A Study on the Perception of Men`s Wear Brands 남성복(男性服) 브랜드이미지 인식(認識)에 관(關)한 연구(硏究)
구인숙 In Sook Koo
9(5) 1-14, 2005
Title
A Study on the Perception of Men`s Wear Brands 남성복(男性服) 브랜드이미지 인식(認識)에 관(關)한 연구(硏究)
구인숙 In Sook Koo
DOI:
Abstract
The purpose of this study was to analysis the perception of men`s wear brands (Intermezzo and Rogatis), for developing the possibility & strategy of the nichi-market in men`s wear market for the apparel marketers and manufactures. For this study, the data obtained from 312 respondents were analyzed by descriptive statistics, ANOVA. The results from the study were as follow ; The perception of the 2 brand images revealed that Intermezzo accounted for 79.8% of the frequencies, and Rogatis accounted for 99%. Also, results revealed the total evaluation of Intermezzo accounted for 3.86 of the mean rated on 5 point Likert-type scales in the 9 features, and Rogatis accounted for 3.28. And then, results revealed that there were signifiant differences in 2 cluster of Rogatis that the purchasing cluster accounted for 3.46 of the mean, and the perceiving cluster accounted for 3.07. The brand images of Intermezzo and Rogatis were evaluated and rated on 5 point Likert-type scales of 17 pair adjectives. As a results, the image characteristic with Intermezzo was considered with more dynamic, trendy than the image characteristic with Rogatis. Also, results revealed that The Image with Intermezzo was considered with urban, lively, chic, modern, and sophisticated image-features, and the Image with Rogatis were evaluated mannish, urban, sophsticated, luxury, and static image-features.
A Study on the Body Shape for Chinese Adult Women of Development of Apparel Sizing System 중국(中國) 성인여성용(成人女性用) 의류치수규격(衣類値數規格) 설정(設定)을 위(僞)한 체형(體型) 연구(硏究) (제1보(第1報))
위혜정 Hye Jung Wee , 손희순 Hee Soon Sohn
9(5) 15-36, 2005
Title
A Study on the Body Shape for Chinese Adult Women of Development of Apparel Sizing System 중국(中國) 성인여성용(成人女性用) 의류치수규격(衣類値數規格) 설정(設定)을 위(僞)한 체형(體型) 연구(硏究) (제1보(第1報))
위혜정 Hye Jung Wee , 손희순 Hee Soon Sohn
DOI:
Abstract
The purpose of this study was to provide for the useful fundamental data by developing an appearl sizing system according to body types for Chinese adult female. Thus, it was to improve of fittness and coverage rate of exporting domestic clothing to China. As a sample, 1360 female women was seleted aged between 19 and 50 who resident in Beijing and Shanghai in China for characterization body types and development of apparel sizing system by classifying them. As for the method of this study was made of 111 items by indirect measures done during Jun. 23 ~Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis, ANOVA(t-test and F-test), factor analysis, duncan`s multiple test. The results from the study were as follows: As they are getting older, the horizontal size and length categories related to width, thickness, and circumference increased, and the height and vertical size that show the vertical size of body reduced. 1. The women in the Shanghai area had large head width, head thickness and head circumference, the categories related to the height and head, and the women in the Beijing area had larger in terms of width, circumference, length, angle and other categories. 2. Chinese Adult women`s constitutional components determined by factor analysis, six components could be identified: factor 1 : constitutional obesty and width size, factor 2 : longistudinal body size, factor 3 : shoulder form and size, factor 4 : longistudinal upper body size, factor 5 : longistudinal under body size, factor 6 : shoulder dropping.
Key Words
Appearl sizing system, 의류치수체계, coverage rate, 커버율, constitutional obesty, 신체비만도, Longistidinal body size, 신체의 종적크기
A Study of the Visual Effects by Variations in the Location of the Waistline and the Width of the Round Belt of the Basic Pants 베이직 팬츠의 허리선 위치(位置)와 라운드 벨트 폭(幅)의 변화(變化)에 따른 시각적(視覺的) 효과(效果)
김지영 Ji Young Kim , 이정순 Jung Soon Lee
9(5) 37-50, 2005
Title
A Study of the Visual Effects by Variations in the Location of the Waistline and the Width of the Round Belt of the Basic Pants 베이직 팬츠의 허리선 위치(位置)와 라운드 벨트 폭(幅)의 변화(變化)에 따른 시각적(視覺的) 효과(效果)
김지영 Ji Young Kim , 이정순 Jung Soon Lee
DOI:
Abstract
The purpose of this study is to present basic data that can express beautiful silhouette by studying visual effect that depend on waist position of basic pants and the change of round belt width and analyzing the study of visual effect of the pattern design as well as the effect of design component. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 35 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe`s test and the MCA method. The visual effects by the location of waistline and the width of belt are composed of 3 factors : horizontal direction factor, vertical direction factor and flexuosity factor. In these factors, horizontal factor is estimated by most important factor. Visual effect is positive when belt width widens as the location of waist line goes down to position of low belt. And in case the location of waist line is in the position of natural waist belt and low rise belt, belt of 3.2cm width is effective visually. The interaction effects between the location of the waistline and the width of the belt have significant differences in all factors. Factor that appears in visual effect of basic pants can be evaluated differently according to pattern of pants and characteristic of body shape. So we may receive better visual assessment if we consider the location of waist belt and width of belt in side of visual effect and image, when we produce pants giving variety to crotch depth.
Key Words
Horizontal direction factor, 수평방향요인, vertical direction factor, 수직방향요인, flexuosity factor, 굴곡성요인
A Study on Entrepreneurial Components Influencing upon Performance of Firm Due to Dynamics of Textile,Fashion Industry 섬유(纖維),패션산업(産業)의 역동성(逆動性)에 따른 기업성과(企業成果)에 영향(影響)을 미치는 창업요소연구(創業要素硏究)
신상무 Sang Moo Shin , 김태동 Tae Dong Kim
9(5) 51-64, 2005
Title
A Study on Entrepreneurial Components Influencing upon Performance of Firm Due to Dynamics of Textile,Fashion Industry 섬유(纖維),패션산업(産業)의 역동성(逆動性)에 따른 기업성과(企業成果)에 영향(影響)을 미치는 창업요소연구(創業要素硏究)
신상무 Sang Moo Shin , 김태동 Tae Dong Kim
DOI:
Abstract
The purpose of this study was to investigate how different priorities were among entrepreneurial components influencing upon performance of firm regarding dynamics of textile · fashion industry. For research method, 200 questionnaires were distributed to professionals such as entrepreneurs, and managers of textile fashion business. The returned 122 questionnaires were analyzed by regression analysis with SPSS 10.0. The results of this study were as follows: There were significant differences that the most influential component was fund among entrepreneurial components affecting performance of firm, and business idea, and entrepreneur`s characteristics in a descending order. But when considering dynamics of textile · fashion industry, the most influential component was business idea, and entrepreneur`s characteristics, and fund in a descending order.
Key Words
Dynamics of textile,fashion industry, 섬유패션산업의 역동성, entrepreneurial components, 창업요소, performance of firm, 기업성과
The types of name spectrum and their characteristics of domestic fashion brand names -focusing on women` wear and bisex wear- 국내(國內) 의류(衣類)브랜드 네임의 네임 스펙트럼 유형(類型) 및 특성(特性) -여성복(女性服)과 남(男),여(女) 공용복(共用服)을 중심(中心)으로-
권혜숙 Hae Sook Kwon , 오연정 Yeun Jung Oh
9(5) 65-76, 2005
Title
The types of name spectrum and their characteristics of domestic fashion brand names -focusing on women` wear and bisex wear- 국내(國內) 의류(衣類)브랜드 네임의 네임 스펙트럼 유형(類型) 및 특성(特性) -여성복(女性服)과 남(男),여(女) 공용복(共用服)을 중심(中心)으로-
권혜숙 Hae Sook Kwon , 오연정 Yeun Jung Oh
DOI:
Abstract
The purpose of this research is to investigate the types of name spectrum and their characteristics of domestic fashion brand names focusing on women` wear and bisex wear, and also studied the differences based on the sex of brand target. 224 of women`s wear brands and 99 of bisex wear brands were selected from ``2002 Korea Fashion Yearbook`` under the criterion that their brand names were made in Korea and they should engage in business in 2002. The data analysis quatitatively evaluate the frequency and qualitatively evalute the image of brand product and the meaning of brand name. The result as follows; 1.The domestic fashion brands for women`s and bisex wear appeared to have to three types of name spectrum ; the descriptive name was the most frequently used one, then followed by the arbitrary, and the suggestive name. There were only one coined brand name and no generic brand name. 2. The characteristics of descriptive brand name was that, in most cases, it used the name of designer. For the suggestive brand name, it implied the features or the image of its products. For the arbitrary brand name, some bear the ideology or the foundation belief of company itself. 3. For women`s wear, the discriptive name appeared most, and followed by arbitrary, and the suggestive name. For bisex wear, the suggestive brand name appeared most, and followed by arbitrary name, and the discriptive name. 4. For descriptive brand name, the names of designer were used most in women`s wear brands. Otherwise, the brand names that directly described the image or the characteristics of products were used most in bisex wear brands. For suggestive brand name, soft and feminine images were prevailed in women`s wear brand names but comfotable and casual images were dominent in bisexsual brand names. For arbitrary brand name, as the various types of languages were combined and the various meanings and words were mixed, and imply the various meanings in both cases, it was hard to classify the characteristics into some categories.
Key Words
국내 의류 브랜드, Domestic fashion brand, 네임 스펙트럼, name spectrum, 서술적 네임, descriptive brand name, 암시적 네임, suggestive brand name, 임의적 네임, arbitrary brand name
A Study on Application of Web-based system for Street Fashion Design Analysis -focused on applying fashion image data from Gyeong-Nam Area in 2004 S/S- 스트리트 패션디자인분석(分析)을 위한 웹기반(基盤)시스템(Web-SFAS) 활용(活用) 연구(硏究) -2004 S/S 경남지역(慶南地域) 스트리트 패션 이미지데이터 적용(適用)을 중심(中心)으로-
박혜원 Hye Won Park , 박희창 Hee Chang Park , 이현영 Hyun Young Lee
9(5) 77-95, 2005
Title
A Study on Application of Web-based system for Street Fashion Design Analysis -focused on applying fashion image data from Gyeong-Nam Area in 2004 S/S- 스트리트 패션디자인분석(分析)을 위한 웹기반(基盤)시스템(Web-SFAS) 활용(活用) 연구(硏究) -2004 S/S 경남지역(慶南地域) 스트리트 패션 이미지데이터 적용(適用)을 중심(中心)으로-
박혜원 Hye Won Park , 박희창 Hee Chang Park , 이현영 Hyun Young Lee
DOI:
Abstract
This study was for applying web based street fashion design analysis system(web-SFAS), which was designed in preceding research and realized, to a practical use. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. This study was collected in 2004 s/s 177 points image data and survey results input to the system This system analyzed the results as follow ; First, in all four areas of S/S, many people wear soft materials and plain T-shirts on top and tough material and plain jeans on the bottom. Second, In the case of dresses, in many areas people wear tough fabric plain A-line, one-piece dresses but in Hapsung-dong, many people wear geometrical figures. Third, fashion image, most people wear a sportive casual style with semi casual in a close second. Therefore, web-SFAS can be useful system analyzing for the trendy apparel type, design, material, color, image and variable in demography through street fashion image data.
Key Words
Street fashion, 스트리트 패션, design analysis, 디자인 분석, street image data analysis, 스트리트 이미지 테이터 분석, Web-SFAS system, 웹 스파스 시스템
A Corroborate Study for Brand Positioning Strategy -Focusing on Bridge Line Imported Handbag Brands- 브랜드 포지셔닝 전략(戰略)에 관(關)한 사례(事例) 연구(硏究) -브릿지 라인 수입(輸入) 핸드백 브랜드를 중심(中心)으로-
장지혜 Ji Hye Jang , 조규화 Kyu Hwa Cho
9(5) 96-113, 2005
Title
A Corroborate Study for Brand Positioning Strategy -Focusing on Bridge Line Imported Handbag Brands- 브랜드 포지셔닝 전략(戰略)에 관(關)한 사례(事例) 연구(硏究) -브릿지 라인 수입(輸入) 핸드백 브랜드를 중심(中心)으로-
장지혜 Ji Hye Jang , 조규화 Kyu Hwa Cho
DOI:
Abstract
The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.
Key Words
Positioning strategy, 포지셔닝 전략, brand image, 브랜드 이미지, brand awareness, 브랜드 인지도, marketing activity, 마케팅 활동, brand strategy, 브랜드 전략
Influencing Factors on Internet Shopping Addiction 인터넷 쇼핑 중독증(中毒症)과 영향요인(影響要因)에 관(關)한 연구(硏究)
이승희 Seung Hee Lee
9(5) 114-121, 2005
Title
Influencing Factors on Internet Shopping Addiction 인터넷 쇼핑 중독증(中毒症)과 영향요인(影響要因)에 관(關)한 연구(硏究)
이승희 Seung Hee Lee
DOI:
Abstract
The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, χ2-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.
Key Words
Internet addictive, 인터넷 중독, addictive buying, 중독구매, Internet shopping addictive, 인터넷 쇼핑중독증, 충동성, Impulse
It has been reported that natural dyeing is impossible without pre-treatment with metal mordanting agents. However, pre-treatment with chitosan, which has high affinity to natural dyes, could result in an excellent dyeing with various natural dyes. In this study, three treatment methods were employed; 1) Using PET without any pre-treatment (Method 1) 2) Using PET with chitosan acid solution pre-treatment (Method 2) 3) Using PET with chitosan pre-treatment and subsequent crosslinking using citric acid (Method 3) Method 2 and 3 enhanced the Cochineal dyeability remarkably compared to Mehod 1. Washfastness was also enhanced, and moisture content, static property, abrasion resistance, and fabric hand changes were investigated.
A Study on the Physico-Chemical Property Evaluation of Oxidative Permanent Hair Color Products Containing p-Phenylene Diamine 파라-페닐렌디아민이 함유(含有)된 산화형(酸化形) 영구염모제(永久染毛制)의 물리화학적(物理化學的) 특성평가(特性評價)에 관(關)한 연구(硏究)
하병조 Byung Jo Ha , 전동원 Dong Won Jeon , 김경선 Kyung Sun Kim
9(5) 136-144, 2005
Title
A Study on the Physico-Chemical Property Evaluation of Oxidative Permanent Hair Color Products Containing p-Phenylene Diamine 파라-페닐렌디아민이 함유(含有)된 산화형(酸化形) 영구염모제(永久染毛制)의 물리화학적(物理化學的) 특성평가(特性評價)에 관(關)한 연구(硏究)
하병조 Byung Jo Ha , 전동원 Dong Won Jeon , 김경선 Kyung Sun Kim
DOI:
Abstract
Oxidative hair color is currently widely used because of its beautiful light color and good dyeability. In this study, hair color, oxidative agents, and dye intermediate were reacted. Modifier, which changes color with various hue, and alkaline agent, which opens the cuticle of hair fiber and enhances the dyeing reaction, were added. For gel formation, isocetyl alcohol was used as solvent in preparing three kinds of permanent oxidative hair color. Physiochemical study of prepared permanent oxidative hair color was done for basic information acquisition. Acid perspiration test, pH measurement both at room temperature and at high temperature, drop movement test, dyeability efficiency upon the amount of hydrogen peroxide added, and humidity fastness were studied. Shampoo fastness and light fastness of prepared permanent oxidative hair color dyed hair sample were also investigated. All three kinds of hair color prepared showed good properties overall, however, dyed hair sample became reddish upon shampoo fastness and lightfastness tests.
Television Home Shoppers` Addictive Buying Behavior TV 홈쇼퍼의 중독구매(中毒購買)에 관(關)한 연구(硏究)
이승희 Seung Hee Lee
9(5) 145-151, 2005
Title
Television Home Shoppers` Addictive Buying Behavior TV 홈쇼퍼의 중독구매(中毒購買)에 관(關)한 연구(硏究)
이승희 Seung Hee Lee
DOI:
Abstract
The purpose of this study was to examine factors affecting addictive buying behavior. Two hundred seventy-six female college students who have purchased fashion products through TV home shopping were surveyed. For data analysis, descriptive statistics, Pearson`s correlations, multiple regression were used. As the results, higher addictive buying scores were correlated to higher purchasing experience during childhood, family problem, parent`s compulsive buying tendency, and friendship. Based on these results, fashion marketing strategies would be suggested. Multiple regression analysis revealed that parent`s compulsive buying tendency and friendship were significantly to related to addictive buying. Based on these results, fashion marketing regarding television home shopping would be suggested.
Key Words
TV Home Shopping, TV 홈쇼핑, addictive buying, 중독구매, parents` compulsive buying, 부모의 강박구매, compulsive buying, 강박구매
A Study on the hair fashion images` characteristics 헤어 패션 이미지의 특징(特徵)에 관(關)한 연구(硏究)
안현경 Hyeon Kyeong An , 조규화 Kyu Hwa Cho
9(5) 152-167, 2005
Title
A Study on the hair fashion images` characteristics 헤어 패션 이미지의 특징(特徵)에 관(關)한 연구(硏究)
안현경 Hyeon Kyeong An , 조규화 Kyu Hwa Cho
DOI:
Abstract
This study aims to aid hair fashion design for using hair style change by knowing the hair fashion images` characteristics. To accomplish this purpose, posed a questions to capital area university women students from June 3. 2005. to June 23. 2005. The hair fashion images` characteristics are; ① avant-garde - unique style of every categories, ② ethnic - korean style of center part, no volume, down chignon, inactivated texture, ③ romantic pretty - girl like cute style of long, wide wave, wide braid, center part or bang, activated texture, using pin or ribon, ④ elegance - graceful style of down point up style having wave, volume and activated texture, ⑤ sexy - sexual attractive style of long & wide wave or straight with high volume, activated texture(wet feeling hair styles also possible), ⑥ sophisticate - refined urban style of inactivated textured graduation and layered straight hair, ⑦ natural - inartificial style of no volume, inactivated long straight and binding hair, ⑧ sporty - activated style of activated and inactivated textured short hair.
Key Words
Hair fashion feeling, 헤어 패션 감각, hair style, 헤어스타일, fashion feeling, 패션 감각, hair fashion image, 헤어 패션 이미지
