant influence on their revisit intention, which is judged to have a significant effect on male customers' revisit intention because most of the main management is cuticle cleaning, callus management, and problematic nails.
Key Words
confidence, revisit-Intention, self-esteem, service pursuit benefits, 자신감, 재방문 의도, 자아존중감, 서비스 추구 혜택
Using Videos as a Teaching Tool in Sewing 동영상을 활용한 봉제 교육 연구
Using Videos as a Teaching Tool in Sewing 동영상을 활용한 봉제 교육 연구
권상희 Sang-hee Kwon
DOI:10.12940/jfb.2022.26.1.105
Abstract
This study investigated the effective pedagogical strategies for sewing by examining the efficacy of sewing videos as supplemental learning materials and demonstration tools. Sewing videos were created for face-to-face apparel construction courses, and students’ opinions on sewing videos as an educational tool were collected. Videos with subtitles were offered to Apparel Construction Course 1, whereas videos with narration and subtitles were offered to Apparel Construction Course 2. As “supplemental learning materials,” students rated videos as more effective for learning and satisfying than “documents with text and images.” The effectiveness and satisfaction scores for Apparel Construction Course 2 were significantly higher than those for Apparel Construction Course 1. Furthermore, videos were utilized significantly more than documents, and most students preferred videos over documents. The main benefits of videos as supplemental learning materials were repetitive learning at the learner’s convenience and the detailed presentation of the sewing process. Students regarded narration as more effective and satisfying than subtitles. Narrations were expected to be offered along with subtitles. As “demonstration tools,” students rated videos as more effective for learning and satisfying than traditional “sewing samples.” Students preferred “demonstration with videos” to “demonstration with sewing samples.” The main benefits of video demonstration were a close-up view, presentation of the entire sewing process, and shorter wait time without the need for group teaching. Students wanted more sewing videos and narrations to be offered, and various sewing machine feet to be used in the videos. Educational methods for sewing were suggested based on student opinions.
Key Words
sewing education, sewing video, demonstration video, 봉제 교육, 봉제 동영상, 시범 동영상
Characteristics of Fashion Contents of Domestic Male Fashion YouTubers 국내 남성 패션 유튜버 및 패션 콘텐츠 특성 연구
Characteristics of Fashion Contents of Domestic Male Fashion YouTubers 국내 남성 패션 유튜버 및 패션 콘텐츠 특성 연구
홍윤정 Yunjung¸ Hong
DOI:10.12940/jfb.2022.26.1.119
Abstract
This study analyzed characteristics of domestic male fashion YouTubers and fashion contents in accordance with the need to analyze various content demands and testes of male consumers in the fashion industry. Using literature research and fashion expert evaluation, characteristic factors of fashion YouTubers were derived and the popular content of fashion YouTubers was classified by subject to analyze contents according to characteristics of YouTubers. Based on literature research, ten representative male fashion YouTubers were evaluated by fashion experts. Characteristics of male fashion contents in Korea were derived from attractiveness-friendliness, friendliness, professionalism-friendliness, and expertise. Contents of male fashion YouTubers were mainly composed of styling contents that could feed back daily looks, fashion-related information contents, and Vlogs. They mainly dealt with daily fashion coordination evaluation made by YouTubers. Based on the proportion of fashion information easily accessed by ordinary men through single fashion item’s recommendations, shopping know-how or styling tip was mainly dealt with. This study was significant in that it analyzed characteristics and contents of male fashion YouTubers according to the need to analyze various content demands and tastes of male consumers who have recently emerged as an important consumer group in the fashion industry.
Key Words
characteristics of YouTuber, fashion contents, male fashion, male fashion YouTuber, YouTube, 유튜버 특성, 패션 콘텐츠, 남성 패션, 남성 패션 유튜버, 유튜브
The Effects of Fashion Brands’ Retro Marketing Types on Retro Characteristics Perception and Nostalgia Emotions 패션 브랜드의 레트로 마케팅 유형이 레트로 특성 지각과 노스탤지어 감정에 미치는 영향
The Effects of Fashion Brands’ Retro Marketing Types on Retro Characteristics Perception and Nostalgia Emotions 패션 브랜드의 레트로 마케팅 유형이 레트로 특성 지각과 노스탤지어 감정에 미치는 영향
오명수 Myeoungsoo Oh , 김한나 Hanna Kim
DOI:10.12940/jfb.2022.26.1.140
Abstract
This study examined the types of retro marketing of fashion brands and explored the difference in retro characteristics and nostalgic emotions. Additionally, the effects of retro characteristics on nostalgic emotions and the influence of nostalgic emotions on brand attitude were examined. A total of 33 fashion brands, including eight designer brands, 10 sports and outdoor brands, 11 casual brands, and four SPA brands were investigated to categorize the retro marketing types. An online survey was also conducted of respondents in their 20s to 50s, and a total of 363 responses were analyzed using SPSS 26.0. The results were as follows. First, the retro marketing of fashion brands was categorized into four types including brand heritage marketing, retro design marketing, retro emotional experience-oriented marketing, and brand collaboration marketing. The four retro marketing types showed differences in retro characteristics and nostalgic emotions. Second, the retro characteristics consisted of four dimensions including familiarity, attractiveness, uniqueness, and historicity. Nostalgic emotions consisted of four dimensions including sadness, longingness, comfort, and pleasure. Third, the results showed that familiarity and attractiveness had significant effects on comfort and pleasure, while uniqueness and historicity had significant effects on longingness. Fourth, the results showed that longingness, comfort, and pleasure had positive effects on brand attitude, whereas sadness had a negative effect on brand attitude.
