A study on the Scythian BraceletsMoon Ja Kim 8(3) 1-9, 2004
TitleA study on the Scythian Bracelets
Moon Ja Kim DOI: AbstractScythians kept herds of horses, cattle, and sheep, lived in tent-covered wagons, and fought with bows and arrows on horseback. They developed a rich culture characterized by opulent tombs, fine metalwork, and a brilliant art style. The excavations of royal burials have provided the most complete record of the jewelry of the Scythians. Typical art objects were in the form of stags or other animals, hammered or stamped out of gold and often inlaid with colored stones or glass. The Bracelet consisted of two of distinct technique : One made from heavy forged gold bars, terminated with more delicate spiraled finals. Another technique used beaten gold foil, perhaps as thick as a piece of paper with fabulous designs repousse and chased (impressed in relief into the gold with small hammers and chisels) into the metal. They also used stones and clay dies to form gold foil into people repeated also motifs for use in torques and belts. The Scythian Bracelet were divided into 4 styles according to the shape, Bracelets with ends shaped like beasts style, Spiral style, Layers style, Crown with openwork style. Scythian Bracelet in the Black Sea region had completely degenerated, stifled by motifs and shapes of Greek origin, retaining its representational realism and its full emotional vitality. Key WordsScythian bracelet, Ends Shaped Like beasts style, Spiral style, Layers style, Crown with openwork style |
A Survey and Analysis of the Hygienic Aspects of Pet-Dog Clothes MaterialsBoo Ja Shim 8(3) 10-19, 2004
TitleA Survey and Analysis of the Hygienic Aspects of Pet-Dog Clothes Materials
Boo Ja Shim DOI: AbstractThe purpose of this research is to reveal the antimicrobial activity of pet-dog clothes by investigating the bacteria resistance of 4 kinds of pet-dog clothes materials. 1. Investigation Results of Pet-Dog Clothes 64.7% of 150 survey participants, revealed they had pet-dog clothes. Hand laundering was 67.0%, while the laundering of both human and animal clothes was 9.2%. The greatest washing frequency was once every 2 weeks. So, the subjects didn`t seem to think high of hygienic matters. Even though no if any relations were reported by 34.7% of the subjects, there were some experiences like sneezing or coughing (41.3%), slight itching (20.7%), and acute skin allergies. There were such hugging methods as heart to heart to the center (22.7%), face to face and around the mouth (16.7%), and below the heart with the dog`s face outward (15.3%). Thus, hugging the dog near the pet-lover`s face seems to be the cause of respiratory diseases including sneezes and coughs. 2. Results of the Anti-Bacteria Experiment of Pet-Dog Clothes Materials According to the analysis of the germs collected and cultured in this study to reveal the properness of pet-dog clothes materials, they were bacteria or bacilli in shapes. Spore growth was active in the order of such experimental materials as artificial leather > cotton > cotton/ nylon > polyester (finest thread). In terms of germ groups, the order was polyester(finest thread) > cotton > cotton/ nylon > artificial leather. Key Wordspet-dog clothes, bacilli, bacteria-resistance experiment, respiratory disease, finest thread |
The Relationship between Traditional Embroidery of Gubang Craft and Modern Fiber Art in KoreaSoo Cheol Rhee 8(3) 20-33, 2004
TitleThe Relationship between Traditional Embroidery of Gubang Craft and Modern Fiber Art in Korea
Soo Cheol Rhee DOI: AbstractThe creative energy of the Korean women who pursued spiritual artistic practices under the limited situation of male-dominated confucian society in the Chosun Dynasty(AD 1392 - AD 1910) constituted the background for the development of Gubang Craft. Gubang Craft represented their artistic abilities, moral and family values, and the pursuit of self-esteem. Especially embroidery successfully showed four main elements of Gubang Craft such as embellishment, diversity, femininity, and craftsmanship. This paper is designed to explore how the traditional elements of embroidery works are restored and have influence on the modern Korean fiber art. Key WordsGubang Craft, Embroidery, Cultural Background, Modern Fiber Art |
Effects of Fashion Goods Promotion Strategy to CRM (Customer Relationship Management)Byoung Hwa Lee , Hwa Jin Shim 8(3) 34-48, 2004
TitleEffects of Fashion Goods Promotion Strategy to CRM (Customer Relationship Management)
Byoung Hwa Lee , Hwa Jin Shim DOI: AbstractThis study aims to determine any possible causation between identifying which major factors affect CRM(Customer Relationship Management) in terms of promotion strategies for fashion goods and classifying customers into several categories, so that it can seek reasonable strategic measures based on CRM. This study suggested a model by selecting several variables meeting its goals, and used total 672 sheets of questionnaire for final analysis. In addition, a structural equation model was analyzed As a result, it was found that pricing flexibility had more or less influential relationships with trust, satisfaction and commitment in CRM, although having a negative relationship with commitment. Salesperson`s role was also significantly correlated with trust, satisfaction and commitment in CRM, and especially, there were more influential relationships with satisfaction than any other factor. Service quality had relatively high influential relationships with trust, satisfaction and commitment in CRM. Retained customers showed more or less influential relationships with trust, satisfaction and commitment, while loyal customers did so with satisfaction and commitment, except for trust. Key WordsPromotion, CRM, Pricing Flexibility, Salesperson`s Role, Service Quality |
Effects of Hair Colors on the Image -Centered on Female Collegians in Their 20s-Eun Ji Li , Boo Ja Shim 8(3) 49-58, 2004
TitleEffects of Hair Colors on the Image -Centered on Female Collegians in Their 20s-
Eun Ji Li , Boo Ja Shim DOI: AbstractIn the modern society, already a popular and public part of fashion, hair coloring has the effect of optical illusion on image. This study therefor aims to reveal the effects of varied and fashionable hair coloring on the body images. This is a combination of an actual examination and an experimental study. In order to know the effects of hair colors on body image, 230 female collegians residing in Busan were given a questionnaire on the reality of hair dyeing. Based on the actual research, one subject was selected and stimuli were manufactured. The analysis and examination of the effects of hair dyeing have produced the following conclusions. (1) As a result of dispersion analysis about the image effect according to hair colors, a meaningful difference is recognized in the item and indicates that hair color variation influences the image effect. (2) As a result, extracting the factors that hair colors can influence the image, 3 factors were extracted. The first factor is an intellectual image, the second factor is an active image, and the third factor is a comfortable image. (3) Image effect in hair colors are as same next. Red and Orange color clearly indicate the image of ``charismatic``, ``lively``, ``positive``, ``active``, ``light`` and ``gorgeous``. Blue and Green color indicates the image of ``unfriendly``, ``hard``, ``cold`` and ``uneasy``. White color indicates the image of ``unfriendly``, ``charismatic``, ``gorgeous`` and ``impure`` then Black color has images of ``friendly``, ``intellectual``, ``indignified`` and ``pure``. In other words, the result indicates rather a different tendency comparison with the general color image. Key Wordsbody image, hair coloring |
A Study on the Bobos Styles in the Contemporary Fashion Trend -Focusing on the Bobos feature in Korea-Gwi Ja Han 8(3) 59-69, 2004
TitleA Study on the Bobos Styles in the Contemporary Fashion Trend -Focusing on the Bobos feature in Korea-
Gwi Ja Han DOI: AbstractThis thesis has an intention to examine how much Bobos, which has appeared as a new ruling class in the age of digital information economy, has had an influence on the fashion design and which aspect Bobos fashion assumes specifically. The existence of Bobos in Korea and its cultural disposition are examined. To do so, questionnaire survey has been performed for 400 persons. According to the result, it is shown that they control themselves thoroughly through exercise and have much interest in their health; for example, they prefer organic agricultural products and nonpolluting foods. They also consume goods reasonably, emphasizing on their own individuality, rather than purchase high-price articles for no good reason, and enjoy their life while seeking for success in the society. Such a disposition is almost same as that in the U.S, showing a small difference in the occupation or origins. It is examined which aspect Bobos fashion design, a new trend, assumes in more detail. Bobos seeks for a thing that is not cheap, has a recognized brand, and is not behind the fashion. They like the nature friendly, classical, and not vulgar thing. design should be casual and practical, and the quality of the material should be good. Especially, an individual disposition is emphasized in Bobos fashion, in which they disregard a brand and try to be the subject of a trend, by creating a fashion by themselves, to express their originality freely. Bobos fashion the first style it harmonizes the appear things not to be matching with each other and depending on pursuing the mix & match. The second style of Bobos fashion nature is friendship and fight. The hazard which it does like that the fact that it attempts is the composition characteristic of idea. The namely design is an utility cheap assuredly with high-class characteristic of subject matter is not a recognize cheap. The third style of Bobos fashion is expressed in nostalgic about the art. Of course Bobos style is not a possibility fashion as main stream of doing still today, but the effect of Bobos is magnified gradually from cultural, social, economic area. It analyzes style is a tendency where trend of the consumer is gradually converted marketing. This paper is meaningful in the sense that Bobos class, which has not been examined yet systematically, and the fashion are connected closely, and the fashion trend in the next is examined. Key WordsBobos, Bourgeois , Bohemian, Fashion |
A Study on the Women Image Expressions of Cosmetic Advertisements through the Digital MediaChung Ah Han 8(3) 70-83, 2004
TitleA Study on the Women Image Expressions of Cosmetic Advertisements through the Digital Media
Chung Ah Han DOI: AbstractThe female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women` social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style. Key WordsCosmetic brand, Womanly image, Digital media, Advertisement |
A Study on Development of Chinese Men`s Apparel Sizing System 2Hee Soon Sohn , Jee Yeon Kim 8(3) 84-113, 2004
TitleA Study on Development of Chinese Men`s Apparel Sizing System 2
Hee Soon Sohn , Jee Yeon Kim DOI: AbstractThe purpose of this study is to provide for some basic data useful to production of the apparels fit and measured well for the Chinese men. For this purpose, Chinese men`s apparel measurements and specifications were determined per area group(Beijing and Shanghai) according to the Men`s Wear Specifications (GB/T 1335.1-1997), National Standards of People`s Republic of China. The results of this study can be summarized as follows; 1. As a result of dividing the Chinese men into Beijing and Shanghai men and thereby, setting stature and upper chest circumference for upper garments and stature and waist for lower garments. 2. As a result of analyzing the correlational distributions of stature and upper chest circumference measurements by region (Beijing and Shanghai) and type of physique, it was found that the coverage rate of the selected sizes was higher in Shanghai sample than Beijing sample in case of the sample with thicker waist circumferences. 3. As a results of analyzing the correlations according to the three-fold classifications of stature /upper chest circumference/waist for garment specifications by region (Beijing and Shanghai) and type of physique, "A" type was most covered, followed by "B", "C" and "Y" types. Key WordsMen`s Wear Specifications, stature and upper chest circumference, stature and waist, type of physique |
