A Study on Sasanian Costume Depicted on Rock Reliefs at Taq-I Bustan 타퀴이 부스탄 부조에 묘사된 사산조 복식연구
장영수 Youngsoo Chang
DOI:10.12940/jfb.2023.27.2.1
Abstract
Taq-i Bustan rock reliefs are relatively well preserved among Sassanid relics. They are considered concrete and empirically important materials for studying Sassanian culture. In these rock reliefs, inauguration of various kings and hunting scenes are depicted. Thus, kings' attire and life of the court could be discerned according to eras. The purpose of this study was to investigate Sassanian clothing styles of various social positions by analyzing their clothing depicted in rock reliefs and to improve comprehension of the culture of the Sassanian Dynasty. Methodically, literature studies and artifacts were analyzed in parallel. Data of these two insources were consolidated for comparison. Results of this study are as follows. Since the Sassanian Dynasty succeeded the Parthian Dynasty, the Parthian style of clothing pieces such as tunic and trousers appeared in their attire. Basic types of tunics and trousers did not vary according to social status or age. However, details showed differences in those aspects. In the early Sassanian Dynasty, the dressing style of Rome was adopted. Styles of tunic and trousers featured draperies with many wrinkles and shoes were worn instead of boots. Trousers were tied with laces at ankles and laces were decorated with round clasps, imitating the style used by Kushan kings to the east of Sasanians. External cultural elements were also present in costumes of the Sassanian Dynasty, which played a bridging role for cultural exchanges between Eastern and Western civilizations at the gateway of the Silk Road.
Development of 119 Paramedics' Quarantine Suit Design to Respond to Virus Transmission -Focusing on COVID-19- 바이러스 전파 대응을 위한 119구급대원 방역복 디자인 개발 -COVID-19를 중심으로-
나현숙 Hyun-suk Na , 이옥희 Ok-hee Lee , 배수정 Soo-jeong Bae
Development of 119 Paramedics' Quarantine Suit Design to Respond to Virus Transmission -Focusing on COVID-19- 바이러스 전파 대응을 위한 119구급대원 방역복 디자인 개발 -COVID-19를 중심으로-
나현숙 Hyun-suk Na , 이옥희 Ok-hee Lee , 배수정 Soo-jeong Bae
DOI:10.12940/jfb.2023.27.2.26
Abstract
This study aimed to develop a visually differentiated quarantine suit design for giving 119 paramedics comfort to work and psychological stability and to awaken awareness without fear or pressure of the public through literature review and practical research. Basic research was conducted on firefighting uniforms and quarantine suits in Korea and abroad, focusing on domestic and foreign related literature. An interview survey was conducted to identify the current status, problems, and preferences of the design. Research subjects were eight dispatched paramedics and two executives in Seoul and Gwangju. The survey period was from September 15, 2022 to October 10, 2022. Interviews were conducted through phone calls. Results of this study were as follows. Most of the quarantine suits currently worn were Level D style ready-made clothes without coverall patterns. The current quarantine suit was designed without reflecting the symbolism of the National Fire Agency. They were wearing a generous size without having to think about the fit. Most of these quarantine suits were white. In addition, the quarantine suit could not be equipped with a camera for the safety of paramedics. After identifying improvements based on results of the above interview analysis, the following quarantine suit design was proposed. First, it would be differentiated from other institutions by designing suits with symbolism. Second, the convenience of size, camera equipment, and better breathability and style than Level D should be considered. Based on these results, a total of five quarantine suits were designed.
Key Words
COVID-19, quarantine suit, 119paramedics, design development, 코로나바이러스-19, 방역복, 119구급대원, 디자인 개발
Use of an Electric Muscle Stimulation Thigh Band and High-intensity Circuit Training to Activate the Thigh Muscle 무릎 밴드를 이용한 EMS와 High-intensity Circuit Training의 대퇴근육 활성화 효과
박한나 Hanna Park , 박진희 Jinhee Park , 김주용 Jooyong Kim
Use of an Electric Muscle Stimulation Thigh Band and High-intensity Circuit Training to Activate the Thigh Muscle 무릎 밴드를 이용한 EMS와 High-intensity Circuit Training의 대퇴근육 활성화 효과
박한나 Hanna Park , 박진희 Jinhee Park , 김주용 Jooyong Kim
DOI:10.12940/jfb.2023.27.2.39
Abstract
The purpose of this study was to effectively improve the thigh muscles of adult women working from home due to COVID-19. In this study, ten adult women working from home performed 1) an electromyography test, 2) a static balance test on a balance board, and a 3) dynamic balance test by squatting on a Bosu ball four times: before electric muscle stimulation (EMS), after EMS, after high-intensity circuit training (HICT), and after EMS plus HICT. For this test, EMS was attached to a medical knee support to manufacture an EMS knee band that could be easily worn regardless of the location. For the experiment, EMS(electric muscle stimulation) was attached to the medical knee protector to manufacture an EMS knee band that can be easily worn regardless of location, and was measured based on the right foot. The study results confirmed that in all tests (electromyography test, static balance test on the balance board, and dynamic balance test by squatting on a Bosu ball), thigh strength improved in the order of treatment before EMS, after EMS, after HICT, and after EMS plus HICT. The study showed that people working from home or with activity restrictions due to COVID-19 had better exercise effects when wearing the EMS knee band and performing HICT, even in a small space.
A Study on the Actual Wearing Status of Health Masks - Focusing on College Students in Their 20s - 보건용 마스크의 착용실태에 관한 연구 - 20대 대학생을 중심으로 -
송하영 Hayoung Song , 이경화 Kyong-hwa Yi
DOI:10.12940/jfb.2023.27.2.52
Abstract
Based on five types of health KF masks currently being commercialized, this study analyzed results of a survey of 316 male and female college students with experience in wearing health masks in Seoul metropolitan area. By identifying problems and improvement requirements according to current status of wearing health masks, results of this study could be used as basic data for designing ergonomic health mask with improved ease of wearing and satisfaction for human safety protection in the future. SPSS 26.0 statistical program was used for all data analyses, including post-hoc test, χ2 test for cross-analysis, frequency analysis, independent samples t-test, ANOVA, and Duncan test. Considering that masks are worn for more than 8 hours a day on average, it is necessary to design masks considering materials, sizes of mask ear straps, elasticity and thickness of straps. The design should minimize contact with lips and cheeks with improved fit and comfort, blocking performance, and aesthetics. According to this survey, nearly 50% of respondents said they were willing to wear masks even after the end of COVID-19. Thus, it is necessary to perform research and improve masks to have excellent colors, designs, shapes, fit, and functions suitable for both pandemic and post-pandemic era when wearing masks is common.
Key Words
health mask, actual wearing status, COVID-19, wearing satisfaction, 보건용 마스크, 착용 실태, 코로나 19, 착용 만족도
An Exploratory Study on Experience of Luxury Brand Virtual Fashion Show 럭셔리 패션 브랜드 가상패션쇼 경험에 대한 탐색적 연구
An Exploratory Study on Experience of Luxury Brand Virtual Fashion Show 럭셔리 패션 브랜드 가상패션쇼 경험에 대한 탐색적 연구
정효조 Hyojo Jung , 고은주 Eunju Ko
DOI:10.12940/jfb.2023.27.2.70
Abstract
Today, VR, AR, and MR technologies that travel between real world and virtual world are rapidly developing. These technologies are adopted in luxury fashion brands for virtual fashion shows and runways, virtual retail shops and virtual fitting services. Despite its growth potential and social importance, virtual fashion space has been studies insufficiently. Therefore, this study aimed to examine the consumer experience on the virtual fashion space types, components of virtual fashion space, perceived value, and continuous usage intention. Prada, one of the most active luxury fashion brands in the VR field, was selected as the stimulus for an in-depth interview. Participants experienced virtual fashion show space through VR device (Oculus Quest 2 from Meta) before responding to the questions about their experience. Results showed that material space was more like virtual whereas perceptual space felt like reality. Participants could imagine about more virtual image from material space and more real image from perceptual space elements. Moreover, perceptual space enhanced the immersion, presence, and interactivity compared to material space. Most participants perceived that the virtual fashion show was useful and playful, leading to the continuous usage intention. It implies that improvements for some technical limitation from VR device and virtual contents can provide quality consumer experience in the future. Based on results of this study, fashion companies can establish useful marketing strategies for consumers' immersive and playful experiences when introducing virtual fashion space.
A Case Study of the Sustainable Practice in Luxury Brands 럭셔리 브랜드의 지속가능 실천 사례에 관한 연구
유수민 Soo Min Yoo , 이정수 Jung Soo Lee
DOI:10.12940/jfb.2023.27.2.88
Abstract
This study aimed to understand the current status of practice for sustainability in luxury fashion brands. A total of five luxury brands (Louis Vuitton, Hermes, Gucci, Burberry, and Prada) were selected. Each company's official website, sustainability reports, and articles on sustainability practices were compiled. In addition, analysis was performed based on criteria of sustainability such as environmental, social, economical, and cultural dimensions. As a result, the biggest commonality of the five brands was that they promoted the most active change in the environment. These brands tried to reduce energy consumption in materials and production processes. Among them, Burberry, Gucci, and Louis Vuitton had their own departments for sustainability. However, there were differences in strategies of activities between brands for social, economical, and cultural sustainability. Among the five companies, Burberry and Gucci pursued sustainability strategies the most aggressively. They separated their sustainability strategies in terms of environmental, social, economical, and cultural aspects and shared them with consumers. A set of outcomes for the plan were provided as objective data. The sustainable management strategy has become a key strategy for long-term growth of the luxury brand market. To survive in the market, luxury brands should elaborate sustainable management strategies and actively share them with consumers.
Research on Customer Survey for Clothing DIY Packages 의류 DIY 패키지의 소비자 현황조사 연구
이은혜 Eunhye Lee
DOI:10.12940/jfb.2023.27.2.108
Abstract
Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 4 60 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.
A Study on the Aesthetic Identity of Modern Eroticism Fashion from the Perspective of Jacques Lacan's Unconscious Theory -Focusing on Jouissance & Gaze Theory- 자크 라캉 무의식이론의 관점에서 본 현대 에로티시즘 패션의 미적 정체성 연구 -주이상스와 응시론을 중심으로-
A Study on the Aesthetic Identity of Modern Eroticism Fashion from the Perspective of Jacques Lacan's Unconscious Theory -Focusing on Jouissance & Gaze Theory- 자크 라캉 무의식이론의 관점에서 본 현대 에로티시즘 패션의 미적 정체성 연구 -주이상스와 응시론을 중심으로-
양정원 Jungwon Yang , 이미숙 Misuk Lee
DOI:10.12940/jfb.2023.27.2.124
Abstract
The purpose of this study is to determine the aesthetic identity of modern eroticism fashion in which the energy of desire is maximized through the ‘jouissance’ and ‘gaze’ of the unconscious theory of Jacques Lacan. The research method derived aesthetic identity after examining jouissance and gaze deeply related to eroticism in Lacan's theory of the unconscious by analyzing data of domestic and foreign monographs and prior research. Case analysis was limited to 2000 S/S to 2022 F/W. Based on prior research, it was analyzed mainly on clothing with eroticism characteristics of ‘exposure, close contact, see-through, the conversion of underclothes into outer garments’. Results of the study are as follows. First, eroticism, which can be linked to Lacan's type of ‘jouissance’ with multiple meanings as the generating point of eroticism, has manifested itself in voyeuristic eroticism, fatale eroticism, masochistic eroticism, surplus eroticism, and sacred eroticism. Second, as eyes of unconscious desire, visual expression characteristics of ‘gaze’ appeared as anamorphosis, trompe l'oeil, and depaysement. The identity of eroticism derived from Lacan's jouissance and the perspective of the desire gaze was divided into voyeuristic desire to gaze, fatal desire to gaze, masochistic desire to gaze, surplus desire to gaze, and sacred desire to gaze. Results of this study will expand theoretical horizons of eroticist fashion with a new interpretation of eroticism by combining Lacan's desire as a repressed and alienated subject within the human unconscious with the art that expands it.
Key Words
eroticism fashion, Jacques Lacan, jouissance, gaze theory, unconsciousness, 에로티시즘 패션, 자크 라캉, 주이상스, 응시론, 무의식
An Exploratory Study on the Development of Hanbok Culture Industry 한복 문화 산업의 발전을 위한 탐색적 연구
An Exploratory Study on the Development of Hanbok Culture Industry 한복 문화 산업의 발전을 위한 탐색적 연구
박은주 Eunju Park , 이영주 Young-ju Rhee
DOI:10.12940/jfb.2023.27.2.140
Abstract
In this study, in-depth interviews with Hanbok experts on the development direction of the Hanbok culture industry were performed to listen to professional and future-oriented opinions for the development of Hanbok culture and the Hanbok industry. Interviews were conducted with 12 experts to identify the perception of the Hanbok culture industry and to confirm the possibility of sustainable development of Hanbok as a global culture. First, the results of this study should be preceded by the establishment of concepts such as traditional Hanbok, daily Hanbok, fusion Hanbok, and new Hanbok, and design, education, and government support suitable for each field are required. Second, the responsible craftsmanship of the Hanbok industry, the development of Hanbok design with the aesthetics and convenience of Hanbok designers, multi-dimensional research with high academic use, and systematic support for various Hanbok-related programs and events by the government are needed. Third, the government should promote and actively wear Hanbok through various media to revitalize the Hanbok culture, such as establishing a Hanbok wearing day, reviving etiquette education in school, and providing local-based Hanbok wearing experience education. Fourth, in order to cultivate professional manpower, detailed Hanbok education by field is necessary, and specialized education tools, such as distribution, VMD, and stylist are proposed.
