The Relationships between Women`s Satisfaction of their Lower Body Parts and their Overall Weight Satisfaction : A Study of Women in their Twenties to their FiftiesHyun Ju Jung , Jasper Cynthia R. 9(3) 1-7, 2005
TitleThe Relationships between Women`s Satisfaction of their Lower Body Parts and their Overall Weight Satisfaction : A Study of Women in their Twenties to their Fifties
Hyun Ju Jung , Jasper Cynthia R. DOI: AbstractThe aim of this paper is to provide how to adopt statistical technique like Lisrel, one of the software programs, to secondary data from Lee Yong-Ju(1998). We develop three research questions and analyze the data of women in their twenties to their fifties simultaneously rather than each age group so that we compare the results of each age group within one model in this study. At each age group the relationships between the satisfaction of the weight and women`s lower body parts regarding waist girth, hip girth and thigh girth are investigated. The results reveal that women are satisfied with different lower body parts according to the satisfaction of their weight in terms of their age range and imply the satisfaction of their lower body parts by analyzing the satisfaction of their weight does not correspond with increases in their age. Key WordsWomen`s satisfaction, weight, waist girth, hip girth and thigh girth |
Images Positioning of Women`s Formal Wear Brands -Tuning in the three department stores in Daejon-In Sook Koo 9(3) 8-21, 2005
TitleImages Positioning of Women`s Formal Wear Brands -Tuning in the three department stores in Daejon-
In Sook Koo DOI: AbstractThe purpose of this study was to analyze and to position the clothing images of women`s formal wear brands carried by at least two department stores in Daejon, for providing data for a basic marketing strategy for fashion manufacturers and distributors. The results from the study were as follows ; The brand that showed the highest classic image was ``BCBG``(83.6%), the brand that showed the highest feminine image was ``Obzee`` (80.2%), the brand that showed the highest character image was ``Doho`` (84.1%), and the brand that showed the highest mannish image was ``F.Station`` (64.1%). On the brands image positioning map, brands, such as ``Deco``, ``Mine``, ``Time``, and ``Anne Klein``, lying on or near the point of intersection (where the vertical and horizontal axes meet) showed 4 types. They were ``smart & chic cluster``, ``charming & luxury cluster``, ``character elegance cluster``, and ``sportive elegance cluster`` that showed compound images. These clusters would be differentiated from young casual lines by emphasizing the brands` shape and cut, higher quality fabrics and materials, and elegant and graceful colors. Analysis of target ages and tweed jacket prices for brands carried by at least two department stores showed that the target was between 23 and 50, and that the prices range from 198,000 won to 460,000 won. Key WordsImage Positioning, Women`s Formal Wear Brands, Retail Merchandising |
A Qualitative Study on Risk Reduction Behaviors in Purchase Process of the Counterfeit of Fashion Luxury Brands -Focused on Risk Reduction Behaviors on Psychological Risk Perceptions-Il Kim 9(3) 22-36, 2005
TitleA Qualitative Study on Risk Reduction Behaviors in Purchase Process of the Counterfeit of Fashion Luxury Brands -Focused on Risk Reduction Behaviors on Psychological Risk Perceptions-
Il Kim DOI: AbstractThis research is to classify psychological risk perceptions in purchases process of counterfeit of fashion luxury brands, into a risk perception on purchase activity itself and a risk perception on the post-purchase situation, and to analyze types and characteristics of risk reduction behaviors to reduce each risk perception. In this research a qualitative method was employed, and research-related data were collected and analyzed through in-depth interviews. Results were shown that risk reduction behaviors of psychological risk perception on purchase activity itself included rationalization of purchase, accompanied purchase, reduction and discontinuance of purchase, and that risk reduction behaviors of psychological risk perception on the post-purchase situation included information search, establishment of selection criteria, establishment of marginal limit, selective purchase, planned and compared purchase, and reduction and discontinuance of purchase. Previous researches suggested brand loyalty, selection of famous brands, utilization of information agents by marketers, pre-purchase usage and guaranteed purchase, but these risk reduction methods were not utilized, this probably being interpreted as a result of characteristics of counterfeit. In addition, risk reduction behavior of one type tended to reduce risk perception of several other types, and risk reduction behaviors of various types were utilized to reduce a certain type`s risk perception. Not only types of risk perception but also levels of risk perception appeared to have exerted influence to risk reduction behaviors. Key WordsCounterfeit, perceived risk, psychological risk, risk reduction behavior |
The effects of Supply Chain Management Factors on the Performance of SCM Adoption in Textile/Apparel FirmsSang Moo Shin 9(3) 37-46, 2005
TitleThe effects of Supply Chain Management Factors on the Performance of SCM Adoption in Textile/Apparel Firms
Sang Moo Shin DOI: AbstractThe purpose of this study was to investigate how component factors of SCM affect the performance of textile and apparel firms in a competitive market. For the methodology of this study, the questionnaire was developed based upon the literature review. 150 questionnaires were distributed to the CEOs, CMOs, and experts who operate SCM in textile and apparel firms. The returned usable 85 were analyzed by SPSS10.0 with multiple regression analysis and Cronbach`s Alpha for internal consistency and reliability. The performance of the textile and apparel firms that adopted SCM was affected by information system, partnership, and business environment in a descending order. For details, the performance of the textile and apparel firms that adopted SCM was affected by computerization, information sharing, CEO`s concern, alliance, and support in a descending order. Key WordsSupply Chain Management, Performance, Textile/Apparel business |
Lateral Body Shapes of Males in Their 20s for the Development of Educational Dress Forms (Part 2)Hyun Yoo , Boo Ja Shim 9(3) 47-63, 2005
TitleLateral Body Shapes of Males in Their 20s for the Development of Educational Dress Forms (Part 2)
Hyun Yoo , Boo Ja Shim DOI: AbstractThe study with the subjects of 200 adult males in Busan in their 20s had a purpose of analyzing lateral body shapes to develop men`s educational dress forms. The following are the conclusions: 1. Comparison of the Body Dimensions of Busan Male Adults in Their 20s and the 5th Survey of Korean Body Measurement In the comparison of the Busan and national body dimensions by way of Mollison`s relative deviation, all compared items were under the deviation of 0.7. Therefore, the sample of Busan male grown-ups is understood to represent the body shapes of the average Korean male adults in their 20s. 2. Results of Lateral Body Shape Classification From factor analysis, seven factors were produced to explain 75.45% of all variables. Those 7 factors to compose lateral body shapes were hip prominence, back-neck sides, upper body`s front-back depth, lateral upper body depth, hip-waist depth, front chest-waist depth, and hip and waist height. Cluster analysis revealed four characteristic lateral body shapes. Type 1 with the appearance rate of 11.70%, named D, had the greatest upper chest angle and tanterior neck lower angle. The front side was more developed. Type 2 with 33.51%, named I, was generally long and slender. Type 3 with 24.47%, named d, had the biggest depth differences in hip-chest as well as more prominent back hip. Type 4 with 30.32%, named q, had the biggest dorsal upper angle and the tiniest chest upper angle as the back area was a little bent. Key WordsEducational Male Dress Forms, Lateral Body shaoes, 5th Korean physical dimensions, Mollison Relational Devition Line |
A Study on the Basic Pattern of Bodice block for Adult Women in China -Focusing on Women in 20s Residing in Beijing and Shanghai-Hee Soon Sohn , Yeon Kyung Kang 9(3) 64-87, 2005
TitleA Study on the Basic Pattern of Bodice block for Adult Women in China -Focusing on Women in 20s Residing in Beijing and Shanghai-
Hee Soon Sohn , Yeon Kyung Kang DOI: AbstractThe purpose of this study is to develop the appropriate bodice model for Chinese women in order to contribute to the improvement of fitness of clothing products that are exported to China. The sample group was the subject of 149 persons with the standard body shape of 19-24 years old women who reside in Beijing and Shanghai, China. The data analysis is processed for statistics using SPSSWIN 10.0 PROGRAM, and the used analysis methods are technical statistics analysis, factor analysis, group analysis, and one-way ANOVA. The outcome of this study is summarized as follows. 1. Prior to develop the tight-fitting shape of bodice model, the body classification approach by the posture and type of bending and stretching is selected to use 6 index items, and the body types are classified into bent body, right body, and pull-back body. 2. The average body size of standard body shape had 3 times of wearing experiment based on the tight-fitting shape of ESMOD bodice block drawing, and the system was corrected and supplemented to present the final bodice block drawing. 3. Comparisons have been made based on the center front line, center back line and chest circumference for each of existing bodice block for Chinese women, existing bodice block for Korean women and the combination of the bodice block under this study. Key WordsThe standard bodice block, tight-fitting shape, standard body shape |
Wearing Test for New-Bunka Pattern Making of Men`s Body Type through Virtual GarmentMi E Jeong , Mee Sung Choi 9(3) 88-98, 2005
TitleWearing Test for New-Bunka Pattern Making of Men`s Body Type through Virtual Garment
Mi E Jeong , Mee Sung Choi DOI: AbstractThis study focuses on the needs of both consumers and manufacturers. It aims to find ways for consumers to purchase outfits that would fit their particular body type and preferences at reasonable prices, choose raw materials and style of garments, and virtually try them on. In addition, the study is designed to help apparel manufacturers identify customers` changing needs, reduce inventories, manage information on customers` body type in a digitalized form, and eventually contribute to promoting electronic commerce. Based on nine basic patterns that fit each subject, 108 virtual garments are created by adjusting the size of the patterns (9 subjects × 4 body parts × 3 patterns = 108 outfits). In order to determine fitting preferences for each body part and find optimized conditions, cross-tabulation analysis including X2 and frequency analysis were performed to measure the appearance rate. A style of virtual garment, which is minus 2cm from chest size was chosen as the most appropriate pattern to the baseline location of front the chest. For the waist parts, the C style as an appropriate virtual garment to front and back view. In the front, lateral and back view, a style was chosen in the response to the sleeve-bodice combinations, the ease amount of armhole area, the armhole depth and the loosening or tightening of armhole line. Key WordsNew-Bunka basic pattern, virtual garment, wearing test, 3D body data |
Effect of Chitosan Treatment Methods on the Dyeing of Cotton, Nylon, and PET using Cochineal (3) -Light Fastness and Perspiration Fastness Characteristics-Dong Min Lee , Dong Won Jeon , Jong Jun Kim 9(3) 99-113, 2005
TitleEffect of Chitosan Treatment Methods on the Dyeing of Cotton, Nylon, and PET using Cochineal (3) -Light Fastness and Perspiration Fastness Characteristics-
Dong Min Lee , Dong Won Jeon , Jong Jun Kim DOI: AbstractRecently, problems related to the natural dyeing have been addressed. Severer problems have been posed by the elution of metallic ions and dyestuff from dyed fabrics. In order to prevent the elution from the dyed fabrics, it is needed to improve the fastness. Especially, it is the most important measure to improve the fastness to perspiration in terms of human body safety. In this study, we employed chitosan pretreatment method before the dyeing process, anticipating that the pretreatment might improve the fastness. We used Al, Sn, and Cu as mordants and investigated the fastness to light and perspiration of the chitosan treated and dyed fabric specimens. By the chitosan pretreatment, the fastness to perspiration improved, while the fastness to light did not. Key WordsChitosan, cochineal, mordants, Light fastness, perspiration fastness |
Effects of Mordanting, Dyeing, Rinsing, and Fiber Characteristics on the Air-permeability and Color of Fabrics Dyed using Cochineal DyestuffHo Jin Na , Dong Won Jeon , Jong Jun Kim 9(3) 114-124, 2005
TitleEffects of Mordanting, Dyeing, Rinsing, and Fiber Characteristics on the Air-permeability and Color of Fabrics Dyed using Cochineal Dyestuff
Ho Jin Na , Dong Won Jeon , Jong Jun Kim DOI: AbstractBased on the previous study, three types of synthetic fibers comprising nylon, PET, and acrylic fibers were investigated in this study. The effect of mordanting on the air-permeability and dyeing properties of fabrics was investigated. The effect of rinsing process on the air-permeability and color was quantitatively investigated by rinsing the mordanted fabric specimens 1-3 times after mordanting. The air-permeability changed peculiarly according to the characteristics of the fiber materials after mordanting. The air-permeability values of nylon and acrylic fabric specimens dropped significantly after mordanting. On the other hand, those of PET fabric specimens hardly changed after mordanting. The metal ions absorbed on the fibers of nylon and acrylic fabrics did not show the mordanting effect. Regardless of mordanting, cochineal dyestuff made direct links with the molecular chains in nylon fabrics exhibiting dark colors. After dyeing acrylic fabrics, the color did not develop at all, even though partial components of the cochineal dyestuff were absorbed apparently. Key WordsNylon, PET, acrylic, mordant, air-permeability |
Korean Women`s Shopping Behavior and Body Image in U.S.Seung Hee Lee 9(3) 125-133, 2005
TitleKorean Women`s Shopping Behavior and Body Image in U.S.
Seung Hee Lee DOI: AbstractThe purpose of this study was to examine and understand shopping behaviors and body image among Korean females in U.S. Subjects for this research were 20 Korean housewives. They were interviewed for this study using an interview schedule. As a result, most of the subjects have enjoyed shopping in U.S. stores. They showed that they go shopping more often in U.S. than in Korea due to more time to shop. They considered refund policy and kind salespersons as th positive characteristics in U.S. stores, while they complained about size, quality, and style in even their favorite stores. Also, subjects tend to be dissatisfied with their bodies. Compared to how they feel in Korea" they especially feel lower body image and lower self-esteem in the U.S. Ninety percent of subjects considered their body affected their shopping behaviors. To compensate how they felt about their bodies, they responded that they limit or change clothing styles or colors when they shopped. Based on these results, socia-cultural body image regarding ideal beauty and shopping behavior would be discussed. Key WordsShopping Behavior, Body image, Appearance Behavior, Korean Women |
Risk Perceptions and Risk-reduction strategies in Internet Apparel ShoppingMi Young Lee 9(3) 134-149, 2005
TitleRisk Perceptions and Risk-reduction strategies in Internet Apparel Shopping
Mi Young Lee DOI: AbstractAlthough Internet retailing is becoming a viable channel for apparel retailing, consumers are still reluctant to use Internet for apparel purchasing because of their concerns of Internet security and the difficulties of virtual shopping in unfamiliar shopping environment. The purpose of this study is to examine the nature of perceived risk associated with Internet apparel shopping and risk-reduction strategies used by Internet apparel shoppers. The data were collected via an online survey by a online research company. A total of 4,254 Internet users participated in this survey. Among these Internet users, 1,146 respondents had previous shopping experience in Internet shopping. Within this group, 195 were Internet apparel information seekers, and 589 were Internet apparel purchasers. Descriptive statistics, analysis of variance, and t-test were used to analyze the data. The perceived risks and risk-reduction strategies used by Internet apparel no-interest shoppers, Internet apparel information seekers (browsers), moderate Internet apparel purchasers, heavy Internet apparel purchasers were examined and compared. The results indicated that these four groups were significantly different in apparel related risk, performance risk, and privacy risk. Internet purchasers tend to perceive more apparel-related, performance, and privacy risks than others. The results also indicated that these four groups were significantly different in their opinions of risk-reduction strategies. Key WordsRisk, risk-reduction, apparel, Internet |
Study on Textile Patterns in the Film "In the Mood for Love" -Focused on qipao of heroine-Moon Hwan Cho , Young Jae Lee 9(3) 150-161, 2005
TitleStudy on Textile Patterns in the Film "In the Mood for Love" -Focused on qipao of heroine-
Moon Hwan Cho , Young Jae Lee DOI: AbstractThe retro fashion and orientalism have been the main trend in the fashion industry from 2000 as the turning point from the minimalism. In particular, the far eastern oriental ism, that is, Japanese oriental ism had been rapidly spread from 2001. As the trend has been moving to Chinese orientalism from 2003, the fabrics with flower pattern prints and those imbued with Chinese oriental ism that were popular in 1960 are the main stream in the textile industry at present. As keeping up with the current trend, this study analyzed the common features and differences between textile patterns with Chinese orientalism that are prevailing at present and the textile patterns that were popular in 1960s through the film "In the Mood for Love" that told the story of people who immigrated from Shanghai to Hong Kong in 1960s. According to the analysis, the popular textile patterns in 1960s were splendid flower patterns, pop art and op art patterns. Such a trend was elegantly expressed as the textile pattern of Chinese oriental ism using qipao in the film "In the Mood for Love". Key WordsPao, qipao, Wuien Bioring, Magap, Chinese orientalism, op art |
