Impact of Consumer Need for Cognition, Contextual Consistency of Mobile Fashion In-app Advertising, and Product Involvement on Advertising Attitude 소비자 인지욕구와 모바일 패션 인앱 광고의 맥락일치성, 제품 관여도가 광고태도에 미치는 영향
조민희 Min-hee Cho , 한상인 Sang-in Han , 황선진 Sun-jin Hwang
Impact of Consumer Need for Cognition, Contextual Consistency of Mobile Fashion In-app Advertising, and Product Involvement on Advertising Attitude 소비자 인지욕구와 모바일 패션 인앱 광고의 맥락일치성, 제품 관여도가 광고태도에 미치는 영향
조민희 Min-hee Cho , 한상인 Sang-in Han , 황선진 Sun-jin Hwang
DOI:10.12940/jfb.2022.26.2.1
Abstract
Recently, as the importance of mobile marketing is emphasized, the in-app advertising market, which inserts ads into applications, is growing. The purpose of this study is to verify the interaction effects of need for cognition, contextual consistency, and product involvement on advertising attitude. The experimental design of this study is a three-way mixed design of 2 (consumer need for cognition: high vs low) X 2 (contextual consistency: context match vs context mismatch) X 2 (product involvement: high vs low). The subjects of the survey were 337 men and women in their 20s and 30s Living in Seoul and Gyeonggi-do. SPSS 25.0 statistical program was used to analyze frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis. The analysis results are as follows. First, contextual consistency of mobile fashion ads showed significant effect on advertising attitude. Second, consumer need for cognition and contextual consistency of mobile fashion ads showed significant interaction effect on advertising attitude. Third, contextual consistency of mobile fashion ads and product involvement showed significant interaction effect on advertising attitude. Finally, product involvement and consumer need for cognition showed a significant interaction effect on advertising attitude. Based on the research results, it will help fashion companies to establish effective mobile in-app advertising strategies.
Key Words
need for cognition, contextual consistency, product involvement, advertising attitude, mobile in-app ads, 인지욕구, 맥락일치성, 제품 관여도, 광고태도, 모바일 인앱 광고
Research on Fashion Design Using the Formative Features of Ecology 에콜로지의 조형적 특징을 활용한 패션디자인 연구
Research on Fashion Design Using the Formative Features of Ecology 에콜로지의 조형적 특징을 활용한 패션디자인 연구
박한힘 Hanhim Park
DOI:10.12940/jfb.2022.26.2.15
Abstract
The purpose of this study is to perform research of ecology concepts expressed in fashion and to propose a new ecology fashion design based on the results. As a specific research method, first, to determine the concept of ecology, the contents related to ecology were extracted and organized through literature research, and then a fashion collection research was conducted to acquire basic design data, such as silhouettes, materials, details, and colors. From WGSN, and a total of 57 images were selected and used as basic data for the design suggestions. As a result of collecting the collection images, it was found that cotton or denim fabrics were mainly used, and in particular, the frequency of use was high mainly for bright tones. The use of chambray, lace, and wrinkles, was also frequent, and the use of expression techniques using burn-out, bleach, and bleaching effects or parts, or entire dyeing was often noticeable. The colors showed neutral and pastel-toned characteristics, and the silhouette was mainly composed of long silhouettes centered on maxi, such as a top or calf based on the knee, rather than a mini. Fabrics for the final designs were linen and sappan wood, and they were used for the dye and red was used as the overall color. The silhouettes were simplified, and care was taken to prevent unnecessary waste, such as paper or materials, from being generated during the production stage. We tried to achieve the purpose of eco-logy by refraining from excessive trimming, except for essential subsidiary materials, such as zippers.
Key Words
ecology, protect the environment, back to nature, environmental protectionism, nature-oriented, 에콜로지, 환경보호, 자연회귀, 환경보호주의, 자연지향주의
Current Status of Development and Practice of Artificial Intelligence Solutions for Digital Transformation of Fashion Manufacturers 패션 제조 기업의 디지털 트랜스포메이션을 위한 인공지능 솔루션 개발 및 활용 현황
김하연 Ha Youn Kim , 최우진 Woojin Choi , 이유리 Yuri Lee , 장세윤 Seyoon Jang
Current Status of Development and Practice of Artificial Intelligence Solutions for Digital Transformation of Fashion Manufacturers 패션 제조 기업의 디지털 트랜스포메이션을 위한 인공지능 솔루션 개발 및 활용 현황
김하연 Ha Youn Kim , 최우진 Woojin Choi , 이유리 Yuri Lee , 장세윤 Seyoon Jang
DOI:10.12940/jfb.2022.26.2.28
Abstract
Rapid development of information and communication technology is leading the digital transformation (hereinafter, DT) of various industries. At this point in rapid online transition, fashion manufacturers operating offline-oriented businesses have become highly interested in DT and artificial intelligence (hereinafter AI), which leads DT. The purpose of this study is to examine the development status and application case of AI-based digital technology developed for the fashion industry, and to examine the DT stage and AI application status of domestic fashion manufacturers. Hence, in-depth interviews were conducted with five domestic IT companies developing AI technology for the fashion industry and six domestic fashion manufacturers applying AI technology. After analyzing interviews, study results were as follows: The seven major AI technologies leading the DT of the fashion industry were fashion image recognition, trend analysis, prediction & visualization, automated fashion design generation, demand forecast & optimizing inventory, optimizing logistics, curation, and ad-tech. It was found that domestic fashion manufacturers were striving for innovative changes through DT although the DT stage varied from company to company. This study is of academic significance as it organized technologies specialized in fashion business by analyzing AI-based digitization element technologies that lead DT in the fashion industry. It is also expected to serve as basic study when DT and AI technology development are applied to the fashion field so that traditional domestic fashion manufacturers showing low growth can rise again.
Key Words
digital transformation, fashion business, artificial intelligence, AI evolutionary stage, 디지털 트랜스포메이션, 패션산업, 인공지능, AI 진화 단계
Color Characteristics of Foreign Men's Premium Outer Brand 해외 남성 프리미엄 아우터 브랜드의 색채 특성
Color Characteristics of Foreign Men's Premium Outer Brand 해외 남성 프리미엄 아우터 브랜드의 색채 특성
홍윤정 Yunjung Hong
DOI:10.12940/jfb.2022.26.2.48
Abstract
This study aimed to investigate and analyze the overall color utilization characteristics as design elements of advanced men's premium outer brands. From the analysis of a total of 889 color samples, PB showed the highest distribution in color, Bk, R, and P. The use of ltg and p of high and low chroma was high, centering on dkg of low value and low chroma, and g of medium chroma. The men's premium outer brand displays a luxurious color image centered on color planning due to color contrast between dark and grayish shades. The characteristics of colors and color distribution by brand were considered. The brands that utilized the most diverse colors and shades were Herno, which pursues sportswear of the Elegance image, and Stone Island, which pursues casual images of workwear style. These results show that systematic planning using colors and shades are utilized by all premium outer brand concept. The results of this study are meaningful because they can be used as basic data for effective product planning, men's outer design development, and color planning of outer clothing brands are they represent premium outer brands for men, and identifies color characteristics as differentiated design elements.
Key Words
fashion color, menswear, outerwear, premium brand, 패션 색채, 남성복, 아우터, 프리미엄 브랜드
Analysis of Satisfaction and Repurchase Intention for Women’s Leggings by Demographic Characteristics 인구통계학적 특성에 따른 여성 레깅스 만족도 및 재구매 의도 분석
Analysis of Satisfaction and Repurchase Intention for Women’s Leggings by Demographic Characteristics 인구통계학적 특성에 따른 여성 레깅스 만족도 및 재구매 의도 분석
박영희 Younghee Park
DOI:10.12940/jfb.2022.26.2.67
Abstract
This study was aimed to investigate the differences in satisfaction and repurchase intention of leggings focused on women who have ever worn leggings. The participants were women in their 10s-50s who were residing in Busan and Gyeongnam, Korea. The survey was taken between July 3rd and 28th, 2021. A total of 313 questionnaires were completed and used in the statistical analysis. The data were analyzed with χ2-test, t-test, ANOVA, etc. using the SPSS. The leggings wearing by demographic characteristics were significantly different for age, monthly income, and occupation. The factors related to leggings postpurchase satisfaction were identified as reshaping body type and utilization, wearing sensation and functionality, design and price, colorfastness to laundry, and quality. As a result of analyzing the difference for leggings postpurchase satisfaction by demographic characteristics, colorfastness to laundry, and quality were significantly different by marital status, reshaping body type and utilization, design and price, and colorfastness to laundry, and quality were significantly different by age. All postpurchase satisfaction factors were significantly different by monthly income. Design and price, colorfastness to laundry, and quality were significantly different by occupation. The variables influencing the level of leggings satisfaction were wearing sensation and functionality, followed by design and price, reshaping body type and utilization, and colorfastness to laundry and quality. The repurchase intention of leggings was significantly different by age and monthly income. The variables influencing repurchase intention of leggings were design and price, followed by reshaping body type and utilization.
Suggestions for the Design of Trousers for Women with Lower Extremity Disabilities 여성 하지 지체장애인을 위한 바지 디자인 제언
이다현 Dahyun Lee , 서승희 Seunghee Suh
DOI:10.12940/jfb.2022.26.2.83
Abstract
The purpose of this study was to analyze the reality of clothes-wearing among physically disabled women and propose trouser designs. As a research method, an in-depth interview method was adopted for 10 women in their 30s and 50s with lower limb disabilities who could wear trousers and use wheelchairs. The study results identified the following factors that should be considered in the design of trousers. First, a semi-casual design that could hide physical deficiencies, was not different from ready-made clothes and enabled various looks was desirable. Second, the proper material would have little transformation in the form, have remarkable durability and laundry fastness, two-directional stretch, and hide deficiencies with a sense of thickness and density. Third, an “L-frame” pattern in a sitting position, and a straight fit were desirable. Finally, pockets can impose pressure according to their form, size, position, and sewing method, highlighted the need for a sewing approach to minimize seams in the fabric. For adjustment, an elastic band would be a good choice in terms of type, length, position, and material as it could satisfy both the convenience of putting on and taking off and comfort in wearing at the same time. Decorative design details can also impose pressure according to a sense of thickness, which means that they should be avoided in parts that are close to the body or can impose pressure according to posture.
Key Words
lower extremity disability, trousers design, wheelchair user, 하지 지체장애인, 바지 디자인, 휠체어 사용자
Development of Knitted Fashion Culture Products Using Gangneung Cultural Resource -Focusing on Gangneung Subo Patterns- 강릉 문화자원을 활용한 니트 패션문화상품 개발 -강릉 수보 문양을 중심으로-
Development of Knitted Fashion Culture Products Using Gangneung Cultural Resource -Focusing on Gangneung Subo Patterns- 강릉 문화자원을 활용한 니트 패션문화상품 개발 -강릉 수보 문양을 중심으로-
한선미 Sun Mi Han , 우현리 Hyun Ri Woo
DOI:10.12940/jfb.2022.26.2.95
Abstract
This study was aimed at developing a new textile design based on the authentic and cultural resources of the Gangneung Subo pattern and applying the textile design to knitted fashion products. Gangneung has been recognized for its outstanding artistry in the field of Gyubang art. Gangneung Subo is an embroidered wrapping cloth. The discovered and preserved Subo at this time was from the Kwandong region centered in Gangeung, and is regarded as the product of the indigenous native culture in Kwandong. Therefore, as a representative cultural resource of Gangneung, the Gangneung Subo has sufficient value as a material for the development of cultural products with uniqueness, distinctiveness, and historicality. As a research method, the background of Gangneung Subo was investigated. A total of 12 motifs were created while preserving the authentic originality of the Gangneung Subo pattern and minimizing unwanted deformations of the pattern during the developing process. The created motifs were repeatedly applied to the pattern and new textile designs were created. Eighteen knit fashion products, including narrow and wide-width mufflers and neck warmers, were developed by applying the new textile designs. As a significant cultural resource for cultural goods development, this study ascertained the value of Gangneung Subo, preserving its unique distinction and history. This study was especially significant since the Gangneung cultural goods developed used knitted material and extended the development to producing real products.
Key Words
cultural resources, Gangneung Subo, textile design, knit, fashion culture products, 문화자원, 강릉 수보, 텍스타일디자인, 니트, 패션문화상품
Types and Expressive Characteristics of the Chinese Shadow Puppetry Costumes, Yingxi 중국 산시성 피영극 복식의 유형 및 표현 특징
Types and Expressive Characteristics of the Chinese Shadow Puppetry Costumes, Yingxi 중국 산시성 피영극 복식의 유형 및 표현 특징
서승희 Seunghee Suh , 장천 Qian Zhang
DOI:10.12940/jfb.2022.26.2.110
Abstract
The purpose of this study was to analyze the expressive characteristics of Chinese shadow puppetry costumes. Literature study and case analysis were conducted using books, research papers, and materials from the Xi’an shadow puppetry museum. Based on the Chinese traditional costumes, the shape characteristics are utilized with the intaglio and embossing techniques, and the complex and unnecessary details are omitted to express the costume image in a characteristic and simple manner. Second, colour was used according to the traditional Chinese symbolic colour concept, and the brighter the colour, the higher the role’s status. The colour was also used to express identity and character. In addition, relatively vivid and highly saturated colours were used for the transparent effect of the shadow puppetry. Third, a role’s status is indicated by the density and completeness of the patterns; the higher the role’s status, the more complex and sophisticated the patterns, and the lower the status, the simpler the patterns or no patterns are used. Fourth, the faith for blessing expressed in the shadow puppetry is a representative folk auspicious culture. The repertoire of the shadow puppetry and the patterns on the costumes worn by the puppets, express the culture in an implicit way to symbolize the meaning of auspicious things.
Key Words
Chinese folk art, expressive characteristics of the costumes, shadow puppetry, Shaanxi, Yingxi, 중국 민속예술, 복식의 표현 특징, 그림자극, 산시성, 피영
Using a Stretch Sensor About of Squat Ankle Range of Motion Check Socks -Focusing on Men in Their Late 20s- 스트레치 센서를 이용한 스쿼트 시 발목 가동범위 체크 센서 양말에 관하여 -20대 후반 남성을 중심으로-
송관우 Kwanwoo Song , 박진희 Jinhee Park , 김주용 Jooyong Kim
Using a Stretch Sensor About of Squat Ankle Range of Motion Check Socks -Focusing on Men in Their Late 20s- 스트레치 센서를 이용한 스쿼트 시 발목 가동범위 체크 센서 양말에 관하여 -20대 후반 남성을 중심으로-
송관우 Kwanwoo Song , 박진희 Jinhee Park , 김주용 Jooyong Kim
DOI:10.12940/jfb.2022.26.2.129
Abstract
The purpose of this study is to develop socks to check the range of ankle movement during squats for men in their late 20s. Sensors of 6, 8, and 12 mm were selected, and each sample was impregnated 1 to 3 times. It was prepared using a CNT dispersion, and the GF value was measured using UTM. Among them, the sample with 2 impregnation showed the best GF value. As a result of applying each sample to the socks, the 12 mm sensor was wider than the area of the Achilles tendon, resulting in noise, and the 8 mm sensor was higher than the tensile strength of the socks, resulting in a decrease in the graph. Therefore, testing was performed using a 6 mm sensor. In order to determine the effectiveness of the sensor, the normal operating range was checked through squats, and significant changes were confirmed when the operating range was checked again through squats by performing operations that can increase the operating range through Gastrocnemius, Soleus stretching, and low lunge. Using the results of this study, it is expected that the average value of the ankle movement range of the user is checked prevent injury, to be provided as basic data for the production of shoe products and the promotion of physical health.
Evaluation of Pants Embedded with Motion Adaptable 3D Printing Fall Impact Protective Pads 동작 가변적 3D 프린팅 낙상보호패드가 통합된 팬츠의 평가
이진숙 Jinsuk Lee , 박정현 Junghyun Park , 이정란 Jeongran Lee
DOI:10.12940/jfb.2022.26.2.143
Abstract
The purpose of this study was to develop protective clothing that could alleviate fall impacts. Fall impact protection pants for elderly women were designed, and motion adaptable hip pads and knee pads printed by 3D printing were integrated into the pants and evaluated. First, the design of the fall impact protection pants with variable motion was semi-loose fitting pants that could be worn and detached from the protective pad. A pad pocket was made in the lining inside the pants so that the protective pad could be fixed to the protective area. Second, in the evaluation of the appearance of the fall impact protection pants, the wearer group had a good score of 4.60 or higher for all questions on color, material, ease, and fit. In the evaluation of the insertion method of the protective pad, the flexibility of the pad, and the weight of the pad, the subjects’ scores were 4.30∼4.80. The fit of the fall impact protection pants was excellent in the texture and elasticity of the outside and inside of the pants. There was no discomfort due to the pad(4.60), and no difficulty in movement during wearing activities was reported. During squatting, it was evaluated as 4.80, indicating that the motion adaptable hip joint and knee pads were highly effective during operation.
Key Words
fall impact, motion adaptable, 3D printing, protective pants, hip joint and knee pad, 낙상충격, 동작 가변, 3D 프린팅, 보호팬츠, 고관절과 무릎패드
